Since its founding in Hong Kong in 2014, Klook.com has established itself as the leading site for Asian travellers planning their adventures — it’s where travellers from South Korea, Indonesia, Japan, Taiwan, Mainland China, and Southeast Asia go to discover and book their trips.

The platform boasts 400k+ curated activities — from theme park tickets and skip-the-line passes to local food tours, transportation, and multi-day adventures — across 2,700+ destinations, and it sees over 60 million monthly website visitors. But Klook’s real strength lies in its grip on Asian consumer travel behaviour, a market that most Western-focused OTAs barely scratch.

Tour companies not selling on Klook are leaving serious revenue on the table. So we put together this guide to show you how to get started and maximise bookings from the platform — walking you through the application process, explaining what you can sell, and showing how Bókun’s integration makes managing Klook bookings effortless.

Let’s get started!

Applying as a Klook Supplier

Before you fill out the application, Klook has a few requirements to be aware of. Unlike some OTAs that accept individual operators, Klook only partners with registered companies. Specifically:

  • You must be applying on behalf of a registered business — not as an individual.
  • You need to be a company executive or have written authorisation from your company to register.
  • You’ll need to upload a certificate of business registration, so have that ready before you begin.

Once you’ve confirmed you meet those criteria, you can:

  • Head to Klook’s merchant portal to learn more about their platform offerings and review FAQs about their partnership program.
  • Complete the business questionnaire with details about your company, the types of experiences you offer, your target markets, and your operational capabilities.
  • Submit required documentation, including your business registration certificate and any relevant licenses or certifications.

After you submit all your information, Klook’s business development team will review your application, reach out to confirm approval, negotiate your commission rate, and walk you through building your listings. The full onboarding process typically takes around 2 to 4 weeks — from application to launching your live listings.

Note: You can also become a Klook supplier through a booking system that connects directly with Klook (like Bókun!). More on that below.

What tours & activities can you sell on Klook?

Klook’s catalogue is broad. The platform is built around what it calls “in-destination experiences” — things travellers do once they arrive somewhere — and that covers a lot of ground.

Here are some examples of tours and travel activities you can list:

  • Guided tours: sightseeing tours, walking tours, food tours, cultural tours
  • Adventure activities: hiking, water sports, bike tours, zip-lining, rock climbing
  • Water experiences: boat tours, snorkelling, diving, kayaking, fishing trips
  • Cultural experiences: cooking classes, art classes, local craft experiences, and traditional workshops
  • Transportation services: airport transfers, private car services, intercity transportation
  • Attraction tickets: theme parks, museums, observation decks, shows, and performances
  • Unique local experiences: wine tastings, brewery tours, spa treatments, photography tours, seasonal activities
  • Multi-day tours: extended itineraries, camping trips, multi-city packages
  • Travel essentials: SIM cards, Wi-Fi device rentals, luggage storage, city passes/tourist cards

Klook’s focus on the Asian market means they’re particularly interested in experiences that appeal to Asian travellers, including Instagram-worthy locations, unique cultural experiences, and convenient transportation options.

Fees to sell on Klook

Getting listed on Klook doesn’t cost anything upfront. Like most major OTAs, Klook operates on a commission model, meaning they only make money when you receive bookings.

Commission rates are negotiated individually between Klook and each supplier, so there’s no universal number to quote. That said, rates generally land in the 15% to 35% range. Your commission rate may be influenced by factors such as destination, activity type, and booking volume, but as mentioned above, you’ll have a chance to negotiate rates with the Klook team during onboarding.

There are a few other things worth knowing here:

  • Klook handles all payment processing and covers those transaction fees. They also offer fraud protection and deal with any chargeback issues.
  • Klook also handles customer service for all bookings made through the platform — traveller questions and support requests go directly to their team, so you don’t have to manage those.
  • Payouts from Klook are sent monthly, directly to your bank account or PayPal.

Best practices for selling on Klook

Now, getting listed is step one — but actually getting bookings is a different challenge. Here’s how to set yourself up well.

