Blog Layout

Bókun vs. Viator - are they the same?

Valerie I. • Apr 19, 2022

Bókun and Viator, both are Tripadvisor companies, but we serve different purposes and operate independently. To help you understand it better, our customer support team is here to answer some of the most common questions we hear about Bókun in relation with Viator.

“Who is Bokun? Who is Viator?”, “Are you not the same team?”, “Can Bókun help with Viator listing problems?”

Bókun is a powerful reservation system built for tour operators to manage and run their tours and activities business more efficiently. You can be selling your products on your own website, with online travel agencies (OTAs), local and regional resellers, travel agents, or through walk-ins, email or phone. And Bókun brings them all together to help you save time, optimize operations and grow the business. 


A big focus of Bókun is on channel connections: 

  • Connecting to OTAs like Viator, GetYourGuide and Expedia to manage the availability for the same product in one place,
  • Connecting to your website via a Bókun booking engine, API connections or website builder to sell online directly,
  • Connecting to thousands of suppliers and resellers on the Bókun Marketplace to diversify your sales, and more


Viator
, on the other hand, is a leading online travel agency for tours, activities, and attractions in thousands of destinations worldwide. For travellers, it is a platform to search and book experiences from all around the world, and for operators, that means a global distribution platform to sell their products (at a fee payable to Viator). In return, Viator also offers support for the guest when it comes to booking, rebooking, refund, etc. 


Managing your products and bookings on Viator can be done on your Viator Management Center, but we’ll recommend connecting with a reservation system like Bókun especially if you have more than one point of sales.

  • Ensure up-to-date live calendar availability across channels for instant booking
  • Avoid double bookings and maximise booking potential
  • Manage products and bookings from all channels in one place, i.e. Bókun

*Bókun customers can also enjoy 4 free Viator Listing Quality Checks every month by subscribing to PRO.



While the Bókun and Viator teams operate independently within Tripadvisor, we work very closely—just like with our other partners—to serve our operators better. We may not be able to pinpoint an exact solution for an issue or question with Viator, but we can try to point you in the right direction to resolve any queries.


If you’d like to learn more about reservation systems and how to choose one, here are
four questions to get you started. Ready to give Bókun a try? Set up a free Bókun trial account, get your business connected, and get more bookings today!

Share this article

Read More:

By Charlotte Gannon 10 May, 2024
We are back with our second instalment of our series showcasing the insights and stories from our tour operators. In this episode Auður, who took a thriving blog and turned it into the successful 'I Heart Reykjavik’ walking tour, takes a deep dive into the early stages of creating and building a successful tour operator business. From idea generation to the A-B-Cs of setting up a business; learn how to build your foundations from an operator who has taken this journey...'
A group of people are rowing a boat down a river.
By Sam Jefferies 09 May, 2024
Our guide reviews 7 popular tour operator software for small teams. We cover Bókun, Regiondo, Checkfront, FareHarbor, and more. Compare 2024's top options.
A woman with a backpack is looking at a map in front of the Arc de Triomphe du Carrousel
By Sam Jefferies 09 May, 2024
Our guide reviews eight popular Regiondo alternatives, with options for tour operators at all growth stages. We review Bókun, Travelotopos, Trekksoft, & more.
A group of people are toasting with wine glasses.
By Sam Jefferies 08 May, 2024
Our guide reviews five top-rated wine tour booking software, including Bókun, Vintrail, Rezdy & more. We also discuss what to look for when comparing options.
A group of people are hiking up a snowy mountain.
By Sam Jefferies 02 May, 2024
Our post reviews 8 top-rated Trekksoft alternatives, including tour operator software like Bókun, Peek Pro, Rezdy & more. Compare 2024's popular options.
A woman in a hat is giving a tour to a group of people.
By Sam Jefferies 02 May, 2024
Our guide reviews the steps and best practices to create tour packages — and the software you need to connect with partners & manage packages effectively.
By Charlotte Gannon 02 May, 2024
We have just released a new feature to take the hard work out of mass updates and unplanned changes to tours, saving time and allowing operators to focus on growing their business. Departure management is a powerful tool that allows operators to disrupt entire tour bookings at once and keep customers informed of changes. It includes mass mail, disruption management, customer portals and mass cancellation - all within the Bókun booking calendar.
A woman is walking down a cobblestone street holding a map.
By Sam Jefferies 16 Apr, 2024
Our guide reviews 10 digital strategies to market your tour company. We include a mix of free & paid tips, with advice on how to keep costs low as you grow.
By Charlotte Gannon 09 Apr, 2024
Venice Tours offers local experiences in Venice and is one of Bókun’s key accounts. Their main goal when they contacted us was to increase the sales of their tours significantly. They took advantage of Bókun’s features to connect to a vast network of resellers and Online Travel Agencies (OTAs). In this case study, we review how Venice Tours’ sales success was achieved through Bókun’s Channel Manager API. We will detail how with the help of Technology Partner, Datagest, Venice Tours was able to connect via API without any cost to resources on their side.
A hand is holding a cell phone with a map on it.
By Sam Jefferies 04 Apr, 2024
Our post walks through the steps to sell tours on Viator. We also discuss our Viator partnership and the perks of using Viator + Bókun as complementary tools.
See more blog posts
Share by: