source: https://www.tripadvisor.com/

3. Curated navigation menu

This is a crucial element that guides people through your website and helps them find things with ease. Therefore, it should be curated with care.

Ensure you have an easy to navigate menu that includes ‘Things to do’, maybe ‘Places to see’,  so your visitors are only a few clicks away from booking a tour or an experience. And remember, you want everything to be mobile friendly too. 

How to have the best navbar:

• Have straightforward titles
• Don’t overdo it : 5-7 menu items is an optimal range
• Horizontal or vertical? Up to you 
• Be consistent with the navbar throughout your website 
• Clarity: all of your items should be easy to see (use a solid background if the menu is fixed and scrolls along)
• Add shadow to create depth and make the navbar stand out more
• Highlight the page someone’s currently on (underline, bold, coloured text or background)
• Emphasise important links, like the ‘signup’ or ‘book’ buttons 
• Optional: Use icons

source: https://www.theo2.co.uk/up-at-the-o2/climb

4. Purposeful visuals

All the visuals you use throughout your website should be functional, have a purpose and tell their own story. Just by looking at the imagery, a reader should be able to tell what the page is about. Remember that it’s all about the first impression! 

You have a platform to highlight what your tours are all about and promote your experiences. A well-chosen hero image can be the driving factor for in the decision process of your travellers.

79% of travellers say they take photos and videos posted online into consideration when booking an activity. Pandasafaris are a great example. If you wouldn’t read any of the homepage text and only look at the images, you’d still understand that their product is about tours, experiences, activities.

Tip: Videos are a great way of showcasing your offering too.

source: https://www.theo2.co.uk/up-at-the-o2/climb

5. Tripadvisor reviews 

Social proof will help you drive bookings, make you more visible, expand the conversation about your business and increase sales figures. If you don’t have reviews on your website, now is time to consider their importance and why they should definitely be on your website.

Roughly 68% of travellers say that reviews help them learn about the tours they’re interested in, get a feel about the company and their customer service. 90% of shoppers read at least one review before deciding to make a purchase. 

Your business can build significant trust and credibility from a steady stream of positive reviews. One of the more interesting findings of recent research is just how powerful reviews are at building your company’s online identity.

Responding to Tripadvisor reviews boosts revenue and increases the number of bookings generated through Online Travel Agents too. So, if you have a Tripadvisor page, you should definitely link your reviews to your website. 

Our advanced website editor has a Tripadvisor reviews widget built-in, so you can easily show your best reviews on your website.

Link your social media accounts to get more feedback & comments and share inspiration for trips and photos. Using Instagram, you can upload your pictures directly to your account to give your potential new guests an idea of what awaits them if they book with you.

6. Mobile friendly 

70% of all customers do their travel research on a smartphone. Your website should be mobile and tablet optimised as well, so you should always consider your design needs depending on the display device.

Bókun PRO includes a fully responsive booking website, to feature your brand and products. You get a free Godaddy domain for your unique website URL.

Try the advanced website upgrade with Bókun Pro.

Start your journey with Bokun for a free 14-day trial to experience how simple it is to start and grow your tours & activities business.