Facebook Pixel: What is it and why you should use it

If you’re marketing your tours and activities business online and on social media especially, you’d likely have considered Facebook as one of your advertising platforms at one point. A popular social media platform used by over a billion people around the world every day, Facebook (and now Meta) can help businesses like yours get visibility and boost traffic to your website more effectively.

As you look to invest time, efforts and resources onto this powerful platform, it’s equally important to track the effectiveness of your marketing, and how you can refine and make it better. That’s where the Facebook Pixel on your Bókun account comes into the picture.

According to Facebook themselves, the Pixel (now known as Meta Pixel) is “a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.”

That’s quite a mouthful, isn’t it? See it this way. The Pixel serves as an analytics tool to help track your website visitors, to understand their behavior, track conversions, and target them more relevantly. You can use it to collect essential data from your visitor’s interactions with your website, for example, if they clicked through from a Facebook ad, what tour products they selected, what they left in the shopping cart, etc.

Using that data, you can:

• Show your ads to the customers most likely to book a product
• Gain more sales by optimising your ads for the targeted audience
• Measure the effectiveness of your ads and the conversion to successful bookings

And even if you’re not advertising on Facebook yet, you should be using the Facebook Pixel on your website now and start collecting data as soon as possible! Use it for free (alongside your other analytic tools like Google Analytics) to analyse your website visitors, learn more about your website performance, and better your future ads when you’re ready.

Setting up such a powerful analytics tool is surprisingly easy for Bókun customers, here’s how!

In our recent widget updates, operators using the Bókun booking engine can add a created Facebook pixel code directly to the booking channels set up in the Bókun account. There’s no need to manually install the code to the website or involve a web developer. All it takes is a Facebook Pixel tracking ID, and you can start tracking actions and conversions!

This makes selling on your website using Bókun even easier and better. Make your website bookable with Bókun, and now trackable for online marketing opportunities with the Facebook Pixel.

Not a Bókun customer yet? Sign up for your 14-day free trial to get started.