Resmark Systems is a popular tour operator software for small teams — particularly those in the adventure, outdoor, and travel activities segment — because it offers a straightforward feature set, a unique digital waiver solution (WaiverSign), and automated workflows that support day-to-day activities. Many reviewers praise its simplicity, ease of use, and affordable pricing.
However, the primary reason teams look for an alternative is that it doesn’t have the strongest features to fuel growth. For example, it lets you connect with travel agents and other tour operators, but doesn’t offer tools to sell across multiple channels, promote tours through OTAs, or establish partnerships across the broader travel industry. Its “advanced marketing automation tools” don’t let you do anything more than retarget existing customers — who already know about you.
Teams looking to expand, reach global audiences, and earn bookings from new channels often outgrow Resmark and require a more advanced solution.
We compiled this guide of more comprehensive and scalable tour operator software for teams that’ve outgrown Resmark. These systems all offer more advanced channel management and distribution networks, providing multiple avenues to reach new customers and sustainably drive business growth.
Our guide covers:
- Bókun (our all-in-one system)
- Xola
- Checkfront
- TicketingHub
- Travelotopos
- Peek Pro
- FareHarbor
- WeTravel
To explore Bókun further, start a 14-day free trial (no credit card required).
1. Bókun
All-in-one tour operator software to manage all areas of operations & sustain long-term growth
Bókun is one of the most comprehensive tour operator software solutions, as our system covers all the essentials to manage business operations and provides a comprehensive suite of tools to expand your online reach, create partnerships across the tourism industry, and capture new audiences.
Our users rate us an exceptional 4.7 stars on review sites like G2 and Capterra, across all categories: functionality, ease of setup and deployment, user-friendliness, customer service, and value for money.
Users choose Bókun because:
- Our platform works for businesses of all sizes — from small mom-and-pop shops to global enterprises with teams worldwide — and scales alongside you to support your evolving needs.
- It’s extremely easy to learn and requires virtually no training; anyone can come on board and leverage all of our platform’s features to run smoother, more successful operations.
- We’re one of the most cost-effective platforms around, charging a flat subscription fee ($49/month) for all core features and the lowest booking fees in the market (1.5% for online reservations).
- We’re backed by the industry-leading online travel directory, Tripadvisor, and offer a vast network of resources to help build your online presence and be discovered by travellers worldwide.
- We offer premium partnerships and exclusive integrations with some of the most well-known OTAs — Viator, GetYourGuide, Google Things to do, and Airbnb — to help you earn new bookings from their massive audiences.
Best of all? We offer a free 14-day trial (no credit card required!) so you can test our platform and see if it’s the right fit for your business.
In the following sections, we’ll discuss our platform’s core features and advanced growth drivers (everything included in our START plan) so you can get a sneak preview before your trial.
Bókun website builder & online booking engine widgets
Bókun includes everything you need to create a professional booking website and begin selling tours online:
- Teams who haven’t yet created a site (or want to design a new one) can use our one-click website builder to bring their business online. Our websites are desktop and mobile-friendly by default, and we cover charges to secure your preferred domain name. We even provide a gallery of user-friendly templates to simplify the design process.
- Those who already have an existing site can easily embed our online booking engine widget. We provide a variety of widget styles (simple Book Now buttons, calendar views, product lists, and detailed product overviews) so you can place different widgets across your site and make it as easy as possible for travellers to book with you.
Our online booking engine widgets are compatible with nearly all website builders: Squarespace, WordPress, Weebly, WIX, Joomla!, and more.
Related reads:
- How to add a tour booking system to your website
- Tour operator SEO strategies
- 8 ways to increase direct bookings from your website
Bókun booking management module: Central calendar & real-time availability management
The Bókun central calendar is your hub for all things booking management. It:
- Aggregates bookings across all websites, partners, and sales channels, so you can see all reservations in a unified view.
- Sends real-time availability and inventory updates to all connected channels when new bookings are made.
- Automatically updates bookings when customers modify or cancel reservations.
This calendar also provides simple tools for managers to modify bookings, edit availability, close out tours, and assign (or re-assign) guides to experiences.
Bókun channel management & OTA partnerships
Now here’s where we set ourselves apart from Resmark (and other tour operator software in the space).
Our system offers out-of-the-box integrations with 50+ global OTAs. We integrate with major players such as Expedia, TourRadar, Trip.com, Civitatis, Tiqets, Headout, BeMyGuest, Hotelbeds, Klook, and many more — in addition to our partners mentioned earlier.
