Our guide reviews 10 digital strategies to market your tour company. We include a mix of free & paid tips, with advice on how to keep costs low as you grow.

Venice Tours offers local experiences in Venice and is one of Bókun’s key accounts. Their main goal when they contacted us was to increase the sales of their tours significantly. They took advantage of Bókun’s features to connect to a vast network of resellers and Online Travel Agencies (OTAs). In this case study, we review how Venice Tours’ sales success was achieved through Bókun’s Inventory Service API. We will detail how with the help of Technology Partner, Datagest, Venice Tours was able to connect via API without any cost to resources on their side.

Our post walks through the steps to sell tours on Viator. We also discuss our Viator partnership and the perks of using Viator + Bókun as complementary tools.

The innate urge to search for new and unique experiences is one of the biggest trends among travellers in 2024, with 89% admitting that they want to visit a destination they have never been to. However, in the wake of social media, it feels like no stone has been left unturned, being showcased online and coined as a “hidden gem” for either TikTok, Instagram or YouTube. Currently, more than 180,000 posts exist under the tag #HiddenGem on TikTok. Whilst the TikTok tag is helping to bring attention to some of the lesser-travelled destinations, it can often be hard for travellers to plan an entire trip around a single viral video. To help travellers make the jump from their phones to the real world, Bókun is sharing the best localised hidden gems worldwide based on real consumer reviews. The study analysed over 1,000 destinations on Tripadvisor, where consumers referred to a location as a ‘hidden gem’ to reveal what and where these secret travel gems are around the world. England revealed as the world's biggest hidden gem hoarder

Our post reviews five top-rated charter boat booking software in 2024 — including Bókun, FareHarbor, & more. Compare software solutions to find the right one.

Our guide reviews ten strategies to expand your reach & book more tour reservations. We also cover our best practices to support business as you get busier.

Within their first year of working with Bókun, Railbiking in Greece doubled their sales as they turned their website into a bookable one. Their unique outdoor tours, which take travellers to disused railway lines in Greece with specially designed bicycles, frequently sell out–even after increasing prices–allowing Railbiking in Greece to focus on curating their experiences and growth while Bókun handles the bookings.

Sustainable travel searches on Google increased by 50% between Jan 2023-2024. A recent report by Euromonitor International found that almost 80% of travellers would pay up to 10% more for travel and tourism experiences that are sustainable.

Our post reviews the best booking software for food tour companies in 2024 — including our tour operator software, Bókun, and four runner-ups. Read more.