Applying as an Expedia Local Expert<\/h2>\nRequirements for selling on Expedia<\/h3>\n
Before you fill out the application, it’s worth making sure your business is actually ready for the partnership. Expedia looks for:<\/p>\n
- \n
- Proper licensing, insurance, and legal operation as a travel business. You’ll need general liability coverage at a minimum; if motor vehicles are part of your tours, you’ll also need commercial auto liability.<\/li>\n
- Established operations with a proven track record \u2014 this isn’t the platform for a brand-new operator with no reviews.<\/li>\n
- The ability to honour every booking made through the platform and handle cancellations according to Expedia’s policy.<\/li>\n
- Real-time availability management. If your calendar isn’t up to date, you’ll run into double bookings, which Expedia takes seriously.<\/li>\n
- Fast response times for booking confirmations and guest inquiries.<\/li>\n
- Accurate listings \u2014 your descriptions and photos need to genuinely reflect the experience guests will have.<\/li>\n<\/ul>\n
Expedia supplier application<\/h3>\n
Head to the Expedia.com Activities Partner page<\/a> and fill out the application form. It only takes a few minutes.<\/p>\n
![\"Expedia](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/03\/contact-us-to-list-with-expedia-group.png\")
<\/p>\nOnce submitted, an Expedia rep will typically follow up within 3 to 5 business days to confirm your status and walk you through the next steps.<\/p>\n
After you’re approved, you’ll get access to Partner Central \u2014 Expedia’s supplier management tool \u2014 where you’ll build your listings, set your availability, and manage pricing.<\/p>\n
What tours & activities can you sell on Expedia?<\/h2>\n
Expedia supports a broad range of travel experiences \u2014 city tours, outdoor adventures, cultural experiences, historical walking tours, ghost tours, wildlife safaris, food tours, wine tastings, cooking classes, boat tours, snorkelling and diving excursions, kayaking and paddleboarding, surf lessons, attraction tickets, and more.<\/p>\n
If it’s something travellers would be interested in doing on a trip, it likely has a home here.<\/p>\n
Both single-day activities and multi-day experiences are supported.<\/p>\n
As mentioned above, what really sets Expedia apart from activity-only OTAs is where your listings show up. Rather than appearing on a platform where travellers are specifically hunting for travel experiences, your activities surface in the “Things to Do” section while someone is booking other parts of their travel \u2014 often before they’ve even thought about what to do once they get to their destination. That positioning is hard to replicate anywhere else in OTA distribution.<\/p>\n
Fees to sell on Expedia<\/h2>\n
There are no charges \u2014 no listing fees, no monthly subscriptions \u2014 to sell on Expedia. It’s a commission-based model where you provide your net rate (a.k.a., your best price), and then Expedia marks it up on the retail side and keeps the difference when a booking comes in.<\/p>\n
Commission rates typically range from 15% to 30%, though some operators report rates up to 35% for certain activity types. Your final rate is negotiated directly with a Destination Manager once you’re approved, so you do have some say here.<\/p>\n
Before that conversation, it’s worth doing a bit of homework. Know what competitors in your area are charging for similar experiences, think through the lowest net rate you can offer and still make the experience worth running, and consider how Expedia’s markup will affect the price customers actually see \u2014 you want that final number to stay competitive with what they’d find on your other channels.<\/p>\n
It\u2019s worth noting here:<\/strong> Expedia collects payment from travellers at the time of booking and handles all payment processing. Then they pay you out on a monthly basis (no invoicing required). While some tour operators feel like monthly payments are too infrequent, the perk is that Expedia covers credit card or transaction fees from bookings, so you don\u2019t have to deal with them.<\/p>\n
Best practices for selling on Expedia<\/h2>\n
- \n
- Write titles and descriptions that do the selling for you.<\/strong> Travellers on Expedia are comparing a lot of options at once. Your listings need to quickly communicate what makes your experience worth booking \u2014 not just what it is, but what makes it unique. Lead with the moment that makes your tour memorable.<\/li>\n<\/ul>\n
- \n
- Fill your listings with attention-grabbing media.<\/strong> Since your activities sit alongside tons of travel listings, high-quality imagery is what sets you apart. Skip the stock photos. Show real guests having a real experience. Expedia rewards listings that look professional and genuine.<\/li>\n<\/ul>\n
- \n