  • Target the right travellers from the start. Klook’s audience is predominantly Asian, with strong representation from South Korea, Indonesia, Japan, Taiwan, and Singapore. Think about how your experience is being described and whether it speaks to what those travellers are actually looking for. Highlight anything that translates across languages and cultures: unique access, iconic locations and landmarks, skip-the-line convenience, small-group sizes. If you can offer your experience in multiple languages, that’s worth highlighting too.
  • Optimise your listing like a product page, not a brochure. Your title, description, and photos do the selling. Highlight what makes your experience unique and worth choosing over the competition, then back it up with clear, specific language that covers the practical details: duration, inclusions, group size, and meeting point. Avoid vague superlatives (“amazing,” “unforgettable”) in favour of concrete details that actually help travellers make a decision.
  • Photos matter more than you think. Klook is a mobile-heavy platform — most of its users are browsing on their phones. That means your images need to pop at small sizes and tell the story of the experience immediately. Capture authentic moments from your actual tours rather than generic destination shots. And absolutely do not use stock images — travellers can spot them instantly, and they give zero sense of what your experience is actually like.
  • Price competitively — and get creative with it. Research similar offerings in your destination to see where you land. Consider bundling experiences or offering package deals that add value without just slashing your rate. Using dynamic pricing during peak and off-peak seasons can also help you stay competitive year-round.
  • Keep your availability current. Stale calendars hurt you in two ways: double bookings damage your standing on the platform, and you miss sales when travellers can’t see current availability or open slots. You have to stay on top of your calendar here — but Bókun makes this easy.
  • Respond fast. Klook tracks merchant response rates, and they factor into how your listings perform. Set up notifications so you’re not leaving inquiries sitting.
  • Offer flexible cancellation policies where you can. Travellers — especially international ones booking far in advance — are more likely to commit when they know they have an out. Flexible cancellation is a low-cost way to increase booking confidence and reduce hesitation.
  • Collect and respond to reviews. Encourage happy guests to leave reviews without being pushy about it — a simple mention at the end of the tour goes a long way. Respond professionally to all reviews, positive and negative. On a platform where travellers are comparing multiple options, your review profile is part of your sales pitch.

Benefits of selling on Klook

  • You get access to a market most OTAs don’t reach. The Asian travel market is massive and growing, and Klook owns it in a way no other platform does, with ~60 million monthly visitors — all travellers who are actively searching and ready to book. If you’re not on Klook, you’re essentially invisible to a huge segment of global travellers.
  • The platform is built around in-destination experiences. Klook is built specifically for the things-to-do category. Travellers arriving on Klook are actively looking for experiences, which means they’re already warm leads by the time they find your listing.
  • Your listings benefit from Klook’s marketing efforts — without any extra spend on your end. Like all major online travel agencies, Klook has a hefty marketing budget and invests heavily across a variety of channels — paid search, SEO, email marketing, social media advertising, and billboards — to grow its audience and bring more travellers to the platform. Even more uniquely…
  • Their Kreator influencer programme alone has 20k+ content creators across 16 markets producing content on TikTok, Instagram, and YouTube.
  • They’ve integrated direct booking into TikTok across seven Southeast Asian markets and Japan, so travellers can go from discovering to booking without ever leaving the app.
  • In China, they’re deeply embedded on Xiaohongshu and Weibo, where travel decisions are actually made.
  • You build brand credibility by association. Klook partners with globally recognised brands like Disneyland, Universal Studios, and major wildlife reserves. Being listed alongside those kinds of companies sends a strong trust signal to travellers who may not yet be familiar with smaller local operators.
  • You have access to Klook’s built-in affiliate network. Klook runs an affiliate program that allows travel bloggers, content creators, influencers, and publishers to earn commissions by promoting Klook listings. Klook’s affiliate program uses a 30-day cookie window, giving your listings extended exposure through affiliate-driven traffic you don’t have to manage yourself. For smaller operators, this is essentially a free marketing channel — your listings get promoted by a global network of travel content creators without any extra work on your end.
  • You can manage everything on mobile. Klook’s mobile app lets you manage bookings, track performance, and stay on top of your business from anywhere — available on both Android and iOS. No need to be locked to your desktop to keep things running smoothly.
  • Klook’s operational support reduces your workload. Klook handles customer acquisition, payment processing, fraud protection, and customer service for all bookings made through the platform — so you’re not doing any of that yourself. That’s basically the equivalent of adding a whole support team without the overhead, which is huge for small businesses that don’t have a ton of resources.

