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3 Easy ways to improve your website on mobile
Allie Anderson • Apr 03, 2020
More than half of visits are abandoned if a mobile web page takes more than 3 seconds to load.
You’ve finished your website — great work! Now it’s time to make sure your website is fully optimized for mobile. Did you know that 48% of mobile users in the U.S. are comfortable researching, planning, and booking an entire trip to a new travel destination using only their smartphone?
Not only are travelers planning their trips on mobile, but they’re also expecting a good mobile experience. A recent Google study
shows us that more than half of visits are abandoned if a mobile web page takes more than 3 seconds to load.
With travelers looking to their mobile devices more than ever, it’s important that your website is ready. Here are some tips to help make sure your mobile site is optimized for this mobile traffic:
1. Compress and resize images
Even the most elementary optimizations can help your site speed. Compressing and resizing images is a basic approach that some content management systems (CMS) can do automatically.
The Bókun Website Builder
automatically resizes and compresses images. We reduce the image size by rewriting a file’s data to become more efficient. This also eliminates redundant data and unnecessary information, and can enable file size reduction by up to 80% — making your website noticeably faster.
If you’re not using the Bókun Website Builder, there are a number of different websites that resize your photos for you, like TinyPNG.
2. Use loading techniques
When a traveler lands on your website, they want to instantly see all the content within their view. We refer to everything the traveler sees before scrolling as “above the fold.”
Lazy loading is a technique that enables you to prioritize loading first-available images in a limited view — while off-screen images (images below-the-fold) are loaded when the user scrolls down.
Why should you lazy load images or videos rather than simply loading them regularly? Loading all of the images and videos on your entire page wastes data and slows down processing time.
Using the Bókun Website Builder, this lazy loading feature is already pre-selected. This can help how Google “sees” your website, something we all care about. Google Lighthouse is a great tool you can use to gauge your website quality and gives you tips on how you can improve it. On average using lazy loading provides about a 5-10% improvement to Google Lighthouse scores, depending on the number of images on an individual page.
3. Prioritize visible content
Above-the-fold space is at a premium on mobile devices, making it crucial to feature only what’s most important to your website visitors. Reduce non-transactional elements or anything that can distract the viewer.
Try adding large, easy-to-tap buttons with call to actions, for example: “Book Now.”
Now test your site using Google: https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/
Tip for Success:
Are you thinking like your customer? Put yourself in your customers’ shoes and see how many clicks it takes to book a tour or activity. Your “Book Now” button should always be visible to your customer — no matter where they are on your website.
Optimizing for mobile can be overwhelming. Using the Bókun Website Builder, these modifications are automatically applied to your website, giving you more time to focus on what matters most — providing awesome experiences to your travelers.
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