8 Best Setmore Alternatives for Tour & Activity Operators

Setmore offers a user-friendly appointment scheduling app for tour operators, fitness and wellness studios, mental health providers, salons, and other professional services. It’s a popular tool for teams just getting started with online booking systems because it’s simple to set up, easy to use, and free.

However, most teams, specifically tour operators, quickly outgrow Setmore because it only supports basic scheduling — it doesn’t provide features to promote (or even sustain) growth.

When we talk to tour operators leaving Setmore, they’re interested in solutions to explore OTAs, centralise bookings from different platforms, manage customer experiences and communications, and automate back-office processes.

We’ve compiled this guide of more advanced booking management software for tour operators who have grown out of Setmore’s scheduling tool.

Best Setmore Alternatives

1. Bókun
2. Xola
3. Checkfront
4. TicketingHub
5. Beyonk
6. Rezgo
7. Peek Pro
8. FareHarbor

To learn more about our software, Bókun, keep reading or start your 14-day free trial.

Note: This review does not include tools like Jotform, Calendly, and Acuity Scheduling, as they directly compete with Setmore but aren’t tailored for tour and activity providers. Our guide focuses on comprehensive tour operator software designed to manage bookings and boost growth.

1. Bókun

Next-level booking management solution developed for tour operators & the travel industry

Bókun is an all-in-one tour operator software with advanced features to manage bookings, sales channels, distribution partners, staff members, customers, back-office processes, and business growth.

We’re a Tripadvisor brand and Viator partner. Our team brings over a decade of experience working with tour operators at all stages, understanding their unique challenges and building our platform around what actually matters for day-to-day operations.

We’ve helped tour operators digitise their businesses, explore online distribution strategies, partner with other travel businesses, organise and automate administrative tasks, and support steady growth.

Teams switching from Setmore typically like Bókun for its:

• Comprehensive functionality that goes far beyond basic scheduling — replacing Setmore, while unlocking capabilities you didn’t even know you needed.

• Growth-focused tools that help you reach new audiences and earn more bookings — including partnerships with leading OTAs and access to the Bókun Marketplace with 27k+ international travel industry partners.

• Accessibility and scalability to start where you are and grow without limits.

We focus on accessibility with user-friendly features, budget-friendly packages, and the lowest booking fees in the industry (1% to 1.5%) — so even solo operators and small teams can get started with Bókun and start growing their business right away.

Our platform scales alongside your business, so you won’t need to migrate to something else later. Our enterprise clients receive yearly strategic consultations as their business scales, ensuring Bókun stays aligned with evolving goals and continues to support long-term success.

Below, we’ll walk through Bókun’s key features so you can see what’s included. Ready to see the difference? Start your free trial here.

Bókun Booking Management Module

Bókun rivals Setmore with an advanced booking management module, including:

• Intuitive online booking engine widgets
• Real-time availability updates
• User-friendly central calendar that acts as your command centre to manage daily operations

The Bókun calendar displays bookings across all sales channels (not just your website), and you can add offline bookings for free.

It provides user-friendly tools to manage bookings and staff on the fly, allowing you to edit or cancel reservations, update availability and closeout tours, assign or reassign tour guides, and keep an eye on schedules.

Users like Bókun’s online booking engine because:

• It’s optimised to improve booking experiences, keep travellers in the checkout flow, and prevent abandoned carts. We also offer abandoned cart retargeting to help win back anyone who drops off.

• It’s mobile-friendly, so travellers can easily book with you from any device 24/7.

• Our widgets are extremely easy to use and compatible with all website builders; you can embed the booking engine with a quick copy and paste to start selling tours online.

We also integrate with dozens of online payment processing apps, including Apple Pay, Google Pay, PayPal, Stripe, Raypd, Klarna, Braintree, AliPay, Worldpay, and more. This allows you to offer customers a variety of options and direct them to a secure booking page to complete checkout.

Plus, small businesses that have yet to create a booking website love Bókun because our solution includes a one-click website builder, elegant templates, and advanced website customisation tools to bring your business online and amplify your brand’s digital presence.

Our website builder is super easy to use and doesn’t require any training or coding. Most tour operators can build a professional site in an afternoon. You can also check out our guide here to learn more.

Note: The website builder and advanced customisation tools are included in your subscription at no extra cost. We partner with GoDaddy to secure your website name (we cover domain costs) and publish your site online.

Bókun growth drivers: Channel management, OTA partners, & Marketplace

As mentioned above, what really sets Bókun apart from Setmore and other online booking management tools is our growth drivers.

• We partner with Viator, GetYourGuide, Google Things to do, and Airbnb to unlock exclusive benefits and preferential terms when selling tours to their massive, global audiences.

