About us
The how to your wow
If you’re an experience operator, we’ve got everything you need to turn your passion into a thriving business. From a complete booking system that scales with you to standalone channel management that connects you to global audiences instantly.
As for experience resellers? We're your shortcut to thousands of operators around the globe. Real-time availability, rock-solid integrations, and reliability you (and your customers) can count on.
Born in Iceland.
Backed by Tripadvisor.
Built for the world.
Bókun was founded in Iceland in 2012, to help tour and activity suppliers capitalise on the country’s booming tourism industry – and turn rising traveller demand into real bookings.
In 2018, we were acquired by Tripadvisor and our mission to connect the industry and help more tour and activity operators move online scaled to new heights.
Today, we operate independently with our own leadership team, led by General Manager Jennie Peacock-Putt. We're proud to be part of the Tripadvisor family but never share your data with them or anyone else.
Our mission
We’re here to provide rock-solid operations behind the scenes – so you can focus on creating extraordinary experiences.
Meet some of our team
Jennie Peacock-Putt
Maitri Varma
Favourite Activity : Dancing my way through life.
Sindri Traustason
Baldur Hedinsson
Favourite Activity : Cooking on an open fire.
Pete Saxby
Favourite Activity : Capturing the world through my lens!
Fabio Assandri
Favourite Activity : Battling on a tennis court!
Ian Macleod
Favourite Activity : The continued hunt for the worlds best Taco.
Jordan Whittington
Favourite Activity : Gliding down the slopes on my skis.
Sam Jefferies
Favourite Activity : Chasing my friends up mountains by bike or foot!
Kristina Marshall
Favourite Activity : Uncovering the best karaoke spots across the globe.
Why join Bókun?
2,600+
Global OTAs and resellers
4.7
Out of 5 customer rating
99.9%
Uptime
#1
Connectivity Partner for major OTAS
Like the sound of where we're heading? We'd love to hear from you.
Bókun is a world-leading booking management technology company. We pride ourselves on being able to deliver an efficient system to the thousands of tour, activity and experience operators who work with us.
We are constantly collaborating, across teams, to share new ideas and developments that can improve our business. And, most importantly we have enjoy what we do!
