{"id":556,"date":"2024-01-17T19:20:49","date_gmt":"2024-01-17T19:20:49","guid":{"rendered":"https:\/\/www.bokun.io\/how-to-sell-tours-online"},"modified":"2026-02-03T14:33:06","modified_gmt":"2026-02-03T14:33:06","slug":"how-to-sell-tours-online","status":"publish","type":"post","link":"https:\/\/www.bokun.io\/it\/how-to-sell-tours-online","title":{"rendered":"How to Sell Tours Online: 2 Methods + Tips to Increase Bookings"},"content":{"rendered":"<div style=\"transition: none 0s ease 0s; display: block; text-align: left;\" data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: initial; font-weight: bold;\"> There are two common methods to sell tours online:<\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\">You can create a bookable website where people can find your tours, see availability, and make reservations from the site.<\/li>\n<li style=\"line-height: 1.38;\">You can create business accounts on online travel agencies (OTAs) like Viator, GetYourGuide, or Expedia and list your tours on the sites people frequently use to research travel. Customers can book and pay for tours from these sites, and you can see all bookings from your user dashboard.<\/li>\n<\/ul>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial; font-weight: bold;\"> To maximise bookings, it\u2019s best to invest in both methods. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Our tour operator software, B\u00f3kun, helps with both of those methods to sell tours, but in addition, it helps tour companies grow their online reach through our exclusive marketplace featuring 27,000+ suppliers, hotel groups and resellers you can connect with to drive additional reseller partnerships. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial; font-weight: bold;\"> Our platform includes: <\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> A custom website builder with a library of templates to get you started.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> A domain of your choice.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> Connections with OTAs so you can sell your tours across multiple channels and manage all bookings in B\u00f3kun.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"> Partner Marketplace where you can connect with activity providers or travel businesses in your region and sell tours through their platforms. <\/span><\/li>\n<\/ul>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">All B\u00f3kun features are easy to use, and the platform requires no training; most tour operators can be up and running in the same day. (Plus, our customer support team is there to help when you need it). <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Not only that, but we offer the best value for money: We charge the lowest booking fees of all tour operator software \u2014 1% to 1.5% for online reservations, and free bookings (0% booking fee) on bookings from Viator. Our subscription fees start at $49\/month, which includes all core features and website costs. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">In our guide, we\u2019ll explain how to sell your tours and activities online with B\u00f3kun. At the end, we\u2019ll also share a few tips on increasing bookings and growing your business. <\/span> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"> <span style=\"display: initial;\"> If you\u2019re interested in trying B\u00f3kun, you can <\/span> <\/span> <a style=\"display: initial; font-weight: bold;\" href=\"https:\/\/www.bokun.io\/\" target=\"_blank\" rel=\"noopener\"> start a free trial<\/a> (no credit card required)<span style=\"display: initial;\">.<br \/>\n<\/span><\/p>\n<\/div>\n<div style=\"transition: none 0s ease 0s; text-align: left; display: block;\" data-rss-type=\"text\">\n<h2><span style=\"display: unset;\"> Method #1: Create a bookable website<\/span><\/h2>\n<p><span style=\"display: unset;\">All tour operators should have a website where customers can learn about your business and available tours; this is important not just in establishing an online presence but in building credibility and improving booking conversions. <\/span> <span style=\"display: unset; font-style: italic;\"> Customers want to see who you are and verify your experience before showing up for a tour with you.<\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">B\u00f3kun lets you create a bookable website where you can: <\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Display products &amp; availability. <\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Add images and videos from past tours. <\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Include brand elements like logos and custom fonts. <\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Show customer reviews, from TripAdvisor, Google, and other online review sites. <\/span> <span style=\"display: initial;\"><br \/>\n<\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> <span style=\"display: unset;\"> Provide contact forms and link to social media accounts so customers can easily get in touch with you. <\/span> <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2839 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template.png\" alt=\"Select Website Template\" width=\"1817\" height=\"1069\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template.png 1817w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template-300x176.