Not only that, but our integrations include connections with more niche-specific sites. For example, tour operators in Italy can connect with OTAs popular in Europe. Boat tour guides can find OTAs specific to their experiences. This allows you to become more targeted in your distribution strategies and attract customers specifically looking for your types of experiences in your service areas.
You can easily add or remove sales channels at any time in the Sales Tools tab. Take a look at some of our OTA integrations below:
Related reads:
- How to sell tours on Viator
- How to get listed on Google Things to do
- How to become a GetYourGuide supplier
Bókun Marketplace — our in-built distribution network with 27k+ partners
In addition to our OTA connections, Bókun enables you to expand your network by forming partnerships in the Marketplace.
Our Marketplace is one of the largest in-built distribution networks across all available tour operator software. It features over 27k partners, including:
- Travel agents
- Destination management companies
- Accommodation providers like hotels, resorts, and B&B hosts
- Transportation services
- Rental companies
- Attractions
- Educational institutions
- And more!
There are various ways to leverage partnerships. You can:
- Connect with resellers who will promote your tours to their audiences and earn bookings on your behalf.
- Work with suppliers and resell their travel experiences to earn commissions. (This is a great way to add revenue streams and maximise earnings when you’re already booked out.)
- Create tour and travel packages with partners. You can combine different types of travel services in one package or partner with other tour operators to provide exciting all-day experiences. This allows you to diversify your product line and offer customers new types of services that you wouldn’t typically be able to accommodate.
Our system includes all the partner and contract management tools required to make these connections happen. It includes features to facilitate outreach, communications tools to talk contract terms, and file storage where you can save all important partnership documents.
It even offers handy contract renewal notifications, so you can easily see when contracts are nearing their expiration dates and are up for renewal. Then you can end partnerships or renegotiate terms to optimise distribution strategies.
Bókun Referral Tracking In addition to our Marketplace, we’ve recently released Bókun Referral Tracking. This allows you to partner with any business or professional of your choice — other business owners in your neighbourhood, social media influencers, travel bloggers, and so on. You can provide them with a booking dashboard or a simple online tracking code to easily measure bookings by affiliate. Then, you can determine who brings the most business and identify your most successful affiliates, and use these insights to strategically expand your partnerships even further. |
Related reads:
- How Simba Sea Trips sees consistent 20% year-on-year revenue growth after joining Bókun
- How Tour Marbella pulls in 54% of their bookings through connections via the Bókun Marketplace
- How Mega Zipline Iceland leverages 100+ partner contracts to scale to new heights
Bókun Experiences module: Product & resource management
Bókun’s Experience module has all of the tools to:
- Create attention-grabbing product listings — with detailed descriptions and itineraries, high-quality media from past tours, “things to know” before tours, drop-off or pick-up points, and more.
- Offer add-ons with tours.
- Build combo experiences by combining multiple products from your line.
- Set pricing and utilise our dynamic pricing tool (to optimise rates during busy or slow seasons, as booking deadlines approach, and more).
- Create availability rules for each experience — these automatically populate your calendar so you don’t have to manage availability every week.
- Specify how travellers book with you (either choosing a day, a day and time, or a general pass).
- Add required resources per experience and define allocation rules.
- Link Tripadvisor to automatically feed tour reviews between platforms.
Our product builder guides you through each of the above steps, eliminating guesswork when designing tour experiences and laying out all the fine details. You can even create templates from your listings to streamline this process when adding new offerings.
Bókun CRM & customer management tools
We designed Bókun with an in-built CRM to help you build an organised contact base and automate email communications with customers.
The CRM works by capturing customer information (like names, email addresses, and products they book) when they start the booking process, and storing all details in a neat contact list for you. Then, our automated emails come into play here, sending booking confirmations, reminders before tours, and follow-ups on your behalf.
We provide a gallery of email templates so you can customise all communications before they schedule to send. In addition to those standard communications, you can also customise abandoned cart recovery, discounts, and other promotional emails. You can also add your own templates to power any email marketing campaigns from our system.
On the customer management side of things, we provide:
- Mobile tickets and ticket scanning to simplify check-in
- Self-service portals for customers to view, modify, or cancel reservations without contacting your team for assistance
- Mobile apps (available on iOS and Android devices) so guides can manage arrivals and day-of experiences — mobile apps include ticket scanning, access to the booking calendar, and manifests to track check-ins and no-shows.