- Keep your pricing competitive.<\/strong> Expedia gives partners access to market intelligence tools and competitor data \u2014 use them to do that homework we discussed above and ensure your pricing makes sense (for your business and<\/em> customers).<\/li>\n<\/ul>\n
- \n
- Use seasonal pricing. <\/strong>Expedia’s tools let you adjust rates by season or demand period. If you’re not varying pricing across peak and off-peak times, you’re likely leaving money on the table during busy periods and missing bookings during slow ones.<\/li>\n<\/ul>\n
- \n
- Run promotions during slow periods.<\/strong> Expedia lets you create custom promotions \u2014 including Members Only deals for One Key members \u2014 to boost visibility during low-demand periods. It’s a straightforward way to fill gaps in your calendar without permanently adjusting your pricing.<\/li>\n<\/ul>\n
- \n
- Set up your availability calendar carefully. <\/strong>Real-time availability sync is non-negotiable here. Any gaps between your Expedia calendar and your actual schedule can cause double bookings and cancellations. Over time this hurts your visibility on the platform. This is where B\u00f3kun is a major help. <\/em><\/li>\n<\/ul>\n
- \n
- Maximise your availability window. <\/strong>The more dates you have listed, the more visibility your product gets on the platform. International travellers in particular tend to book well in advance, so loading your availability months out \u2014 not just the next few weeks \u2014 puts you in front of that audience before they book elsewhere. Since Expedia also caters to a lot of last-minute bookers, keeping a short minimum booking window captures that end of the market as well.<\/li>\n<\/ul>\n
- \n
- Stay on top of your reviews.<\/strong> Expedia surfaces higher-rated experiences more prominently. Responding professionally<\/em> to all reviews \u2014 including critical ones \u2014 signals to both the algorithm and future guests that you run a tight operation.<\/li>\n<\/ul>\n
Benefits of selling on Expedia<\/h2>\n
- \n
- You’re in the room when travellers are booking their whole trip.<\/strong> After a traveller books a flight and hotel package on Expedia, they’re automatically prompted to browse activities in that destination \u2014 putting your experiences in front of someone who’s already committed to the trip and looking to fill their itinerary. You don’t have to do anything to make this happen; it’s just how the platform works.<\/li>\n<\/ul>\n
- \n
- Expedia travellers spend more.<\/strong> According to Expedia Group’s own research<\/a>, its travellers spend 37% more on in-destination activities vs. travellers from other platforms. They’re not bargain hunters \u2014 they’re people who’ve already committed to a trip and are willing to spend on experiences. That’s a meaningfully different audience than you’d find on some other OTAs.<\/li>\n<\/ul>\n
- \n
- The network effect is real.<\/strong> When you list on Expedia, you’re not just on Expedia \u2014 you’re on Hotels.com, Vrbo, Travelocity, Orbitz, ebookers, and a handful of other Expedia Group sites simultaneously, all without additional effort on your end. As mentioned above, these sites cumulatively see 60 million (plus) monthly visitors, opening your experiences to absolutely massive audiences.<\/li>\n<\/ul>\n
- \n
- Access to a massive B2B reseller network.<\/strong> Beyond Expedia’s direct consumer traffic, your experiences are also visible to Expedia’s network of 70k+ B2B partners<\/a> \u2014 travel agents, airlines, corporate travel companies, and affiliates \u2014 who can find and resell them to their own customers.<\/li>\n<\/ul>\n
- \n
- One Key works in your favour.<\/strong> One Key is Expedia Group’s loyalty program, with over 168 million members across the U.S. and growing globally. Members earn OneKeyCash on every part of their trip \u2014 including activity bookings \u2014 and can redeem it toward future travel. Activity tickets count as trip elements that help members level up their status, providing an extra incentive to add experiences to their booking. Expedia Group funds the rewards cost, so it doesn’t hit your margins. You get the boost in booking appeal without subsidising it yourself.<\/li>\n<\/ul>\n
- \n
- Marketing at scale \u2014 that you couldn’t afford alone. <\/strong>Expedia Group spends billions<\/em> annually on marketing across basically every channel you can think of: TV commercials, paid search, social media advertising, email campaigns, and content marketing \u2014 all designed to keep its sites ranking at the top of travel searches and front of mind for travellers planning their next trip. As a supplier, you’re riding that entire investment for the cost of a commission.<\/li>\n<\/ul>\n
- \n
- Sponsored listings for extra visibility. <\/strong>If you want to push a particular experience \u2014 a new product launch or a seasonal offering \u2014 Expedia offers paid advertising placements to put your listing in front of more shoppers.<\/li>\n<\/ul>\n
- \n
- Expedia automatically requests reviews from guests. <\/strong>After every completed booking, Expedia sends guests a review request on your behalf. More reviews = better visibility on the platform and more social proof for future bookers.<\/li>\n<\/ul>\n
Expedia <> B\u00f3kun Connection<\/h2>\n
B\u00f3kun has a seamless integration with Expedia, so your Expedia listings and B\u00f3kun stay completely in sync.<\/p>\n
When a traveller books one of your experiences on Expedia, it shows up instantly in B\u00f3kun \u2014 and B\u00f3kun sends real-time availability and inventory back over to Expedia to keep your calendar current. This prevents overbookings and cancellations that can knock your visibility on Expedia. There\u2019s absolutely no manual calendar management on your end.<\/p>\n
And our Expedia integration is really just the tip of the distribution iceberg. B\u00f3kun is packed with tools to get your tours and activities in front of new audiences.<\/p>\n
- \n
- We connect with 70+ global online travel agencies<\/strong> and are the #1 restech partner for all major OTAs<\/strong>. In addition to Expedia, you can sell tours on Viator, GetYourGuide, Civitatis, Airbnb, Tiqets, Headout, Hotelbeds, TourRadar, Trip.com, Google Things to do, and more. These integrations work the same as our Expedia connection, so you can promote your experiences across a variety of channels and use B\u00f3kun to automate booking management tasks.<\/li>\n<\/ul>\n
As a Tripadvisor brand, we also offer some unique perks and partnerships to help you see more success from your online distribution strategies. For example, we\u2019re\u2026<\/p>\n
- \n
- A Viator Preferred Partner<\/strong><\/a>, so we waive B\u00f3kun booking fees on Viator reservations and offer free yearly subscription checks.<\/li>\n<\/ul>\n
- \n
- A GetYourGuide Premium Connectivity Partner<\/strong><\/a>, which guarantees best-in-class API performance and earns you better visibility on GYG.<\/li>\n<\/ul>\n
- \n
- A Google Things to do Connectivity Partner<\/strong><\/a>, so you can instantly enrol in Google\u2019s program and promote your experiences on the world\u2019s most popular search engine.<\/li>\n<\/ul>\n
- \n
- Our in-built distribution network \u2014 Marketplace<\/strong><\/a> \u2014 is home to thousands of travel industry partners, including accommodation providers like hotels and resorts, DMCs, travel agents, rental companies, transportation services, attractions, educational institutions, and other travel experience providers like yourself. You can use this partner network to work with other businesses. Win new bookings from resellers. Earn commissions by reselling others\u2019 services. Or create packages with partners<\/a>.<\/li>\n<\/ul>\n
- \n
- Referral Tracking<\/strong><\/a> lets you take things a step further and expand partnerships beyond our Marketplace. Create an affiliate network with anybody you choose \u2014 your favourite social media influencers, travel bloggers, local interest groups, tourism boards, or other businesses in your area. Get as creative as you like here. Our system gives you the flexibility to fully control partnership terms, allowing you to set contracts and commission rates for each partner. And our trackable booking links let you see who wins you the most business, so you can keep fine-tuning this network.<\/li>\n<\/ul>\n
All these features are available in both our <\/em>complete tour operator software<\/em><\/a> and our <\/em>dedicated Channel Manager<\/em><\/a>, so all B\u00f3kun users have the tools to maximise their online reach.<\/em><\/p>\n
Operators who’ve leaned into multi-channel distribution through B\u00f3kun have seen serious results. Check out their success stories below:<\/p>\n
- \n
- Venice Tours achieved a 400% revenue increase through the B\u00f3kun Marketplace<\/a><\/li>\n
- Tour Marbella pulls in 54% of its bookings through B\u00f3kun Marketplace connections<\/a><\/li>\n
- Simba Sea Trips drives consistent 20% annual revenue growth with B\u00f3kun<\/a><\/li>\n
- Tasty Tours NYC became a multi-channel success with 381% revenue growth after integrating with Airbnb<\/a><\/li>\n
- Mare e Vento achieved 87% Channel Manager bookings in just 3 months with B\u00f3kun<\/a><\/li>\n<\/ul>\n
Getting started<\/h2>\n
Expedia puts your experiences in front of millions of monthly shoppers who are actively planning and booking trips, so they can effortlessly browse all kinds of things to do and fill their days. This gives you an excellent opportunity to win new bookings.<\/p>\n
And while Expedia is a great place to start, the operators seeing the biggest revenue growth aren’t stopping at one OTA \u2014 they’re building a network of channels that work for them around the clock.<\/p>\n
