Bókun Launchpad Competition – Terms & Conditions

1. Promoter

1.1 The promoter of this competition (the “Competition”) is Bókun (a trading name of Tripadvisor LLC), a Delaware corporation with offices at 400 1st Avenue, Needham, MA 02494, USA (“Bókun”, “we”, “us”, “our”).
1.2 The Competition is run in collaboration with named partners and judges, but Bókun is the primary promoter and administrator.

2. Competition overview

2.1 Bókun Launchpad is a skill‑based competition for tour, activity, attraction and experience providers to submit a 60–90 second video pitch showcasing a new experience they want to create and run.
2.2 Entries will be shortlisted by Bókun and then judged by an expert panel against predefined criteria (see section 9).

3. Competition period and key dates

3.1 Entries may be submitted only between 00:00 BST on 1 May 2026 and 23:59 BST on 22 May 2026 (the “Entry Period”).

3.2 The Competition as a whole will run from 00:00 GMT on 1 May 2026 until the winner and runners‑up are announced on or around 8 June 2026.

3.3 Shortlisting of eligible entries will take place during the week commencing 25 May 2026.

3.4 Final panel pitches will take place during the week commencing 1 June 2026 (exact dates and times to be confirmed with shortlisted entrants).

3.5 No entries will be accepted after the end of the Entry Period.

3.6 Bókun reserves the right to amend these dates where reasonably necessary, for example due to technical or operational issues. Any material changes will be communicated on the Competition webpage.

4. Eligibility

4.1 The Competition is open to tour, activity, attraction and/or experience providers based in the UK or the EEA who are 18 years or older at the date of entry and legally capable of entering into binding contracts on behalf of the business they represent.
4.2 Entrants may be:

  • Early‑stage or start‑up operators.
  • Established operators launching a new product.
  • Scaling operators expanding into new product lines or locations.

4.3 Entries must be submitted on behalf of a business entity (company, sole trader, partnership or similar). Individual consumers entering purely in a personal capacity are not eligible.
4.4 The Competition is not open to employees of Bókun or any of its affiliated companies, partners providing prizes, or members of their immediate families or households.
4.5 Bókun may require proof of age, identity, business status and eligibility. Failure to provide such proof within a reasonable time may result in disqualification.

5. How to enter

5.1 To enter, entrants must, during the Entry Period::
a) Create a 60–90 second video pitch clearly presenting a new experience they wish to create and run; and
b) Submit the video via the official Bókun Launchpad entry form on bokun.io, following all instructions on the page, including providing accurate and complete contact and business details.
5.2 The Competition is free to enter and no purchase is necessary. No fee is charged to submit an entry.
5.3 No more than one (1) entry per business is permitted. Where multiple entries are received from the same business, Bókun may, at its discretion, disqualify all such entries or accept only the most recent entry.
5.4 All entries must be received before the end of the Entry Period. Bókun will not accept responsibility for entries which are lost, mislaid, damaged, delayed or corrupted, regardless of cause, including but not limited to technical malfunction, systems, network, server, computer hardware or software failure of any kind.
5.5 Proof of transmission or submission does not constitute proof of receipt by Bókun. An entry will be deemed made once it has been successfully uploaded through the official entry mechanism and is accessible to Bókun.

6. Entry requirements and conduct

6.1 Video entries must:

  • Be between 60 and 90 seconds in length.
  • Be the entrant’s original work and must not infringe the rights of any third party, including copyright, trade mark, privacy, publicity or proprietary rights.
  • Genuinely describe or present an experience the entrant intends to provide.
  • Comply with all applicable laws and regulations.

6.2 Entries must not:

  • Contain unlawful, offensive, defamatory, obscene, discriminatory, hateful or otherwise inappropriate content, as determined by Bókun in its sole discretion.
  • Include any material that could bring Bókun, any of Bókun’s affiliated companies, or any partners into disrepute.

6.3 By submitting an entry, you warrant that:

  • The entry is your original work and you own all rights in it, or you have obtained all necessary licences and consents for any third‑party content used.
  • All persons featured in your entry (including any who are identifiable by voice or image) have given you their express consent for their image and/or voice to be used in the entry and by Bókun as described in these Terms and Conditions.
  • In the case of any person under 18 years of age, you have obtained express consent from their parent(s) or legal guardian(s).
  • No animals were harmed, manipulated or put at risk in the making of the entry.

6.4 Bókun reserves the right to refuse entry, or refuse to award a prize, to anyone in breach of these Terms and Conditions, and to disqualify any entrant whose conduct is, in Bókun’s reasonable opinion, contrary to the spirit of the Competition.

6.5 You agree to indemnify Bókun and its affiliated companies against any claim from any third party arising in connection with your entry, including any allegation that the entry infringes third‑party rights or breaches these Terms and Conditions.