Bókun reporting & analytics
Bókun also comes with a comprehensive reporting dashboard, allowing you to understand what’s working for you and identify areas for improvement. Our out-of-the-box reports let you measure:
- Bookings by sales channel, partner, and affiliate
- Revenue sources
- Most popular products (and those that aren’t booked as often)
- Busy and slow seasons
- Ideal customer profiles and who books with you most often (families, couples, solo travellers, groups)
You can customise reports with filters to analyse the data most important to your business goals, and we also provide a more comprehensive reporting solution in our App Store (more on this below).
Bókun app store
The Bókun App Store allows you to supplement our core features with extras to best suit your business. In addition to the more advanced reporting module, it also includes a tip management tool, TourOptima to message with customers, PaxFlow Departure Management, integrations with Zapier, Slack, and Google Calendars, and more.
You can add or remove modules as your needs change.
Bókun pricing
As mentioned above, our START plan is available for $49/month, with a 1.5% online booking fee. We waive Bókun booking fees on Viator reservations and never charge for offline or in-person bookings.
We also offer two enterprise-level plans — PLUS and PREMIUM — that include more advanced tools (such as agent portals and sub-vendor management), lower booking fees (ranging from 1% to 1.25%), dedicated onboarding with our customer support team, and a yearly strategy call with a Bókun expert.
You can compare our plans here.
Ready to see how Bókun can transform your operations and get your tours in front of global audiences? Start your risk-free trial of Bókun today!
2. Xola
Xola is another top-rated tour operator software (rated 4.7 stars) for its robust feature set, intuitive usability, and modern look and feel. Xola works with tour companies and attractions of all sizes due to its affordable fee-based pricing model — 2.39% + 30¢ per booking.
Smaller teams tend to flock to Xola for its free onboarding services and 24/7 support, which helps them get started on the platform without any hurdles. Users also appreciate its tools to drive direct website bookings, as Xola boasts an online booking engine widget optimised to lead travellers through the checkout flow and prevent drop-offs.
The only potential hang-up here is that Xola only offers website-building services (not a self-serve website builder) for teams that still need to bring their business online — and they charge for this service. Xola doesn’t publicly display those costs, but if we were to gauge by what other tour operator software brands charge for this service, it could be thousands of dollars. Then, if you ever decide to leave Xola, you must forfeit your website and take a loss on that investment.
Therefore, we only suggest Xola to teams who already have a website and only need to embed Xola’s online booking engine widget.
Find more Xola user reviews here.
Features
- Website building service
- Online booking widgets (for existing sites)
- Channel management & OTA connections
- Distribution network
- Inventory management
- Availability management
- Staff management
- Phone booking system to manage offline reservations
- Native point-of-sale (POS)
- CRM
- Marketing tools to promote your tours & retarget customers
- Digital waiver solution
- Customisable tickets (and ticket scanning tools for convenient check-in)
- Reporting
- Mobile apps
Pricing
Xola charges travellers a variable partner fee at checkout, starting at 2.39% + 30¢ per transaction (but can be as high as 6% for international transactions).
Read more: Best Xola alternatives comparison guide
3. Checkfront
Checkfront is another name typically popular with the small business crowd. The platform offers 100+ features to bring your business online and is generally easy to use.
Teams leaving Resmark often like Checkfront because it offers several features to expand your distribution network and reach new customers. It also offers advanced marketing tools to learn more about your customer base, target your ideal audiences more effectively, and track ROI from customer outreach efforts.
A notable downside, however, is the high pricing. Checkfront previously allowed tour operators to choose how they wanted to pay — either a flat subscription fee OR 3% for online bookings. Now, they charge both. Checkfront’s current pricing is $99/month (one of the more expensive subscriptions available) AND 3% online booking fees. So, they no longer offer great value for money.
Features
- Website builder
- Online booking engine widgets
- Centralised booking calendar
- Availability management
- Channel management & OTA connections
- Partner network
- Custom form builders and waivers to send to customers before their tours
- Marketing tools, including customer booking map, customer outreach & ROI tracking
- Integrations with online payment processors (Checkfront also connects with your POS and lets you send custom invoices)
- 50+ integrations & Checkfront API
- Reporting
Pricing
Checkfront charges a $99 monthly subscription fee and 3% booking fees. You have the option to cover booking fees or pass them along to customers.
Read more: Best Checkfront alternatives comparison guide
4. TicketingHub
TicketingHub is a go-to solution for tour operators, attractions, visitor centres, and event organisers managing high-volume ticket sales (as the name suggests). They charge moderate 3% online booking fees, with no subscription costs, so the platform is affordable for most teams.