That\u2019s where B\u00f3kun comes in. With some of the most impressive growth drivers in the industry, access to hundreds of online distribution channels, and exclusive partnerships with major OTAs, we’re a no-brainer for operators looking to go all-in on online sales.<\/p>\n
You can explore our full platform and learn more about B\u00f3kun by starting a 14-day free trial<\/strong><\/a> \u2014 no credit card required! Or, those interested in our Channel Manager can schedule a free demo<\/a>.<\/p>\n
Related reads:<\/strong><\/p>\n
- \n
- How to add your business to Tripadvisor<\/a><\/li>\n
- How to sell tours on Viator<\/a><\/li>\n
- How to become a GetYourGuide supplier<\/a><\/li>\n
- How to become a Civitatis supplier<\/a><\/li>\n
- How to host experiences on Airbnb<\/a><\/li>\n
- How to become a TourRadar supplier<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Expedia Group is one of the biggest global travel industry brands, operating…<\/p>\n","protected":false},"author":2,"featured_media":7112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,37,40,38],"tags":[504,505,506,507],"class_list":["post-7110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channel-management","category-grow-your-bookings","category-increase-revenue","category-otas-and-resellers","tag-expedia-supplier","tag-expedia-supplier-guide","tag-expedia-supplier-guide-for-tour-operators","tag-integration-with-expedia"],"acf":[],"yoast_head":"\n
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- How to sell tours on Viator<\/a><\/li>\n
- Tour Marbella pulls in 54% of its bookings through B\u00f3kun Marketplace connections<\/a><\/li>\n
- Venice Tours achieved a 400% revenue increase through the B\u00f3kun Marketplace<\/a><\/li>\n
- Referral Tracking<\/strong><\/a> lets you take things a step further and expand partnerships beyond our Marketplace. Create an affiliate network with anybody you choose \u2014 your favourite social media influencers, travel bloggers, local interest groups, tourism boards, or other businesses in your area. Get as creative as you like here. Our system gives you the flexibility to fully control partnership terms, allowing you to set contracts and commission rates for each partner. And our trackable booking links let you see who wins you the most business, so you can keep fine-tuning this network.<\/li>\n<\/ul>\n
- Our in-built distribution network \u2014 Marketplace<\/strong><\/a> \u2014 is home to thousands of travel industry partners, including accommodation providers like hotels and resorts, DMCs, travel agents, rental companies, transportation services, attractions, educational institutions, and other travel experience providers like yourself. You can use this partner network to work with other businesses. Win new bookings from resellers. Earn commissions by reselling others\u2019 services. Or create packages with partners<\/a>.<\/li>\n<\/ul>\n
- A Google Things to do Connectivity Partner<\/strong><\/a>, so you can instantly enrol in Google\u2019s program and promote your experiences on the world\u2019s most popular search engine.<\/li>\n<\/ul>\n
- A GetYourGuide Premium Connectivity Partner<\/strong><\/a>, which guarantees best-in-class API performance and earns you better visibility on GYG.<\/li>\n<\/ul>\n
- A Viator Preferred Partner<\/strong><\/a>, so we waive B\u00f3kun booking fees on Viator reservations and offer free yearly subscription checks.<\/li>\n<\/ul>\n
- We connect with 70+ global online travel agencies<\/strong> and are the #1 restech partner for all major OTAs<\/strong>. In addition to Expedia, you can sell tours on Viator, GetYourGuide, Civitatis, Airbnb, Tiqets, Headout, Hotelbeds, TourRadar, Trip.com, Google Things to do, and more. These integrations work the same as our Expedia connection, so you can promote your experiences across a variety of channels and use B\u00f3kun to automate booking management tasks.<\/li>\n<\/ul>\n
- Expedia automatically requests reviews from guests. <\/strong>After every completed booking, Expedia sends guests a review request on your behalf. More reviews = better visibility on the platform and more social proof for future bookers.<\/li>\n<\/ul>\n
- Sponsored listings for extra visibility. <\/strong>If you want to push a particular experience \u2014 a new product launch or a seasonal offering \u2014 Expedia offers paid advertising placements to put your listing in front of more shoppers.<\/li>\n<\/ul>\n
- Marketing at scale \u2014 that you couldn’t afford alone. <\/strong>Expedia Group spends billions<\/em> annually on marketing across basically every channel you can think of: TV commercials, paid search, social media advertising, email campaigns, and content marketing \u2014 all designed to keep its sites ranking at the top of travel searches and front of mind for travellers planning their next trip. As a supplier, you’re riding that entire investment for the cost of a commission.<\/li>\n<\/ul>\n