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template-1024x602.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template-768x452.png 768w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template-1536x904.png 1536w\" sizes=\"auto, (max-width: 1817px) 100vw, 1817px\" \/><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"> <span style=\"display: initial;\"> You don\u2019t have to be a web designer to create a visually elegant site. Start by exploring the available templates and choosing your favourite option. Then you can plug in the design: Include your brand name and logo, add new background colours, customise the booking widget, place imagery, and more. <\/span> <\/span> <span style=\"display: initial; font-style: italic;\"> You can edit your site at any time. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">Then, you can choose your website name, and we\u2019ll take care of domain charges. <\/span> <\/span> <span style=\"display: initial; font-style: italic;\"> (Or you can link an existing domain). <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Bookable websites improve the customer experience because they allow users to gather background on your brand and complete the entire booking process in the same journey. Then, if customers need to modify their booking, we provide tools for them to cancel online. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial; font-weight: bold;\">Note: <\/span> <span style=\"display: initial;\"> <span style=\"display: initial;\"> Users with existing sites can embed our booking widget and enable customers to make direct bookings from their site.<br \/>\n<\/span> <\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h3><span style=\"display: unset;\"> Product &amp; availability management <\/span><\/h3>\n<\/div>\n<div style=\"transition: none 0s ease 0s; text-align: left; display: block;\" data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> After you design your site, you can list tours and activities by adding Experiences. You start this workflow in the Experiences tab, and our platform will prompt you through the process. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"><span style=\"display: unset;\">You can add tour or activity names, descriptions, and images \u2014 the product builder offers a lot of flexibility, so you can add as much detail as is appropriate (specify pick-up or meeting points and cancellation policies).<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2829 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-experience-scheduling-the-big-wine-walking-tour.png\" alt=\"How is your experience scheduled?\" width=\"1434\" height=\"802\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-experience-scheduling-the-big-wine-walking-tour.png 1434w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-experience-scheduling-the-big-wine-walking-tour-300x168.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-experience-scheduling-the-big-wine-walking-tour-1024x573.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-experience-scheduling-the-big-wine-walking-tour-768x430.png 768w\" sizes=\"auto, (max-width: 1434px) 100vw, 1434px\" \/><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"font-weight: bold; display: initial;\"> Pro tip: <\/span> <span style=\"display: initial;\"> <span style=\"display: initial;\"> Catchy names, clear, detailed descriptions, and high-quality shots improve the chances of customers booking with you. If your travel experiences don\u2019t stand out, you won\u2019t grab their attention, and if customers can\u2019t read about what to expect, it won\u2019t get them excited about choosing you. <\/span> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial; font-weight: bold;\"> We provide a few ways to set pricing for products. You can: <\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> Choose a flat rate.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> Set different rates for children and adults.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> Add bulk pricing options.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> Provide discounted rates for resellers (more on those below).<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"> Utilise dynamic pricing to optimise rates \u2014 to reflect a general discount, or to maximise booking potential based on the tour length or number of days before departure. <\/span><\/li>\n<\/ul>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">All products automatically display on your website, and you can choose which products to manage on external sales channels. Then, you can manage (add, edit, or remove) products from the Experiences tab. <\/span> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">B\u00f3kun also has availability management to prevent overbookings and ensure you receive reservations at approved times. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial; font-weight: bold;\">We also provide tools to edit availability by product: <\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> Specify departure times for each tour, which is helpful for managing daytime vs. evening activities.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> Add open and close dates for each product, if you only want to offer certain tours or activities for a limited time.