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SEO crash course: Why is SEO important for your tours and activities business

The Bókun Team • July 16, 2020

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This SEO crash course is a series of short content on what you need to know about SEO and how it all works for your business.

Today, we’re delighted to have Chris, Bókun’s own expert in websites and everything SEO, kickstart the first of a series of SEO crash courses that you need to know for your tours and activities business.

SEO, short for Search Engine Optimization, is the practice to improve your website’s position in the organic search results in search engines.

Why is SEO so important?

When you have a website, SEO can help you stand out from the competition online and be a main driver of traffic to your website. On average, Google sees almost 6 billion searches per day and the focus is naturally drawn to the top organic results. So it’s important for your website to rank high and get your tours and activities in front of your potential customers.

Convert the lookers into bookers, and this can be a huge driver of sales for your business too.

Where do I start?

Having a user-friendly website is one of the first steps you can take before embarking on your SEO journey. Bókun’s Website Builder is built with lightning-fast site speed and optimized for SEO best-practices. And on top of that, it is also extremely easy to navigate if you want to make your SEO improvements.

Check out the Bókun Website Builder today.

*Subscribe to our YouTube channel for more videos on our SEO crash course series.