Peak season is here. If you joined our live webinar with Viator on 16 June, here’s everything we covered on the Bókun side — six tools you can switch on today, with links to the exact help articles.
01 · Allocation Manager — sell your best seats on your best channels
Most operators let every channel sell the same inventory. The problem: every channel charges a different commission, so you give away margin on seats you could have sold direct or through lower-commission partners.
Allocation Manager lets you set channel-specific seat limits — hold a portion for your website, give a share to your top resellers, and open the rest to broader channels. The rules run automatically, in real time, with no manual re-juggling.
The result: more revenue per departure, no double-bookings, and a lot less admin.
Where to find it: Experiences → Allocation Manager (available on Bókun Plus & Premium)
→ How to set up Allocation Manager
02 · Enhanced Refund Terms — a new revenue stream with zero refund admin
Travelers hesitate when they can’t cancel. Enhanced Refund Terms gives them an optional upgrade at checkout that makes their booking fully refundable — covering illness, injury, travel disruption, and more.
When a covered customer can’t attend, Protect Group issues the refund, not you. You keep your booking revenue, earn a commission on every protection sold, and handle zero admin.
It costs you nothing to activate. It takes three clicks.
Where to find it: Settings → Product Extensions → Refunds & Cancellations
→ How to add Enhanced Refund Terms to your checkout
03 · Pricing Tools — charge what each booking is really worth
A flat price all year means leaving money on the table in high season and turning people away in low season. Bókun gives you three building blocks to fix that:
– Price Catalogs — separate price lists per sales channel. One price for your website, another for resellers or OTAs.
– Price Schedules — different prices across the calendar. Higher in peak months, lower in quiet periods.
– Price Modulators — rules that flex your price automatically by booking conditions, applied on top of your catalog and schedule.
A practical example using the booking-notice modulator: offer a 30% early-bird discount for bookings 30+ days out, hold your standard price in the middle window, then add a 10% last-minute uplift for bookings under 7 days. Set it once and it runs on autopilot.
Where to find it:
· Product editor → Pricing (catalogs & schedules)
· Settings → Product Extensions → Price Modulators
→ How to set up Price Catalogs
→ How to set up Price Schedules
→ How to set up Price Modulators
04 · Abandoned Cart Recovery — win back travelers who didn’t finish
85% of online travel carts are abandoned. About 60% of those shoppers open a follow-up email. That’s a recoverable revenue gap — and Bókun closes it automatically.
When a shopper starts checkout, opts into marketing, then drops off, Bókun sends them a branded reminder with a single “Finish booking” button that drops them back into checkout. You can use the ready-made template, customise the text and colours, and add a discount to sweeten the return.
Abandoned cart is one message in a full automated journey — booking confirmations, pre-trip reminders, review requests, upsells, and more. Set them once, and they run on every booking.
Quick check before activating: you’ll need terms & conditions, a privacy policy, and ‘Subscribe to marketing emails’ switched on — Bókun flags anything missing.
Where to find it: Settings → Auto messages → Abandoned cart
→ How to set up abandoned cart recovery
05 · Payment Links & Deposits — get paid for every booking, wherever it comes from
Phone enquiries, emails, walk-ins — bookings that don’t happen on your website often go unpaid or require you to handle card details by hand. A payment link fixes that.
From Create booking, send a secure link directly to your customer. They pay through your provider on a secure page; you never touch their card data. A 1.5% booking fee applies per payment-link booking.
Deposits let you lower the barrier to commit. Set a default deposit percentage per booking channel — travelers reserve now and pay the balance later. Or offer pay-on-arrival for low-friction, high-intent bookings. Each payment option can be configured per channel.
Where to find it: Create booking → Request online payment · Settings → Sales settings → Booking channels → Payment links
→ How to create a payment link
→ How to accept deposit payments online
06 · New PayPal & Fastlane — fewer drop-offs at checkout
We’ve upgraded the PayPal integration to make paying faster for your travelers. The new version brings Fastlane (a streamlined checkout that reduces friction), Venmo, and PayPal Pay Later — plus Apple Pay and Google Pay coming soon, added automatically once you upgrade.
No new account, no fee changes, no data loss. The upgrade takes around two minutes using your existing PayPal login.
Open the PayPal tile in Bókun and log in to grant permission
Assign the New PayPal to your booking channels
Run a quick test booking to confirm the new checkout is live
Early access is available now.
Where to find it: Settings → Sales settings → Payment Providers → PayPal
→ How to set up PayPal in Bókun
Questions? Our support team is available via live chat in your Bókun account.