By Sam Jefferies
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03 Apr, 2024
The innate urge to search for new and unique experiences is one of the biggest trends among travellers in 2024, with 89% admitting that they want to visit a destination they have never been to. However, in the wake of social media, it feels like no stone has been left unturned, being showcased online and coined as a “hidden gem” for either TikTok, Instagram or YouTube. Currently, more than 180,000 posts exist under the tag #HiddenGem on TikTok. Whilst the TikTok tag is helping to bring attention to some of the lesser-travelled destinations, it can often be hard for travellers to plan an entire trip around a single viral video. To help travellers make the jump from their phones to the real world, Bókun is sharing the best localised hidden gems worldwide based on real consumer reviews. The study analysed over 1,000 destinations on Tripadvisor, where consumers referred to a location as a ‘hidden gem’ to reveal what and where these secret travel gems are around the world. England revealed as the world's biggest hidden gem hoarder