Bookeo is an online booking system that’s been around since 2012. It’s a pretty popular name because it’s straightforward, easy to use, and affordable. It serves a wide range of folks across its three products:
- Bookeo Appointments — for salons, spas, massage and wellness studios, law firms, consultants, pet groomers, and other professional service providers
- Bookeo Classes and Courses — for tutors, coaches, swim lessons, yoga and pilates studios, and similar class-based businesses
- Bookeo Tours and Activities — for tour guides, activity providers, axe-throwing businesses, escape rooms, and other travel experience businesses
In this guide, we’re focusing on Bookeo Tours and Activities for the travel experience providers who want to understand its costs, the value for money it delivers, and how it compares to alternatives. We cover:
Bookeo Pricing Breakdown
Bookeo’s pricing is about as straightforward as it gets. You pay one flat monthly subscription with no extra booking fees. The Tours and Activities plans include:
- Standard Plan ($39.95/month): Supports 20 products, 20 staff logins, and 1k bookings per month.
- Large Plan ($79.95/month): Supports 40 products, 40 staff logins, and 2k bookings per month.
- X-Large Plan ($119.95/month): Supports 60 products, 60 staff logins, and 3k bookings per month.
Note: There are no direct transaction fees in these plans — Bookeo integrates with a range of online payment processors, so you connect to the system you prefer and pay transaction fees directly to that provider.
In addition to its software subscriptions, Bookeo offers digital waivers and SMS/Fax credits as paid add-ons.
Digital waiver pricing is as follows:
- 200 waivers for $9/month
- 500 waivers for $19/month
- 1k waivers for $35/month
- 2k waivers for $59/month
- 3k waivers for $85/month
- 5k waivers for $140/month
- 10k waivers for $249/month
SMS/Fax credit add-ons are:
- 40 credits for $5
- 250 credits for $25
- 1.1k credits for $100
Bookeo Product Overview
Bookeo is a popular booking system for small tour operators who need a simple, affordable way to manage bookings and keep operations running smoothly. It includes all the essential booking tools you’d expect from a system like so, and it’s user-friendly enough that most teams can adopt the platform without much difficulty.
But the thing to know about Bookeo is that it’s primarily an operations management tool — its features are centred on helping you take online bookings, stay organised, and automate some admin work. The platform isn’t super heavy on tools to help you earn new bookings. It comes with some OTA connections, but misses things like a reseller network and partner management.
The packages and pricing aren’t really growth-friendly, either, as Bookeo caps bookings across plans. The Standard plan is affordable for small businesses to start — but as you grow and need to upgrade (after you’re taking more than 1k bookings per month), you wind up paying ~$80 to $120 per month to access the platform.
These subscriptions are more expensive than what most other booking systems charge. And you’re paying premium rates just to unlock more bookings. Bookeo isn’t offering any other features or perks with these plans.
It’s also worth mentioning the migration issue here. The top-tier plan, X-Large, only supports 3k bookings per month, so teams doing more than that have to abandon the platform altogether and find a new booking software. And migration can be a headache (especially if you don’t have support while making the change).
No other tour operator software caps bookings like this — you get unlimited bookings with nearly every other system available.
So while Bookeo works well as a starter solution for small teams, it’s not a great fit for operators who are scaling or who want software that actively helps them grow.
Notable Bookeo Features
- Online booking widget
- Product management
- Availability management
- Customisable booking management calendar
- Staff management
- OTA connections & channel management
- Integrated POS payment system
- Integrations with online payment processors like Stripe
- Automated communications to send booking confirmations, reminders & follow-ups
- Portals for customers to reschedule or cancel reservations
- Waitlisting tools
- Upselling tools
- Options to sell memberships
- Options to sell merchandise & gift vouchers
- Options to offer virtual tours
- Reporting
Reviews of Bookeo
Bookeo’s booking platform is rated 4.3 stars on Capterra, based on 103 reviews. Here are some of the key takeaways from positive reviews:
- Users consistently highlight the flat monthly pricing as a major selling point — they appreciate paying a single predictable fee rather than a percentage of every booking.
- Overall, users feel they’re getting strong value for the price — particularly smaller teams that don’t need many bells and whistles.
“I love that I pay a flat fee each month, not a percentage of our sales, which is what I found on most other software.”
- The platform is easy to use once you’re set up, and most users find it saves them significant time on managing reservations day-to-day.
“This booking and appointment management feature saves me hours a week. Booking is super simple for my guests, and I feel secure with the current setup.”
- The email-based customer support team is responsive, and users consistently report receiving helpful, detailed replies.
- Bookeo is highly flexible and configurable, which users appreciate — especially when they have tours or experiences that don’t fit neatly into a standard booking flow.
“The flexibility on how to configure a tour seems endless.”
However, some negative reviews of Bookeo say:
- The UI feels outdated, and several users have flagged that the customer-facing booking interface, in particular, needs a refresh.
“The UI is a bit outdated. This especially bugs me concerning the client-facing interface.”
- Bookeo only offers email support with no phone option, which frustrates users who need quick resolutions to urgent issues. Some users say the support team can be unhelpful, particularly when dealing with technical issues.
“I sent several emails and wasted hours trying to get a phone call with support or sales to iron out some issues and questions to no avail. They prefer to waste time by email instead when a quick phone call would suffice.”
- There’s a noticeable learning curve when getting started, and the setup process takes some time to work through.
“Getting started gives a true learning curve and took some time debugging here and there.”
- Making scheduling changes is tricky once future bookings are in the system, which can create headaches around things like seasonal time changes or tour updates.
“It can be difficult to change a schedule if there are future bookings. For example, when we go to or from daylight savings time, it’s a real chore to change tour times.”