7. Shortlisting

7.1 After the Competition Period, Bókun will review all eligible entries and create a shortlist of entrants to be invited to a final pitching round.
7.2 Shortlisting will be based on the judging criteria in section 9, applied at Bókun’s discretion.
7.3 Shortlisted entrants will be notified using the contact details provided on entry and may be asked to supply further information about their business and proposed experience.
7.4 If a shortlisted entrant cannot be contacted, does not respond within a reasonable timeframe, or cannot participate in the final pitch, Bókun may select an alternative entrant for the shortlist.

8. Final judging and winner selection

8.1 Shortlisted entrants will be invited to present their pitch to the judging panel during the week commencing 1 June 2026, in the format (for example, virtual or in‑person) and timing notified by Bókun.
8.2 The judging panel will include representatives from Bókun and selected partners (for example Viator, GetYourGuide, Airbnb, Arival, Tourpreneur, ETOA, Propellic and one existing operator), as set out on the Competition webpage, subject to change.
8.3 The panel will deliberate and select one (1) winner and up to two (2) runners‑up using the criteria in section 9.
8.4 All decisions made by Bókun and the judging panel in connection with the Competition are final and binding, and no correspondence will be entered into about them.

9. Judging criteria

Entries will be assessed using the following criteria and weightings:

  • Innovation (30 Points): Does the concept stand out in a saturated market and show potential to define or reshape a category?
  • Operational feasibility (20 Points): Can the experience be operated safely and reliably, with appropriate logistics and contingency planning?
  • Traveller Fit (20 Points): Is the product aligned to current traveller trends? Does it offer sustainable, meaningful or community-driven experiences? 
  • Commercial viability (20 Points): Are the unit economics sound, and is there clear potential for scalable, sustainable growth rather than a one‑off or hobby project?
  • The pitch (10 Points): Clarity, passion, storytelling and the founder’s ability to communicate the value of the experience.

The judging panel may reasonably interpret and balance these criteria to reach an overall decision.

10. Prizes

10.1 Grand prize – “Bókun Accelerator Package”

The winning entrant will receive:

  • A USD $10,000 (or currency equivalent) cash contribution (funded by Bókun and Viator) to support the launch and growth of the proposed experience.
  • A 12‑month free Bókun START plan subscription for new customers, or a discount equivalent to the START plan value (USD $49 per month for 12 months) for existing Bókun customers. 
  • 12 months of paying 0% Bókun service fees on the winning product. The exact plan details, scope, and fair‑use limits will be specified in a separate agreement to be entered into by the winner and Bókun.
  • 12‑month commission-free distribution for the winning product with specified OTA partners (Viator and GetYourGuide), up to a maximum of USD $250,000 in gross booking value (GBV) across each channel during the 12‑month period, and in all cases subject to each partner’s own terms, onboarding processes, acceptance policies, and compliance requirements.
  • One 12‑month Tourpreneur PRO membership.
  • Two tickets to Arival Valencia 2027 (travel, accommodation and any additional costs are not included unless otherwise expressly stated).
  • A featured video case study created by Bókun’s production team, at dates and locations to be mutually agreed, subject to contract between Bókun and the winner.
  • Dedicated onboarding and commercial support from Bókun’s product and sales teams for a period to be specified by Bókun.

10.2 Runners‑up

Up to two runners‑up will each receive:

  • A 6‑month free Bókun START plan for new customers, or a discount equivalent to the START plan value (USD $49 per month for 6 months) for existing Bókun customers.
  • 6‑months of 0% Bókun service fees on the specific runner-up product. The applicable plan details, scope, and fair‑use limits will be specified in a separate agreement to be entered into between the runner-up and Bókun.
  • A 3‑month free distribution period for the selected runner‑up product on specified OTA partners (Viator and GetYourGuide), up to a maximum of USD $250,000 in gross booking value (GBV) across each channel during the 3‑month period, and subject to each partner’s terms, onboarding processes, acceptance policies, and compliance requirements.

10.3 Prizes are awarded to the winning business, not to any individual, and may only be used in connection with that business.
10.4 Prizes are non‑transferable and may not be sold, resold, or exchanged. Bókun reserves the right to substitute any prize, or part of a prize, with an alternative of equal or greater value if circumstances beyond its control make this necessary.
10.5 The cash component of the prize will be paid in USD to a business bank account held in the name of the winner after completion of any required verification and documentation. The winner is solely responsible for any and all taxes, duties, charges, social contributions, reporting obligations and other costs arising from receipt or use of the prize in any jurisdiction, including but not limited to income, corporate, sales, withholding or similar taxes. Bókun will not gross‑up or otherwise increase the value of the prize to cover any such amounts.
10.6 Delivery of partner‑provided benefits may require the winner and runners‑up to agree to additional partner terms, including but not limited to content, operational standards and performance expectations. Bókun is not responsible if any partner declines to provide a benefit due to the winner’s or runner‑up’s failure to meet such requirements.