- One Key works in your favour.<\/strong> One Key is Expedia Group’s loyalty program, with over 168 million members across the U.S. and growing globally. Members earn OneKeyCash on every part of their trip \u2014 including activity bookings \u2014 and can redeem it toward future travel. Activity tickets count as trip elements that help members level up their status, providing an extra incentive to add experiences to their booking. Expedia Group funds the rewards cost, so it doesn’t hit your margins. You get the boost in booking appeal without subsidising it yourself.<\/li>\n<\/ul>\n
- Access to a massive B2B reseller network.<\/strong> Beyond Expedia’s direct consumer traffic, your experiences are also visible to Expedia’s network of 70k+ B2B partners<\/a> \u2014 travel agents, airlines, corporate travel companies, and affiliates \u2014 who can find and resell them to their own customers.<\/li>\n<\/ul>\n
- The network effect is real.<\/strong> When you list on Expedia, you’re not just on Expedia \u2014 you’re on Hotels.com, Vrbo, Travelocity, Orbitz, ebookers, and a handful of other Expedia Group sites simultaneously, all without additional effort on your end. As mentioned above, these sites cumulatively see 60 million (plus) monthly visitors, opening your experiences to absolutely massive audiences.<\/li>\n<\/ul>\n
- Expedia travellers spend more.<\/strong> According to Expedia Group’s own research<\/a>, its travellers spend 37% more on in-destination activities vs. travellers from other platforms. They’re not bargain hunters \u2014 they’re people who’ve already committed to a trip and are willing to spend on experiences. That’s a meaningfully different audience than you’d find on some other OTAs.<\/li>\n<\/ul>\n
- You’re in the room when travellers are booking their whole trip.<\/strong> After a traveller books a flight and hotel package on Expedia, they’re automatically prompted to browse activities in that destination \u2014 putting your experiences in front of someone who’s already committed to the trip and looking to fill their itinerary. You don’t have to do anything to make this happen; it’s just how the platform works.<\/li>\n<\/ul>\n
- Stay on top of your reviews.<\/strong> Expedia surfaces higher-rated experiences more prominently. Responding professionally<\/em> to all reviews \u2014 including critical ones \u2014 signals to both the algorithm and future guests that you run a tight operation.<\/li>\n<\/ul>\n
- Maximise your availability window. <\/strong>The more dates you have listed, the more visibility your product gets on the platform. International travellers in particular tend to book well in advance, so loading your availability months out \u2014 not just the next few weeks \u2014 puts you in front of that audience before they book elsewhere. Since Expedia also caters to a lot of last-minute bookers, keeping a short minimum booking window captures that end of the market as well.<\/li>\n<\/ul>\n
- Set up your availability calendar carefully. <\/strong>Real-time availability sync is non-negotiable here. Any gaps between your Expedia calendar and your actual schedule can cause double bookings and cancellations. Over time this hurts your visibility on the platform. This is where B\u00f3kun is a major help. <\/em><\/li>\n<\/ul>\n
- Run promotions during slow periods.<\/strong> Expedia lets you create custom promotions \u2014 including Members Only deals for One Key members \u2014 to boost visibility during low-demand periods. It’s a straightforward way to fill gaps in your calendar without permanently adjusting your pricing.<\/li>\n<\/ul>\n
- Use seasonal pricing. <\/strong>Expedia’s tools let you adjust rates by season or demand period. If you’re not varying pricing across peak and off-peak times, you’re likely leaving money on the table during busy periods and missing bookings during slow ones.<\/li>\n<\/ul>\n
- Keep your pricing competitive.<\/strong> Expedia gives partners access to market intelligence tools and competitor data \u2014 use them to do that homework we discussed above and ensure your pricing makes sense (for your business and<\/em> customers).<\/li>\n<\/ul>\n
- Fill your listings with attention-grabbing media.<\/strong> Since your activities sit alongside tons of travel listings, high-quality imagery is what sets you apart. Skip the stock photos. Show real guests having a real experience. Expedia rewards listings that look professional and genuine.<\/li>\n<\/ul>\n
- Write titles and descriptions that do the selling for you.<\/strong> Travellers on Expedia are comparing a lot of options at once. Your listings need to quickly communicate what makes your experience worth booking \u2014 not just what it is, but what makes it unique. Lead with the moment that makes your tour memorable.<\/li>\n<\/ul>\n