For example, we waive Bókun booking fees on Viator reservations and provide 12, 24, or 48 free subscription checks yearly. (Which is why we’re the #1 tour operator software for Viator users.) Our GYG and Airbnb integrations earn you best-in-class API performance and access to the latest features, and our Google partnership lets you instantly enrol in their program and sell tours on Google’s apps.

• Bókun connects with over 50 global OTAs — aside from our partners, we also connect with Trip.com, BeMyGuest, Headout, Civitatis, Klook, Tiqets, TourRadar, TourDesk, and more. We also connect with more niche-specific sites to reach targeted audiences.

• Our native partner network, the Bókun Marketplace, is one of the industry’s largest distribution networks with over 27k travel businesses, including travel agents, destination management companies, lodging providers, hotel and resort chains, and car rental companies. For context, FareHarbor’s distribution network (FHDN) has only 2.5k members.

Read more: 10+ best travel distribution channels for tour operators

Tour operators leverage our Marketplace to:

• Partner with resellers and earn more bookings. See how Tour Marbella pulls in 54% of bookings via Marketplace resellers.

• Add revenue streams and earn commission by reselling others’ travel services. See how Mega Zipline Iceland supports scalability with new revenue streams through Marketplace.

• Create tour or travel packages with partners to diversify their product line and provide more convenient offerings for travellers. Read our 3 steps & best practices for creating tour packages.

We provide all the tools to integrate with OTAs and connect directly with travel partners through Bókun. You can add or remove sales channels at any time, and we provide a suite of partner management tools to help you monitor contracts and renewals. (Bókun even sends notifications about renewals, so nothing slips by.)

Bókun’s reporting dashboard also includes an array of sales performance reports, allowing you to measure bookings and revenue by sales channel or partner and apply insights to fine-tune your growth strategies.

Bókun Customer Management: CRM, Automated Communications, Portals, & Ticket Scanning for Streamlined Check-in

Another expansion on Setmore, Bókun provides a variety of tools to help you deliver five-star customer experiences, earn reviews, and gain more repeat customers.

In addition to intuitive booking engine widgets that simplify travellers’ booking and checkout flow, Bókun also touts:

• A native CRM that automatically captures customer information (even those who drop off mid-checkout) and saves it in an organised contact book.

• An automated communications functionality that dispatches booking confirmations, mobile tickets, email reminders before tours, and other vital emails to free up office managers’ time for different activities.

• Templates to customise and schedule abandoned cart emails, review requests, discount codes, newsletters, and other promotional emails. (You can save your own templates to support all email marketing initiatives through Bókun.)

Discover how The Dolphin Company utilised Bókun to scale efficiently without requiring additional staff.

• Mobile tickets and ticket scanning to streamline customer check-ins and avoid long lines at arrival.

• Customer portals for travellers to view, modify, or cancel reservations independently. Bókun sends another confirmation email in the event of a reschedule or cancellation. The system also sends internal notifications and updates the central calendar to reflect changes.

Bókun Experiences Module: Product & Resource Management

Beyond managing bookings and customers, Bókun also streamlines how you create and manage your tour offerings. The Bókun Experiences module includes tools so you can:

• Design stunning listings for your tours, events, and travel experiences.
• Add required resources and allocation rules for each offering.
• Create availability rules and specify how others book with you (for example, if they select a specific day and time, a day, or purchase a general pass).
• Set pricing and dynamic pricing rules so Bókun can automatically optimise rates or set discounts.
• Connect with Tripadvisor to sync reviews between platforms.

Our user-friendly product builder guides you through the steps to create tour listings and complete all the fine details. You can also save templates to add new products quickly and easily. Check it out below:

Note: Viator users can auto-import products into Bókun to instantly display listings and begin selling on their site.

Bókun Back-Office Management & Business Reporting Tools

Bókun includes a reporting suite to help you keep track of business performance, see where you’re winning bookings, and identify areas for improvement.

We mentioned our sales performance reports, where you can measure bookings and revenue by sales channel or partner. We also provide reports to identify:

• Most popular products (and what tours and experiences aren’t frequently booked)
• Busy and slow seasons
• Ideal customers and who books with you most often — for example, do you attract more couples, solo travellers, families, or larger groups?

Then, you can use this information to make more data-driven, confident business decisions and continue to grow your business in the most profitable directions.

We also provide Bókun mobile apps (for iOS and Android) so you can take our tools on the go. Guides can easily check the calendar, view tour details, scan traveller tickets upon arrival, monitor no-shows, and stay informed with office staff.

We offer the Bókun app store, where you can purchase extra modules to supplement our core offerings. The app store includes a more advanced reporting solution, tip management, SMS messaging, and more.