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"> <span style=\"display: initial;\"> Adjust these settings on the fly; block out individual days or restrict departure times when you aren\u2019t available. <\/span> <\/span><\/li>\n<\/ul>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">You can set your schedule in the B\u00f3kun dashboard, then availability updates on your site and connected sales channels.<br \/>\n<\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h2><span style=\"display: unset;\"> Method #2: Connect with OTAs &amp; sell tours across popular travel sites <\/span><\/h2>\n<\/div>\n<div style=\"transition: none 0s ease 0s; text-align: left; display: block;\" data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"> You can connect with popular OTAs like Viator and GetYourGuide directly from the B\u00f3kun dashboard, then manage reservations from those sites on our platform. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Having a single hub to manage all reservations (from your website, every sales channel you list products, and offline bookings) prevents blunders like double bookings and simplifies operations \u2014 you don\u2019t have to update availability across sites every time you receive a booking, and you can always see current bookings in one calendar. <\/span><\/p>\n<p><span style=\"display: initial;\"><span style=\"display: initial;\">B\u00f3kun integrates with dozens of sales channels so you can sell across virtually any platform \u2014 Viator, GetYourGuide, Google things to do, Klook, Tiqets, Civitatis, <\/span> <\/span> <span style=\"display: initial; font-style: italic;\"> and the list goes on.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2874 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-online-travel-agencies.gif\" alt=\"Online Travel Agencies GIF\" width=\"800\" height=\"382\" \/><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> <span style=\"display: unset;\"> We\u2019re a Tripadvisor brand and have a preferred partnerships with Viator to offer money-saving perks, including <\/span> <\/span> <span style=\"display: unset; font-weight: bold;\"> free B\u00f3kun booking fees <\/span> <span style=\"display: unset;\"> <span style=\"display: unset;\"> and a number of free Viator product checks (each year &#8211; these do not accumulate). <\/span> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">Connecting with OTAs is easy: <\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> You can browse our partner network and select the OTAs you want to integrate with B\u00f3kun. <\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> <span style=\"display: unset;\"> Choose the tours you want to list per channel \u2014 <\/span> <\/span> <span style=\"display: unset; font-style: italic;\"> if you only want to list certain tours on certain channels, you can make those specifications here. <\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> <span style=\"display: unset;\"> Add or remove OTAs from the channel manager at any time. <\/span> <\/span><\/li>\n<\/ul>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">Listing your tours and availability on both your website and OTAs increases your chances of booking out your calendar; customers can find you through a variety of sites, see your open time slots, and make reservations up until those time slots close. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"><span style=\"display: unset;\">Users report more same-day and last-minute bookings after broadening their distribution strategies and introducing their tours on multiple sites. <\/span> <\/span> <span style=\"display: initial;\"><br \/>\n<\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h2><span style=\"display: unset;\"> How to grow online bookings &amp; increase revenue <\/span><\/h2>\n<\/div>\n<div data-rss-type=\"text\">\n<p><span style=\"display: unset;\"> <span style=\"display: unset;\"> Now that we\u2019ve discussed the two primary methods to bring your tour company online, let\u2019s talk about strategies to sell more tours and grow your bottom line. <\/span> <\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h3><span style=\"display: unset;\"> Leverage supplier &amp; reseller partnerships <\/span><\/h3>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Creating a site and connecting with OTAs will increase bookings in and of itself, but we also provide a partner network so you can receive new business via resellers \u2014 these partners can increase bookings by selling your tours and activities on their platforms. <\/span><\/p>\n<p><span style=\"display: unset;\"><span style=\"display: unset;\">The B\u00f3kun Marketplace lists all of the travel agents, hotels and resorts, attractions, tour operators, and activity-based businesses in our network. <\/span> <\/span> <span style=\"display: unset; font-style: italic;\"> <span style=\"display: unset; font-style: italic;\"> Our Marketplace includes over 27,000 partners.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2826 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-discover-partners.png\" alt=\"Discover Partners\" width=\"1898\" height=\"1071\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-discover-partners.png 1898w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-discover-partners-300x169.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-discover-partners-1024x578.