11. Tax and reporting responsibilities

11.1 By accepting a prize, the winner acknowledges and agrees that:

  • The fair market value of the prize may be treated as taxable income or otherwise give rise to tax or reporting obligations in the winner’s country of residence or incorporation.
  • The winner is solely responsible for determining, obtaining and paying any taxes, filing any tax returns or forms, and complying with any reporting, accounting or other obligations that may arise in connection with the prize, including any obligations that may apply to directors, shareholders or employees.
  • Bókun does not provide tax, legal or financial advice and makes no representations as to the tax treatment of the prize. Entrants and winners should seek independent professional advice.

Except where Bókun is required by law to withhold or report amounts in respect of the prize, Bókun will not be responsible for, or liable in relation to, any taxes, penalties, interest, charges or other amounts payable by the winner in connection with the prize.
11.2 Where required by applicable law, Bókun may collect tax information from the winner and may issue any required tax reporting forms. The winner agrees to provide any information and complete any forms reasonably requested for this purpose prior to taking receipt of the prize.

12. Winner notification and verification

12.1 The winner and runners‑up will be notified by email using the details supplied with their entry.
12.2 If a winner or runner‑up:

  • cannot be contacted after reasonable attempts;
  • does not respond within seven (7) days of the first notification; or
  • is found to be ineligible or in material breach of these Terms and Conditions,

then Bókun may, at its discretion, forfeit the prize and offer it to an alternative entrant (for example, another finalist).
12.3 As a condition of receiving the prize, the winner may be required to complete and return certain declarations, confirmations and/or tax forms as reasonably requested by Bókun in order to comply with applicable laws and reporting requirements.
12.4 Bókun may require the winner and runners‑up to sign a winner agreement and/or publicity release as a condition of receiving the prize.

13. Publicity and content usage

13.1 You agree that Bókun may make your entry available in any media and through any marketing or promotional channels, for any purpose related to Bókun’s business and the Competition.
13.2 By submitting an entry, you grant Bókun and its affiliated companies a non‑exclusive, worldwide, irrevocable, perpetual, royalty‑free licence (with the right to sublicense) to use, display, publish, transmit, copy, edit, alter, store, reformat and create derivative works from your entry for such purposes.
13.3 You agree to waive any moral rights in your entry to the fullest extent permitted by law.
13.4 If you are selected as a winner or runner‑up, you agree to participate in reasonable publicity, such as interviews, photography, filming, webinars or panel appearances, without additional compensation, unless prohibited by law.

14. Intellectual property and third‑party rights

14.1 Subject to the licence granted in section 13, entrants retain ownership of all intellectual property rights in their entry and underlying business idea.
14.2 You warrant that your entry:

  • is your original work;
  • does not infringe any third‑party intellectual property or proprietary rights; and
  • does not violate any applicable law.

14.3 You agree to indemnify Bókun and its affiliated companies against any claims, costs, damages or expenses arising out of a breach of this section or otherwise in connection with your entry.

15. Data protection and privacy

15.1 Bókun will use your personal information in accordance with its Privacy Policy (available at https://www.bokun.io/privacy-policy) and applicable data protection laws, including the UK GDPR/EU GDPR where relevant.
15.2 Personal data collected through the Competition will be used to:

  • administer and manage the Competition;
  • communicate with entrants;
  • verify eligibility and identity; and
  • arrange and deliver prizes.

15.3 Bókun may also send you marketing communications about its products, services and partner offerings. You can withdraw consent at any time.

16. General

16.1 By submitting an entry, you are agreeing to be bound by these Terms and Conditions.
16.2 Bókun reserves the right to amend, suspend or terminate the Competition, or to amend these Terms and Conditions, at any time for any reason, including (without limitation) where it becomes necessary to do so due to circumstances beyond its reasonable control, provided that no such change will unfairly disadvantage existing entrants.
16.3 To the fullest extent permitted by law, Bókun and its affiliated companies accept no responsibility for any loss, damage, or injury (other than death or personal injury caused by their negligence) suffered by any entrant arising from entering the Competition, accepting a prize, or using any aspect of a prize.
16.4 If any provision of these Terms and Conditions is or becomes invalid, illegal or unenforceable, that provision shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable; if such modification is not possible, the relevant provision shall be deemed deleted. The remaining provisions shall continue in full force and effect.

17. Governing law and jurisdiction

17.1 The Competition and these Terms and Conditions are governed by the laws of the Commonwealth of Massachusetts, USA.
17.2 Entrants submit to the jurisdiction of the state and federal courts located in Boston, Massachusetts, in relation to any dispute or claim arising out of or in connection with the Competition or these Terms and Conditions.