Bókun Packages & Getting Started

We want everybody to be able to join Bókun and take advantage of our solution’s benefits; that’s why we offer all of our core features (everything discussed above) in our base package, START. This plan is $49 per month with a 1.5% online booking fee. We give you the option to cover booking fees or pass them to travellers at checkout. START is one of our most popular packages; suitable for small, mid-size, and even large teams.

Remember, we waive Bókun booking fees on Viator reservations and it is always free to add offline bookings to Bókun.

We also offer two enterprise-level packages, PLUS and PREMIUM, for scaling teams that need more than what our START plan provides. These upgraded packages include Agent Portals, sub-vendor management, guided onboarding, and a yearly strategy session with a Bókun expert.

(In addition to our paid plans, we also offer a free version of Bókun for business owners who just want to manage offline and Viator bookings.)

You can compare packages here.

Of course, all new customers receive a 14-day free trial (no credit card required!) to explore Bókun’s toolset and see if we’re the right fit for their business. If you’re ready to dive in, you can redeem your free trial here.

2. Xola

Xola is a popular online tour reservation system for small and growing teams because it offers:

• Website building services to get small teams off the ground.
• A cutting-edge online booking engine widget, carefully developed to improve conversions and increase direct bookings.
• Growth-focused tools like OTA connections, distribution network, and channel management.
• Digital marketing tools to assist with retargeting and automate promotional emails.
• An easy-to-use, elegant interface with features that require virtually no training.

Small teams also appreciate Xola’s subscription-free pricing structure. The primary consideration is Xola’s variable booking fees. Xola’s standard partner fee is 1.9% + 30¢ per transaction, but fees vary and are exceptionally high for international transactions.

Find more Xola reviews here.

Features

• Website building service
• Online booking widgets (for existing sites)
• Channel management & OTA connections
• Distribution network
• Inventory management
• Availability management
• Staff management
• Phone booking system to manage offline reservations
• Native point-of-sale (POS)
• CRM
• Marketing tools to promote your tours & retarget customers
• Digital waiver solution
• Customisable tickets (and ticket scanning tools for convenient check-in)
• Reporting
• Mobile apps

Pricing

Xola charges a variable partner fee — fees are typically 1.9% + 30¢ per transaction, but can be as high as 6% for international transactions.

Read more: Best Xola alternatives comparison guide

3. Checkfront

Checkfront is another favourite among small teams because it boasts over 100 user-friendly, intuitive tools to not only manage bookings but also grow your business — a centralised booking calendar, OTA connections, native distribution network, marketing tools, ROI tracking, and more.

Many teams also find Checkfront’s 3% booking fee a comfortable rate.

(Though, it’s worth noting that Checkfront recently merged with Rezdy, so features and pricing are subject to change.)

Read Checkfront reviews here.

Features

• Website builder
• Online booking engine widgets
• Centralised booking calendar
• Availability management
• Channel management & OTA connections
• Partner network
• Custom form builders and waivers to send to customers before their tours
• Marketing tools, including customer booking map, customer outreach & ROI tracking
• Integrations with online payment processors (Checkfront also connects with your POS and lets you send custom invoices)
• 50+ integrations & Checkfront API
• Reporting

Pricing

Checkfront charges a 3% booking fee and allows you to choose between covering the fees yourself or passing them on to the customer.

Read more: Best Checkfront alternatives comparison guide

4. TicketingHub

TicketingHub is a suitable alternative to Setmore for attractions, event venues, and tour operators managing high-volume ticket sales. It offers a competitive feature set, featuring several tools to accelerate business growth and keep customers coming back. Additionally, many teams managing ticket sales also appreciate TicketingHub’s merchandising capabilities to boost revenue by selling branded goods and souvenirs.

Check out TicketingHub reviews here.

Features

• Centralised booking calendar & availability management
• Online booking widgets
• Channel management & OTA connections
• Tools to create tour packages
• Options to sell gift cards, vouchers & merchandise
• Upselling & abandoned cart retargeting
• Reseller marketplace
• Native POS
• Online payment integrations
• Multi-currency features
• Inventory management
• Native CRM
• Reporting
• Mobile apps

Pricing

TicketingHub charges a 3% booking fee; you can either cover the fees or pass them on to the customer.

5. Beyonk

Next up is Beyonk, a UK-based brand and a sister company to BookingHound (a booking management platform for larger attractions managing high-volume ticket sales).

Beyonk is a top-rated solution that typically appeals to growing teams who already have a website and want to delve into more advanced marketing efforts. (Since Beyonk doesn’t include a website builder, it’s not the best fit for operators just starting online.)