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-discover-partners-768x433.png 768w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-discover-partners-1536x867.png 1536w\" sizes=\"auto, (max-width: 1898px) 100vw, 1898px\" \/><\/p>\n<\/div>\n<div style=\"transition: none 0s ease 0s; text-align: left; display: block;\" data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"> You can connect with travel agents, hotels, and resorts that can promote and sell your tours, or you can establish partnerships with other tour or activity providers who will display your experiences on their site (alongside their products, or resellers can bundle your products with theirs). These resellers earn a commission when they book tours for you, and you gain new customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2847 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/embedding-widgets-for-groupon.png\" alt=\"Embedding widgets for Groupon\" width=\"1287\" height=\"686\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/embedding-widgets-for-groupon.png 1287w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/embedding-widgets-for-groupon-300x160.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/embedding-widgets-for-groupon-1024x546.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/embedding-widgets-for-groupon-768x409.png 768w\" sizes=\"auto, (max-width: 1287px) 100vw, 1287px\" \/><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"font-weight: bold; display: unset;\"> Note: <\/span> <span style=\"display: unset;\"> <span style=\"display: unset;\"> You can also choose to resell others\u2019 tours and earn commission from those bookings; this is especially beneficial for small businesses that have reached capacity and need new avenues to increase revenue. <\/span> <\/span><\/p>\n<p><span style=\"font-weight: bold; display: unset;\"><span style=\"font-weight: bold; display: unset;\">Read more: <\/span> <\/span> <a style=\"display: unset;\" href=\"https:\/\/www.bokun.io\/how-to-find-the-best-partners-to-boost-sales\" target=\"_blank\" rel=\"noopener\"> How to find the best partners to increase revenue<\/a><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h3><span style=\"display: unset;\"> Create bundle deals &amp; upsells <\/span><\/h3>\n<\/div>\n<div style=\"transition: none 0s ease 0s; text-align: left; display: block;\" data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Tour packages offer another way to earn more bookings. If you sell two complementary experiences, you can bundle them and offer a discounted rate. <\/span><\/p>\n<p><span style=\"display: unset;\"><span style=\"display: unset;\">For example, say a tour guide in Iceland offers a tour of The Westfjords during the daytime hours and a Northern Lights viewing experience in the evening \u2014 they could bundle these together and sell customers on a full-day visit. You do this in B\u00f3kun by <\/span> <\/span> <a style=\"display: unset;\" href=\"https:\/\/docs.bokun.io\/docs\/products\/product-management\/how-to-create-combo-experiences#how-to-create-a-combo-product\" target=\"_blank\" rel=\"noopener\"> creating a combo experience<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2818 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/advanced-combo-settings-experience.png\" alt=\"Advanced combo settings for experiences\" width=\"1267\" height=\"539\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/advanced-combo-settings-experience.png 1267w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/advanced-combo-settings-experience-300x128.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/advanced-combo-settings-experience-1024x436.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/advanced-combo-settings-experience-768x327.png 768w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> <span style=\"display: unset;\"> In B\u00f3kun, tour operators can also create combo experiences with nearby businesses that offer similar tours and activities; you can manage these partnerships in the Marketplace and sell combo experiences on your site, your partner\u2019s site, or on OTAs. <\/span> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">Customers appreciate bundles because they provide options and take care of some planning, and this benefits business owners because they can earn two bookings from one customer. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"><span style=\"display: unset;\">\u201cExtras\u201d are a way to increase earnings from bookings \u2014 you can sell optional enhancements to improve customers\u2019 experiences. Circling back to our example above, this activity operator could offer small bites or lunch with their daytime sightseeing tour, and hot chocolate or coffee with the Northern Lights experience. You can get creative with extras; the options are up to you. <\/span> <\/span> <span style=\"display: initial;\"><br \/>\n<\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h3><span style=\"display: unset;\"> Offer promotions &amp; discounts <\/span><\/h3>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Promotions are also a way to earn new customers and encourage repeat business. You can offer discounts in various ways, through your email marketing list, social media, or dynamic pricing. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">B\u00f3kun\u2019s automated communications let you easily extend discounts to customers \u2014 we provide a library of email templates so you can customise order confirmations, reminders, and thank-you emails. You can share promotions in any of these communications so customers can book with you again at a discounted rate.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2844 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/copenhagens-greatest-confirmation-and-future-discount.png\" alt=\"Copenhagens Greatest: Confirmation and Future Discount\" width=\"1379\" height=\"795\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/copenhagens-greatest-confirmation-and-future-discount.png 1379w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/copenhagens-greatest-confirmation-and-future-discount-300x173.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/copenhagens-greatest-confirmation-and-future-discount-1024x590.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/copenhagens-greatest-confirmation-and-future-discount-768x443.png 768w\" sizes=\"auto, (max-width: 1379px) 100vw, 1379px\" \/><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<p><span style=\"display: unset; font-weight: bold;\"> Pro tip: <\/span> <span style=\"display: unset;\"> <span style=\"display: unset;\"> You can also share review links in these emails to encourage customer feedback. These reviews are displayed across popular sites, and you can also show review feeds on your website to improve credibility. <\/span> <\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h3><span style=\"display: unset;\"> Get active on social media sites <\/span><\/h3>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> This might be an obvious recommendation, but tour operators should use social media channels in their digital marketing strategies to grow their brand and improve visibility. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">More and more customers use social media to research things to do or learn about businesses before making reservations, so establishing a social media presence allows you to introduce your name to users (especially younger crowds) who are searching similar topics, locations, or hashtags, and increase booking potential. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">In addition, these sites provide unique ways to showcase your experiences and engage with potential customers. You can post images and video clips, highlight reels, and customer tutorials; share information about upcoming events or promotions; hold contests or giveaways; run polls and more. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">Then, you can encourage customers to interact with your page, share images from their tours and activities, and tag you in posts. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset; font-style: italic;\">Staying active keeps you on your followers\u2019 radars and helps continually build your brand. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset; font-weight: bold;\">Pro tip: <\/span> <span style=\"display: unset;\"> <span style=\"display: unset;\"> You can promote your brand on social media with paid ads and boosted posts. Facebook, Instagram, TikTok, and Twitter all offer ad programs to extend your online reach and hit target markets. You can choose images, ad copy, target audiences, and more during set-up. Then, you can monitor campaigns to see if they lead to new bookings. <\/span> <\/span><\/p>\n<p><a style=\"display: unset;\" href=\"https:\/\/arival.travel\/your-guide-to-influencer-marketing-in-travel-and-tourism\/\" target=\"_blank\" rel=\"noopener\">Recent research finds <\/a> <span style=\"display: unset; font-style: italic;\"> <span style=\"display: unset; font-style: italic;\"> that an increasing number of Gen Z and millennials are looking to TikTok or Instagram first for travel inspiration. <\/span> <\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h3><span style=\"display: unset;\"> Optimise product listings with clear descriptions &amp; imagery <\/span><\/h3>\n<\/div>\n<div style=\"transition: none 0s ease 0s; text-align: left; display: block;\" data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> If, after bringing your tour business online, you notice customers aren\u2019t booking, or bookings aren\u2019t increasing, then it\u2019s worth revisiting your tour and activity listings. <\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Are titles attention-grabbing and straightforward? <\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Do you include detailed itineraries and descriptions? Are descriptions interesting? Do they mention all of the significant selling points? <\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> <span style=\"display: unset;\"> Do you include enough images? Do you use high-quality images? <\/span> <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2794 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/opera-house-tour-inner-city-attractions-upt-the-ski-slope.png\" alt=\"Opera House Tour, Inner City Attractions, Up to the ski slope\" width=\"1187\" height=\"612\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/opera-house-tour-inner-city-attractions-upt-the-ski-slope.png 1187w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/opera-house-tour-inner-city-attractions-upt-the-ski-slope-300x155.