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Why we're using our own Website Builder

Erin Gunnuscio • Mar 30, 2020

This site was made using the Bókun Website Builder.

We launched the Bokun Website Builder last week. This may seem like an odd time to launch a new product and not the time for tours and activities operators to be investing in marketing operations, like a new website. 

But we believe — along with PhocusWire and Arival — that during this time of travel slowdown, the best thing you can be doing for your business is focusing on preparing for when travelers do return. Use this time to get online, set up an amazing website, and improve your brand. 

Why now? Why not wait if travel isn’t projected to return for a few months, or maybe even more? 

Because Google needs time to start crawling and indexing your website. Get your site up today so that you can start ranking for key search terms you are going after, like “Rome bike tours” or “Bangkok street food tours.”

We’ve been telling our customers that the Bókun Website Builder will help improve their SEO because it gives you lightning fast site speed, a mobile-friendly design, and other features that Google searches for in your website. 


So we listened to our own advice. We used this time of travel slowdown to work on our marketing operations. We moved the Bókun website from our old content management system (CMS) to the Bókun Website Builder. We kept everything exactly the same — we didn’t add any new pages or images or anything fancy. All we did was switch from our old CMS to the Bókun Website Builder. And the results speak for themselves. 


Source: Google Lighthouse



We highly recommend using Google Lighthouse to discover how Google “sees” your site today. And then compare it to what the Bókun Website Builder can do for you. 

And this is just the beginning for the Bókun website enhancements. Like we said, we’re using this time to improve our marketing operations. We’re adding more content to our site (like this blog!), and we fully expect that Google performance score to continue to rise as we make more improvements, like these:

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