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How do I start a website for my tours and activities

The Bókun Team • March 9, 2021

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We can’t emphasize this enough: your customers are moving online to plan, shop, and book, and you should be there when that happens. And what better way to do that than with your own website?

That’s why we’ve put together a quick guide on what goes into your own website so that you can build your online presence, sell your experiences, and ultimately grow your bookings!

Already have a website? Check if you have all these on your website now!


4 must-haves to create your website

Starting a website does not have to be difficult. You can think of your website as a 24/7 salesperson and what it must have to promote and sell your products.

  • A brand name that’s uniquely yours

Give your website a brand starting from your domain name, with something your customers can easily recognize and associate with what your business is about.

  • Attractive products with information your customers want to know

Spot your niche that your business can appeal to best, like geography, travel type, etc. Showcase your tours and activities in the best light, with detailed product information, price, best pictures, and more!

  • Open 24/7 for booking

Keep an accurate and updated calendar availability at all times so that your customers can view what’s available and make a booking anytime they like. Connecting your website (as well as OTAs and resellers) to a reservation software like Bókun will come in handy and ensure real-time availability across all of your connected channels.

  • Make it super easy for your customers to book

Make your ‘Book Now’ button the main call-to-action on your website. Provide a quick and easy checkout process for your customers so they can confirm their booking on the spot. Be able to accept payments too with secure and trusted payment providers for your website.

4 good-to-haves to boost your website bookings

Stand out from the rest and increase your website bookings even more with these additional actionable tips. Here’s how:

  • Engage with your visitors and serve them differently

Give your visitors a personalized experience with pop-up messages to deliver more targeted content based on their location, frequency of site visits and many more. These can be tailored pop-up messages such as messages such as a welcome coupon or in-destination offer to help you to increase sales as well.

  • Give your customers a glimpse into who you are

Differentiate your website not just from the products, but also from your brand. Tell the story of your business in the ‘About Us’ page or in a video and promote the experience that the customer can get with you, and not with anybody else.

  • Entice with timely offers

Serve discounts and promotions to sweeten the deal for your customers and encourage them to book with you.

  • Inspire confidence in your visitors to book

People are more likely to trust a business with a solid online presence and book with them. So consider showcasing your hard-earned customer reviews . Include your social media profiles, and even start a blog on your website!

Excited to get started? Start your website and start selling online with Bókun PRO today – no coding required.