Allocation Manager - Bókun

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Overview

Make more money from every seat with Allocation Manager

Prioritise seats for direct bookings and low-commission resellers so you earn more per ticket. Then, as the date approaches, automatically open remaining seats to other channels to fill every spot.

  • Hold back seats for high-margin sales.

  • Prioritise channels and release seats last-minute.

  • Skip manual work by automating allocations.

What is Allocation Manager?

Allocation Manager is our easy-to-use tool that puts you in control of who gets your seats and when. Just follow three simple steps to make the most out of every booking.

  • Reserve your seats for your own website and resellers that cost you less.

  • If some seats are still empty close to the event, automatically open them up to other sellers so nothing goes to waste.

  • You’re always in charge – set up simple rules to stop empty seats whenever you want.

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How it works

See how Allocation Manager can help you get the most from every seat you sell.

Imagine you’re running a city tour with 30 seats:

  • First: hold back your best seats for our best channels. Set aside 20 seats for your website and low-cost resellers, because you earn more with each booking in those channels. Offer the 10 remaining seats to other channels.

  • Then: release leftover seats. Some seats might still be empty as the tour date gets closer. Allocation Manager lets you automatically share those with other resellers, so your tour is full and you don’t miss out on sales.

  • Finally: You decide what happens with every seat – set rules for every season, seller, or event, and change them at any time. Allocation manager does all the fiddly work for you.

"Watch our video to learn more about how Allocation Manager can help you make the most out of your most profitable channels."

•

Sell smarter

Earn more from peak demand by selling on low-commission channels first. Automatically open to all channels before event, to maximise sales.

Save more time

Spend time growing your business, not re-juggling seats. Set your allocation rules once and Allocation Manager does the rest automatically.

Stay flexible

Never miss a revenue spike. Allocation Manager lets you switch seat allocations in seconds, so you capture every new partner and surge in demand.

What do Bókun users say?

"Allocation Manager helps us earn more, especially in busy seasons.
We can easily adjust allocations by season or demand, ensuring we make the most of every opportunity."

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Owner

  •   Viva Evento

Already a Bókun user?

Allocation Manager is available on Bókun Plus and Premium Plans.

If you’re a Bókun Plus or Premium user, just head to Experiences > Allocation Manager in Bókun to get started. Or head to the Bókun Help Centre article for a step-by-step guide.

Want to upgrade from a different plan? Check out our plan picker to choose the right plan for your business.

FAQs

What is Allocation Manager?

Allocation Manager is Bókun’s feature designed for channel-specific seat control, which empowers suppliers to strategically decide who can sell which seats, and when.

What are the primary benefits of using Allocation Manager?

The main advantages include:

  • Maximising profit: You can hold more seats for direct or low-commission sales channels, especially during peak season, which allows you to earn more from each booking.
  • Strategising your sell-outs: You can set rules to automatically release unsold seats to all channels (like OTAs) at the last minute to ensure full capacity.
  • Minimising manual work: You can set your channel-mix strategy once and let the Allocation Manager enforce the rules automatically, reducing time-consuming manual adjustments.
  • Preventing overselling: You can trust that your availability is optimally distributed across channels without the risk of double-bookings or wasted capacity.
How do I set up the rules within Allocation Manager?

You can set rules as a percentage of the total available seats or a fixed number of seats. Rules can be set to be applied by season, event, seller, channel, or product. You can also utilise advanced options such as setting active dates or specifying a time when remaining availability should be released before departure.

Where can I find the Allocation Manager in Bókun?

You can activate the feature by navigating to Experiences and clicking on Allocation Manager in the menu.

Does Allocation Manager work with all product types?

No, Allocation Manager is incompatible with products set up as On-request, Free sale, or Pass capacity, as these types are not based on standard availability constraints. To use Allocation Manager, the experience must be set up with “Limited Number” capacity.

Which Bókun plans include access to Allocation Manager?

Allocation Manager is included as part of the Plus and Premium subscriptions.

I am on the Start, PRO or Free plan. How can I get Allocation Manager?

Customers on the Start, PRO or Free plan must upgrade to a Plus or Premium plan to unlock Allocation Manager, which includes gaining access to lower booking fees.

Check out our pricing page to choose the best plan for your business.

I am a PRO customer. What happens if I upgrade to a higher plan?

Upgrading from PRO to a new plan (Start, Plus or Premium) may mean you become subject to new charges. Check out our fees help article to learn more.