Beyonk stands out for its marketing-focused features: a built-in content management system for blogging, analytics from Meta and Google, and seamless integrations with social media platforms and digital marketing software to power online campaigns.

Beyonk booking fees are considered moderate, at 4% for online reservations.

Read Beyonk reviews here.

Features

• Online booking widgets
• Custom checkout workflows
• Connections with OTAs & channel management
• Reseller network
• Inventory management to monitor equipment, facilities & staff
• Tools to manage online or in-person payments
• Options to cross-sell products & offer add-ons
• Options to sell gift cards & issue discount codes
• Dynamic pricing
• Options to offer free events
• Automated customer communications
• Content management system
• Affiliate codes
• Reporting
• Analytics from Meta & Google
• ePOS system
• Staff & schedule management
• Zapier integrations

Pricing

Beyonk charges a 4% booking fee and allows you to either cover the fees or pass them on to customers at checkout.

6. Rezgo

Rezgo is another recommended booking management software for small and growing teams, as it offers an extensive toolset to support all business areas, it’s user-friendly and easy to learn, and Rezgo has a top-notch customer support team to assist with a range of onboarding and business needs.

Rezgo’s toolset covers everything from website building for small teams just starting to multi-currency features for businesses expanding globally. It’s particularly popular with operators who need digital waivers — think boat charters, wine tours, zipline adventures, and other activities where liability coverage is essential.

Rezgo gets solid reviews for its comprehensive features and customer support, though the booking fees are on the higher side, at 4.9% for online reservations and 0.9% for POS bookings.

Features

• Website builder
• Online booking widgets (for WordPress sites)
• Open API to develop custom online booking solutions
• Customisable booking calendar
• Connections with OTAs & channel management
• Reseller network
• Concierge services (to support concierge relationships)
• Live & dynamic availability
• Resource management to monitor equipment availability
• Flexible pricing tools & multi-currency features
• Options to sell gift cards & merchandise
• Integrations with popular payment gateways (e.g., Stripe & PayPal)
• Native POS
• Invoice management
• Guest waivers
• Fast check-in tools, like mobile tickets
• Reporting
• Pricing

Rezgo charges 4.9% online booking fees and 0.9% for POS bookings.

7. Peek Pro

Setting the high fees aside — Peek Pro appeals to growing businesses with its visually elegant interface that teams actually enjoy using. The platform offers features to enhance the customer experience (including membership options), native marketing tools, and even Peek Capital, which allows users to apply for business loans through their VC network.

Check out more Peek Pro reviews here.

Features

• Online booking widgets
• Customisable booking calendar
• Reservation management
• Integrations with OTAs & channel management tools
• Availability & staff management
• Options to sell memberships, add-ons, bundles, gift cards & vouchers
• Marketing tools (including customer retargeting)
• Dynamic pricing
• Fast check-in features, including digital waivers, Kiosk mode & ticket scanning
• Customer portals
• Peek reseller network
• Peek Capital (to apply for loans)
• Inventory management
• Native POS
• Multi-currency support
• Integrations with online payment processors
• Reporting
• Mobile apps

Pricing

Peek Pro charges variable booking fees of up to 6% (sometimes higher for international transactions).

Read more: Best Peek Pro alternatives comparison guide

8. FareHarbor

FareHarbor attracts small teams with subscription-free pricing and earns good reviews for its customer support. Users also like that FareHarbor is a Booking.com brand, backed by a trusted name.

In addition to FareHarbor’s high booking fees, they charge fees for their website-building service and steep commissions to use their distribution network. Many operators report feeling surprised by these additional costs after getting started with what they thought was a ‘free’ platform.

You can learn more about FareHarbor pricing in our guide, or read FareHarbor reviews.

Features

• Website-building services — FareHarbor charges an extra fee for this service
• Online booking widget
• Customisable booking calendar
• Connections with OTAs & channel management
• Reseller network
• Product management
• Availability management
• Staff management
• Native POS
• Integrations with Stripe
• Customer portals
• Fast check-in features & online waiver tools
• Options to sell memberships
• Reporting
• Mobile apps

Pricing

FareHarbor charges travellers a variable booking fee (as high as 8%) at checkout.

Read more: Best FareHarbor alternatives comparison guide

Get started with Bókun’s booking system today

Setmore gets you started, but growing your tour business requires more than basic scheduling. Bókun combines comprehensive booking management, industry-leading growth tools, and the lowest fees in the market — all in one platform designed around what tour operators need for day-to-day operations and long-term success.

Ready to see what Bókun can do for your business? Start your 14-day free trial today (no credit card required) and discover why tour operators are making the switch.

Related reads:

• Best B2B tour operator software
• 10 best tour scheduling software (for all business sizes)
• Best channel managers for tour operators