- Teams that grow beyond Bookeo’s capabilities have been forced to migrate to an entirely new platform — a process that’s disruptive and time-consuming.
“The only reason I am not using it in the future is because my business is expanding and I will have three websites and multiple tours, which I wish to have all on the same system.”
You can read more reviews of Bookeo’s booking system on Capterra:
Read more: Best Bookeo alternatives for activity & experience providers
Bookeo vs. Bókun
Bókun is an all-in-one tour operator software that’s a step up from Bookeo in just about every way. We offer all of the same operational management features (and then some) with powerful growth drivers layered in — giving operators a ton of avenues to earn more bookings and grow their business, not just manage what they’re already doing.
Our system is one of the highest rated in the industry, with4.7 stars on Capterra across 450+ reviews. Users love Bókun for its robust toolkit, ease of use, and value for money — they also give our customer service team 4.7 stars for their helpfulness and responsiveness. Check out one of our recent reviews below:
Overall, Bókun differentiates itself from Bookeo in three key ways: growth drivers, scalability, and value for money.
1. Growth drivers
The biggest difference between Bókun and Bookeo is distribution. As a Tripadvisor brand, we offer growth drivers that Bookeo just can’t match.
Bookeo gives you some OTA connections, but Bókun’s channel management goes much further — we connect to 70+ global OTAs and we’re the #1 restech partner across some of the biggest names in the industry.
We even have premium partnerships and integrations with Viator, GetYourGuide, Google Things to Do, and Airbnb Experiences that let our customers get their experiences visible to travellers where they’re already shopping and win bookings from these massive audiences. (And we’re the #1 booking system for tour operators selling on Viator because we offer 0% Bókun booking fees on Viator reservations.)
Beyond OTAs, Bókun also has a Marketplace where you can connect directly with thousands of travel industry partners to expand your reach and set up new distribution channels. It includes other tour companies, travel agents, DMCs, accommodation providers like hotels and resorts, transportation services, rental companies, attractions, and so on. You can work with resellers who earn you bookings, resell others’ services for commission, or create packages with partners.
And if you want to build your own affiliate network, our Referral Tracking tools let you partner with any business or professional you wish, track where bookings are coming from, and grow a network of people actively sending customers your way.
These growth drivers are available to all customers from day one. And we don’t cap the number of OTAs, partners, or affiliates you can add here.
2. Scalability
Bókun doesn’t limit bookings, users, or sales channels on any plan. You can stay on the START plan and take on as many bookings as your business generates — there’s no ceiling or forced upgrades to accommodate growth.
If and when you do want to upgrade, we offer PLUS and PREMIUM plans designed for enterprise needs, with more advanced tools like agent portals, subvendor management, resource allocation, and Zapier. We also offer enterprise users lower booking fees (1.25% and 1%), guided onboarding, priority support, and a free yearly strategy call to make sure Bókun is optimised for their current growth goals.
You never “outgrow” Bókun — our system can scale with you, no matter how large you grow. We work with small one- and two-person teams as well as enterprises with complex, multi-location operations across the globe.
3. Value for money
Bókun is one of the most budget-friendly solutions with straightforward monthly subscriptions and super-low booking fees. Our START plan includes all our core features and growth drivers for only $49/month with 1.5% online booking fees (there’s no charge for Viator reservations or offline bookings).
So for a similar price to Bookeo’s mid-tier plans, you get unlimited bookings, 70+ OTA connections, a reseller Marketplace, Referral Tracking, and a full suite of operational tools.
We don’t cap your growth in any way, or raise rates as your booking volume increases. You can stay in our START plan for as long as you wish — we have teams here managing thousands of bookings, hundreds of sales channels, and millions in sales. (See how City Rome Tours achieved $1.6 million in total sales within their first 10 months with Bókun!)
Then, if you ever feel like you need more advanced tools to manage your operations, our enterprise packages — PLUS and PREMIUM — have you covered.
With Bookeo, you’re paying for a basic toolkit and upgrading plans every time you need to unlock more booking volume.
Notable Bókun Features
Booking management tools
- Online booking widgets optimised to simplify the booking process and prevent abandoned carts — our widgets are compatible with virtually all website builders (WordPress, Squarespace, Wix, Weebly, Joomla, and more)
- One-click website builder with professional templates
- Booking management with a central calendar & real-time availability updates
Growth drivers
- Channel management & 70+ OTA connections
- The Bókun Marketplace with thousands of international travel partners
- Partner & contract management tools
- Referral Tracking to partner with affiliates
Product & resource management
- Product management with intuitive listing builders, dynamic pricing, upselling tools like add-ons, features to create combo packages, & Tripadvisor sync to feed reviews between platforms
- Resource management with real-time tracking & a variety of allocation rules to optimise utilisation
Customer management tools
- Customer self-service portals
- Check-in tools like mobile tickets & ticket scanning to streamline arrivals
Tools to automate back-office processes
- Native CRM to capture customer information, build an organised database, & fuel retargeting campaigns
- Automated communications with a gallery of email templates (for sending booking confirmations, mobile tickets, follow-ups, abandoned cart emails, & more)
- Business intelligence reporting to measure bookings and revenue over various categories
- Integrations with over a dozen online payment processing tools (Stripe, Apple Pay, Google Pay, PayPal, Worldpay, Braintree, Klarna, etc.)
- Mobile apps for iOS & Android
- The Bókun App Store, where you can add extra modules — digital waiver solutions, tip management tools, advanced reporting, SMS messaging, and more — to support our core features
Bókun Pricing Breakdown
Here’s how our pricing compares to Bookeo:
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Bookeo does what it says on the tin — but for operators who want more, Bókun gives you the tools to get there. Learn more about how Bókun compares to Bookeo by starting our free 14-day trial(no credit card required).
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