TicketingHub receives positive reviews for its ease of use, extensive toolset, helpful customer support team, and competitive pricing. Users appreciate its OTA connections and reseller marketplace that help them win bookings from new audiences. The platform supports teams and venues of all sizes, and scales with you as you grow.
While TicketingHub scores well for ease of use, functionality and customer service, it’s worth noting that:
- The platform has an initial learning curve; it’s not the easiest to get accustomed to.
- The sheer amount of features can be overwhelming at times (and they’re often working around things they don’t need or use).
- Customer support may take some time to respond after you submit a request.
Check out TicketingHub reviews here.
Features
- Centralised booking calendar & availability management
- Online booking widgets
- Channel management & OTA connections
- Tools to create tour packages
- Options to sell gift cards, vouchers & merchandise
- Upselling & abandoned cart retargeting
- Reseller marketplace
- Native POS
- Online payment integrations
- Multi-currency features
- Inventory management
- Native CRM
- Reporting
- Mobile apps
Pricing
TicketingHub charges 3% booking fees — you can choose to absorb booking fees or pass them to travellers.
5. Travelotopos
Next on our list is Travelotopos — a Greece-based booking software brand that often works with tour operators in the EU. We recommend them as a step up from Resmark Systems because they offer:
- A comprehensive feature set to support all areas of your business operations.
- A large number of OTA connections and a B2B reseller marketplace to broaden your distribution network.
- A Premium Connectivity Partnership with GetYourGuide to earn you better visibility when selling there.
However, there isn’t a lot of user feedback on Travelotopos, and pricing is slightly more expensive than that of competitors (including a $270 setup fee, 3% online booking fees, and 1.5% fees for agent and reseller bookings).
Find Travelotopos reviews here.
Features
- Connections with OTAs & channel management
- Preferred partnership with GetYourGuide
- Online booking engine
- Booking calendar (with offline reservation management)
- B2B reseller marketplace
- Resource management
- Integrations with major payment gateways, hotel reservation systems, & other business applications like ERPs
- Options to offer coupon codes, promotions, & vouchers
- Reporting
- Mobile apps
Pricing
Travelotopos charges a one-time set-up fee of $270 and booking fees on every reservation (3% for online bookings and 1.5% for agent and reseller bookings).
Read more: Best UK online booking system
6. Peek Pro
Peek Pro is a name you’re bound to run into when researching alternatives to Resmark Systems because it’s packed with tools to help grow your business:
- OTA connections
- Peek reseller marketplace
- Peek Capital (to secure business financing from Peek’s VC network)
- Tools to secure more bookings and revenue from existing customers, such as membership management, bundles, and add-ons
- Marketing tools to assist with retargeting
While Peek Pro scores highly on review sites (with 4.7 stars), with an impressive toolkit and notable growth drivers, we typically advise tour operators to avoid this brand due to its exceptionally high booking fees. Peek continues to raise pricing, now charging up to 6% and 8% for online bookings. These are the most expensive fees we’ve seen across all reservation software.
There are plenty of other tour operator software (like Bókun) that offer these same features, at a much lower price.
Check out more Peek Pro reviews here.
Features
- Online booking widgets
- Customisable booking calendar
- Reservation management
- Integrations with OTAs & channel management tools
- Availability & staff management
- Options to sell memberships, add-ons, bundles, gift cards & vouchers
- Marketing tools (including customer retargeting)
- Dynamic pricing
- Fast check-in features, including digital waivers, Kiosk mode & ticket scanning
- Customer portals
- Peek reseller network
- Peek Capital (to apply for loans)
- Inventory management
- Native POS
- Multi-currency support
- Integrations with online payment processors
- Reporting
- Mobile apps
Pricing
Peek Pro charges variable booking fees of up to 6% and 8% (often on the higher end for international transactions).
Read more: Best Peek Pro alternatives comparison guide
7. FareHarbor
FareHarbor is similar to Peek Pro above — it’s a top-rated platform with a ton of tools to facilitate growth, but its expensive pricing warrants careful consideration.
FareHarbor is a Booking.com brand and well known in the tour operator software space. The platform earns a 4.7-star rating for ease of use, functionality, and customer service. Its growth drivers include OTA connections, a reseller marketplace, and options to sell memberships to your customer base.
However, FareHarbor is one of the more expensive solutions (arguably more so than Peek Pro).