Klook <> Bókun Connection

Some tour operators approach OTA partnerships like Klook by signing up directly with each platform and managing each relationship separately. Sign up for Klook, manage Klook. Sign up for Viator, manage Viator.

This works, technically, but it can create operational challenges: manual calendar management across multiple systems, risk of double bookings, and fragmented customer data. It definitely doesn’t scale.

Bókun solves this with direct, out-of-the-box integrations with 70+ global OTAs — including Klook. So suppliers selling on Klook can use our systems together. You can promote your experiences on Klook, and use Bókun to automate booking and availability management completely. Here’s how it works:

  • All Klook bookings automatically sync to your Bókun calendar — alongside reservations from all your other sales channels (your website, partners, affiliates, other OTAs, and online marketplaces).
  • Bókun sends current inventory and availability to Klook whenever a new booking comes in, so all customers can see your latest availability and you can avoid double bookings.
  • Customer confirmations, tickets, and follow-up communications are handled automatically, so you don’t have to monitor these and worry about getting back to folks ASAP.
  • All booking and customer data from Klook flows into Bókun, alongside data from your other sales channels — so instead of looking at each OTA in a silo, you get a complete picture of your business in one place. See which products are most popular, what types of travellers you attract (e.g., families, groups, couples, solo travellers), when you’re busy vs. slow, and which channels are actually driving the most bookings.

You can even join Klook’s program directly from our Marketplace — all you have to do is search Klook, click to connect systems, and follow the prompts to create an account and submit your application.

Bókun Discover Partners GIF

And our distribution network opens you up to countless other ways to get your experiences in front of massive audiences. You can:

  • Enrol in other OTAs and Marketplaces — Viator, GetYourGuide, Google Things to Do, Civitatis, Airbnb, Expedia, Trip.com, Tiqets, TourRadar, and more — to sell your tours and activities on all the most popular sites travellers use to research and book holidays. We’re the #1 restech partner across major OTAs, and even have premium integrations with many of these names to help you win more bookings and save on fees.
  • Use the Bókun Marketplace to establish partnerships with other travel industry businesses — travel agents, DMCs, accommodation providers, transportation services, rental companies, attractions, and other tour operators like yourself. Work with resellers to win bookings from their audiences, resell others’ services to earn commissions, or create unique packages with partners.
  • Build your own affiliate network with any business or professional of your choosing — social media influencers, travel bloggers, local interest groups, other businesses in your area — and win bookings from those partners. Bókun’s Referral Tracking lets you provide affiliates with unique booking links so they can easily win reservations, and you can see where all new business comes from.

We’re a Tripadvisor and Viator brand with 10+ years working with tour companies at all stages, and we’re one of the highest-rated booking platforms around — with a 4.7-star rating — because our platform is packed with tools to accelerate your growth. For teams wanting to tap into online sales channels, Bókun is a no-brainer.

Check out some of our customers’ success stories below:

And none of this comes with a scary price tag. We keep Bókun super affordable, so price is never a barrier to growing your business. Our START plan is just $49/month with industry-low booking fees of 1.5%. But you can explore the platform for free (no credit card required!) before deciding if it’s right for you.

Getting started

Klook offers tour operators a direct path to millions of Asian travellers who are actively seeking unique experiences worldwide. The platform’s commission-based model, comprehensive support, and focus on the fast-growing Asian travel market make it an attractive channel for expanding your business internationally.

Apply to become a Klook supplier and start tapping into this valuable market. The application process is straightforward, and once approved, you can begin listing your experiences and reaching new customers within weeks.

Maximise your success on Klook by connecting through Bókun — so you can manage your Klook bookings, availability, and pricing in one place, alongside all your other channels, without the complexity of juggling multiple platforms at once.

Start your 14-day free trial to see how Bókun and Klook work together to drive sustainable growth for your business.

Related reads: