TourRadar.com is the world’s leading platform for multi-day travel experiences, connecting tour operators with millions of travellers seeking extended adventures.

While TourRadar is particularly popular in the UK market, the platform serves a global audience, with over 2.5 million monthly visitors and a network of 22k+ travel agents — providing an excellent opportunity for tour operators to promote their multi-day trips to the right types of audiences.

So we’ve compiled this guide with everything you need to know to join TourRadar’s program and take full advantage of the platform. It covers:

Applying as a TourRadar Supplier

Before applying to TourRadar, ensure your business meets their specific criteria:

  • Offer multi-day adventures (3 days or more) — TourRadar doesn’t accept day trips or single-day experiences.
  • Tours must be organised and guided — Self-guided or unstructured experiences aren’t permitted.
  • Have an established brand with an online presence — You’ll need a professional website and demonstrated business credibility.

Once you’ve confirmed you meet these requirements, you can create a TourRadar account and complete the online application. The application covers basic information — you’ll share:

  • Company and contact information: Basic business details, including your legal company name, address, and primary contact information.
  • Your website URL: TourRadar reviews your online presence as part of the approval process.
  • Tour types and destinations: Detailed descriptions of the experiences you offer and where you operate.

After submitting your application, TourRadar’s team will review your details and follow up by email if there’s an opportunity to move forward. They’ll typically get back to you in a few days, though it can take up to a week (depending on the volume of supplier applications).

Note: While TourRadar is currently quite selective about new partnerships, having a complete application ready positions you for approval when opportunities become available.

What tours & activities can you sell on TourRadar?

TourRadar specialises exclusively in multi-day experiences, offering operators access to travellers seeking comprehensive adventures rather than quick day trips. You can sell various types of multi-day tours, including:

  • Adventure travel experiences: Hiking expeditions, mountain climbing adventures, multi-day cycling tours
  • Cultural immersion experiences: Extended stays exploring local traditions, customs, and heritage sites
  • Wildlife safaris: Multi-day game drives and nature expeditions
  • Educational tours: Learning-focused experiences covering history, archaeology, or specialised subjects
  • Pilgrimage and spiritual journeys: Religious or wellness-focused multi-day experiences
  • Expedition cruises: Small ship adventures like river cruises with guided excursions
  • Overland adventures: Cross-country or multi-destination journeys
  • Photography tours: Multi-day experiences designed for capturing specific landscapes or wildlife
  • Festival and event packages: Multi-day experiences centred around cultural events or celebrations
  • Group tour packages: Organised tours for specific demographics or interests
  • Private tours: Pre-defined, ready-to-book itineraries restricted to one group
  • Personalised adventures: Experiences that can be tailored and customised for private or small groups

The key requirement is that all experiences must be at least 3 days long and include organised, guided elements. TourRadar doesn’t accept accommodation-only bookings, transportation services without guided elements, or self-guided experiences.

Fees to sell on TourRadar

TourRadar operates on a commission-based model, so you only pay when you receive bookings through their platform.

Here’s what the commission structure looks like:

  • Marketplace commission: 15.25% to 20% for sales made through TourRadar’s platform
  • Technology fee: 1.75% for platform usage and booking management
  • Payment processing: Up to 3% (depending on payment method and location)

Total booking costs typically range from 18.7% to 20% per booking when including all fees. The exact commission rate depends on factors such as your tour types, destinations, pricing, and the partnership terms negotiated with TourRadar.

This fee structure makes TourRadar accessible for operators of all sizes since there are no upfront costs, monthly subscriptions, or other ongoing expenses — TourRadar only earns when you do.

Best practices for selling on TourRadar

To maximise your success on TourRadar’s platform, focus on creating compelling listings that stand out and grab travellers’ attention.

  • Create detailed, engaging descriptions. Write comprehensive itineraries that help travellers visualise their experience day by day. Include specific details about accommodations, meals, transportation, and activities. Travellers booking multi-day tours want to understand exactly what they’ll be doing.
  • Use high-quality, professional photography. Upload clear, compelling images that showcase the destinations, activities, and overall experience. Include photos of previous groups enjoying the tour, local attractions, accommodations, and unique moments that set your offering apart.
  • Highlight your expertise and local knowledge. Emphasise what makes your tours special — exclusive access to locations, relationships with local communities, specialised guides, or one-of-a-kind itinerary elements that competitors don’t offer.
  • Price competitively while maintaining value. Research similar multi-day tours in your destinations to ensure competitive pricing. However, don’t undervalue comprehensive experiences — TourRadar customers understand that quality multi-day adventures often require significant investment.
  • Maintain an up-to-date calendar. Keep your calendar and availability current to avoid double bookings and ensure travellers see accurate departure dates. Booking management systems like Bókun automatically sync availability in real-time across all channels. More on that later.
  • Encourage and showcase customer reviews. Multi-day tour customers rely heavily on reviews when making booking decisions. Actively encourage customers to leave detailed reviews about their experiences, guides, accommodations, and overall satisfaction.

Benefits of selling on TourRadar

  • Access to targeted audiences ready to book multi-day experiences. TourRadar’s visitors specifically seek extended adventures, meaning they’re actively interested in what you offer and are prepared for the higher investment that multi-day tours require. This targeted traffic converts better than general travel websites.
  • Global reach with local expertise. While particularly strong in the UK market, TourRadar connects you with travellers from all around the world seeking authentic experiences in your destinations.
  • Partnerships with 22k+ travel agents. TourRadar’s agent network provides additional distribution beyond direct consumer bookings. Travel agencies use TourRadar’s platform to find and book experiences for their clients — expanding your potential customer base.
  • All-in-one platform management. TourRadar provides booking management, customer communication tools, payment processing, and 24/7 support — reducing your operational burden while ensuring professional customer support.
  • No exclusivity requirements. You can still promote your travel experiences on other OTAs, directly on your website, and through partners, while also leveraging TourRadar’s audience.
  • Marketing support and visibility. TourRadar invests heavily in SEO, content marketing, and paid advertising to drive traffic to its platform (which is how it attracts millions of monthly website visitors). You get to benefit from their marketing investment without spending your own budget on advertising.

TourRadar <> Bókun Connection

Bókun offers a direct integration with TourRadar so you can connect the systems and use them in tandem: leverage TourRadar to earn bookings from its massive global audience, and rely on Bókun to automate all of your booking management tasks.

Here’s how the integration works:

  • Instant setup: Navigate to Bókun’s Sales Tools section, select TourRadar from the list of OTA integrations, and follow the simple connection process. The platforms link automatically once authentication is complete.
  • Centralised booking management: All TourRadar reservations feed directly into Bókun’s central calendar — alongside bookings from your website, other OTAs, and partner channels. You can manage everything from a single dashboard instead of juggling multiple calendars.
  • Real-time availability synchronisation: Bókun’s central calendar automatically feeds updated availability — based on all of your bookings — back to TourRadar. No manual calendar management required.

Our TourRadar integration is available in both our all-in-one tour operator software and dedicated Channel Manager, so all of our customers can make the most of TourRadar’s platform. Plus, both of these solutions also come with:

  • Access to 70+ global OTAs so you can instantly connect with other popular travel sites and sell your tours everywhere travellers are looking.
  • Full Marketplace access so you can establish partnerships with other travel industry professionals and open your experiences to countless new audiences (you can even create packages with operators and resell others’ services here to earn commission).
  • Bókun’s Referral Tracking so you can extend partnerships beyond our Marketplace, create an affiliate network, and earn bookings through any business or professional of your choosing.

As a Tripadvisor brand, we’re the #1 restech partner across all major OTAs (like TourRadar), and we tout exclusive partnerships and integrations with a variety of popular platforms like Viator, GetYourGuide, Google Things to do, and Airbnb Experiences.

Most of our customers report a 200% increase in bookings in just one year after joining Bókun. Check out their success in our case studies below:

Getting started

TourRadar puts you in front of millions of travellers who are specifically interested in and searching for multi-day tours. And with a commission-only model, there’s no financial risk to get started.

Apply to become a TourRadar supplier today and start winning bookings from travellers looking for the exact type of multi-day adventures you offer.

Then, pair TourRadar with Bókun to automate booking management and maximise your online distribution network. Start a 14-day free trial today (no credit card required!) or book a demo of our Channel Manager.


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