They charge variable booking fees (as high as 8%!) to your potential customers during the booking process — and many tour operators say these steep fees can scare customers away at checkout.
Variable fees are also risky because they can change, seemingly without any reason. FareHarbor states that fees are dependent on several factors, including the price of your tours, but the fine print is somewhat vague.
In addition to booking fees, FareHarbor charges for its website building service ($5k annually, or $499 monthly) and SEO services ($2.2k or $5k annually, depending on your package), and takes a 20% commission on any bookings you earn through its distribution network.
While FareHarbor touts exclusive partnerships and attractive tools to grow your business, many tour operators find that the costs aren’t worth the benefits. As we mentioned with Peek above, many alternative solutions offer more bang for your buck.
Features
- Website-building services — FareHarbor charges an extra fee for this service
- Online booking widget
- Customisable booking calendar
- Connections with OTAs & channel management
- Distribution network (FHDN)
- Product management
- Availability management
- Staff management
- Native POS
- Integrations with Stripe
- Customer portals
- Fast check-in features & online waiver tools
- Options to sell memberships
- Reporting
- Mobile apps
Pricing
FareHarbor charges travellers a variable booking fee (as high as 8%) at checkout. They also charge:
- $5k annually for website building services
- $2.2k or $5k annually for SEO services
- 20% commission on bookings through FHDN
Read more:
- Best FareHarbor alternatives comparison guide
- Bókun vs. FareHarbor vs. Peek Pro
- Bókun vs. FareHarbor vs. Rezdy
8. WeTravel
The last name on our list, WeTravel, is a little different from the other Resmark alternatives on our list. This platform is designed for teams offering multi-day getaways. It’s most popular for travel agencies, group travel organisers, wellness and adventure retreats, and event managers coordinating international trips.
The platform includes everything you need to:
- Build detailed itineraries for all experiences
- Design booking pages for standard product offerings and provide simple online booking options
- Plan custom trips for travellers — you can communicate with customers and collect contact information, understand how many people plan to attend, gather destination and activity preferences, and determine availability
- Partner with suppliers to offer more appealing packages to customers (and manage supplier payouts)
- Manage proposals and contracts — the platform also includes e-signature tools and file storage to keep all necessary documentation in one place
- Offer secure payment options (supporting multiple currencies)
- Transfer funds from WeTravel to your bank account — quickly, easily, and without fees
- Power online marketing campaigns and integrate with CRM and marketing analytics tools (including HubSpot and Google Analytics)
Users say the platform is intuitive and easy to use, and WeTravel’s packages are relatively budget-friendly.
However, some users note an initial learning curve, hidden or higher transaction fees, and issues with certain customisation tools.
Find more WeTravel reviews here.
Features
- AI-powered itinerary builders
- Flexible group & individual bookings — including add-ons, upgrades, & special requests
- Online booking engine
- Mobile-friendly, branded booking pages
- Multi-currency payment processing
- Customisable payment plans — including instalments, deposits, part payments, & auto-billing
- Automated invoicing options
- Centralised traveller management — including required data collection (e.g., passports, preferences, waivers)
- Built-in document & e-signature collection
- Automated pre-departure reminders
- White-labeling & branded client portals
- Supplier management & tools to send payouts
- CRM integrations & automated communications
- Integrations with marketing & analytics tools (Zapier, HubSpot, Google Analytics)
- API access for custom integrations
- Analytics and reporting dashboard
Pricing
WeTravel offers a free plan to explore the platform before opting into a paid package.
After the trial period, you can unlock full platform access by upgrading to the Pro plan for $79/month. WeTravel also charges payment processing fees per booking, which vary depending on the payment method and location — ranging from 1.5% to 3.9%.
WeTravel also offers custom enterprise packages to support scaling teams.
Getting Started With Bókun’s Resmark alternative
The tour operators thriving in today’s market aren’t just managing bookings — they’re capturing customers across multiple channels, building strategic partnerships, and maximising every revenue opportunity.
That’s why tour operators leaving Resmark systems should look for a solution that offers more advanced growth drivers — specifically, OTA integrations and partnerships, reseller networks, support for affiliates, and marketing tools to power retargeting — without super-high fees that can deter customers or break the bank.
Tools like Bókun unlock dozens of avenues to fuel growth, while allowing you to keep more of what you earn (and invest that back into your business).
See how Bókun can support your business and growth goals by starting a 14-day free trial.
Related reads: