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Website best practices: Why mobile optimization should be at the top of your list

Allie Anderson • Mar 29, 2020

53% of mobile sites are 
abandoned due to loading speed

 Google gives a higher ranking to sites that are optimized for mobile devices, so it’s important to remember to make mobile design a priority. 

Now more than ever -- people love to be on their mobile phones. Boston Consulting Group found that people like their smartphones so much, they would put off going on vacation instead of giving up their smartphone! 

Now, we’re not saying that’s healthy, but we do believe that if people are this obsessed with their mobile devices, it only makes sense to prioritize mobile design. In other words, it’s important to think about the experiences your customers have when they visit your website on their mobile device.

Statistics show that the percentage of website traffic from mobile devices has grown significantly over the last few years. Online transactions from mobile phones have also grown, and in 2017, they made up over 40% of all online transactions -- and it’s safe to assume that number is rapidly rising (Google, 2017). 

We know that giving travelers an awesome mobile experience is super important, but most companies aren’t doing a great job of this. 

  • Google reports that 53% of all mobile sites are abandoned before viewers even manage to reach the site. Why? Website visitors abandon after 3 seconds if the site hasn’t loaded.  
  • According to Google, the average mobile page takes 15.3 seconds to load completely. 

So even if you are doing a great job driving traffic to your website, it’s important to prioritize page speed and user experience to keep your travelers on your site. 
reservation technology, mobile optimization, bokun, booking software

How does building your website using the Bókun Website Builder help your mobile optimization?


First off, Bókun offers a technology solution to improve the performance of your site on both desktop and mobile -- so no matter where your traveler is viewing your website, they will have a good user experience. 


Websites built using the Bókun Website Builder are automatically optimized for lightning-fast loading, which is key to the overall performance of your website. 


The experience your travelers have on your site depends on what type of device they are using. That’s why we recommend adapting the user experience to each device with our simple drag-and-drop tool. The Bókun Website Builder allows you to fully control and edit your site layout independently for desktop, mobile, and tablet views so you can easily create unique experiences that drive conversion.


Ready to amp up your mobile website? Check out our design tips for an awesome mobile experience. If you’re ready to see how Bókun can optimize your mobile experience, sign up today for the Bókun Website Builder. 

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