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Website best practices: Why mobile optimization should be at the top of your list

The Bókun Team • March 29, 2020

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53% of mobile sites are abandoned due to loading speed.

Google gives a higher ranking to sites that are optimized for mobile devices, so it’s important to remember to make mobile design a priority.

Now more than ever — people love to be on their mobile phones. Boston Consulting Group found that people like their smartphones so much, they would put off going on vacation instead of giving up their smartphone!

Now, we’re not saying that’s healthy, but we do believe that if people are this obsessed with their mobile devices, it only makes sense to prioritize mobile design. In other words, it’s important to think about the experiences your customers have when they visit your website on their mobile device.

Statistics show that the percentage of website traffic from mobile devices has grown significantly over the last few years. Online transactions from mobile phones have also grown, and in 2017, they made up over 40% of all online transactions — and it’s safe to assume that number is rapidly rising (Google, 2017).

We know that giving travelers an awesome mobile experience is super important, but most companies aren’t doing a great job of this.

  • Google reports that 53% of all mobile sites are abandoned before viewers even manage to reach the site. Why? Website visitors abandon after 3 seconds if the site hasn’t loaded.
  • According to Google, the average mobile page takes 15.3 seconds to load completely.

So even if you are doing a great job driving traffic to your website, it’s important to prioritize page speed and user experience to keep your travelers on your site.