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/opera-house-tour-inner-city-attractions-upt-the-ski-slope-1024x528.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/opera-house-tour-inner-city-attractions-upt-the-ski-slope-768x396.png 768w\" sizes=\"auto, (max-width: 1187px) 100vw, 1187px\" \/><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<p><span style=\"display: unset;\"> <span style=\"display: unset;\"> Customers researching vacations and things to do are often overwhelmed with dozens of options, so to stand out and win their business, you need to take time on product listings and publish something unique. <\/span> <\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h3><span style=\"display: unset;\"> Get data on where bookings are coming from <\/span><\/h3>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"> It\u2019s important to track data on new bookings to understand which strategies perform well for you. For example, B\u00f3kun lets you view the number of reservations per distribution channel to see which sites or partners bring in the most business. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Digging into the details of new reservations lets you:<\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> See which experiences are booked most often and which aren\u2019t as popular.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> See which months, days, and times of day are busy or slow.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\"> Monitor online and offline sales and compare performance across sales channels.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: initial;\"> Track payments and payment methods. <\/span><\/li>\n<\/ul>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Then, you can use this data to improve the customer experience and back-end operations; you can update less-popular tours to increase bookings, adjust products by season, offer new activities in slow periods, or prepare for busy months by hiring more staff. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Most of all, this data provides the insights to strategically and successfully grow your business.<br \/>\n<\/span><\/p>\n<\/div>\n<div data-rss-type=\"text\">\n<h2><span style=\"display: unset;\"> Get started with B\u00f3kun for free <\/span><\/h2>\n<\/div>\n<div data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\"> B\u00f3kun booking software provides the tools to bring your business online and sell your tours and activities across platforms \u2014 and we\u2019re the most inexpensive software solution with these features and benefits. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">You can use our platform to:<\/span><\/p>\n<ul>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"><span style=\"display: unset;\"> Create a custom, branded, bookable website to represent your business and products.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"><span style=\"display: unset;\"> Connect with OTAs and earn bookings from popular travel sites.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"><span style=\"display: unset;\"> Partner with travel companies and tour operators to earn bookings from customers interested in similar businesses.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"><span style=\"display: unset;\"> Offer discounts to customers and encourage repeat bookings.<\/span><\/span><\/li>\n<li style=\"line-height: 1.38;\"><span style=\"display: unset;\"> Report on new bookings and business operations. <\/span><\/li>\n<\/ul>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">Our subscription costs start at $49\/month; it includes the Advanced website builder, domain costs, and access to the core B\u00f3kun features (including the entire Marketplace). We save you money with free Viator product quality checks a year. Our booking fees are the lowest amongst competitors \u2014 1% to 1.5% \u2014 and there\u2019s no charge to manage offline bookings in our system. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset;\">Most teams can start on our booking system in a day, and growing your business within B\u00f3kun happens naturally. Businesses that connected to our Marketplace drove an average of $100K through this channel last year \u2014 and small businesses connecting to Viator for the first time saw an average of $6K additional bookings their first year. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: unset; font-weight: bold;\"><span style=\"display: unset; font-weight: bold;\">You can try B\u00f3kun risk-free with our 14-day trial \u2014 <\/span> <\/span> <a style=\"display: unset; font-weight: bold;\" href=\"https:\/\/new.bokun.io\/register?abTestPathName=default&amp;_ga=2.68569813.512262140.1662371342-c1356e36-fa48-402b-bb5d-d60bb9467dfb\" target=\"_blank\" rel=\"noopener\"> get started here <\/a> <span style=\"display: unset; font-weight: bold;\"> . <\/span> <span style=\"display: initial;\"><br \/>\n<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There are two common methods to sell tours online: You can create&#8230;<\/p>\n","protected":false},"author":2,"featured_media":774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,39],"tags":[222,24,63,221,14,15],"class_list":["post-556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-bookings","category-streamline-operations","tag-bookable-website","tag-booking-software","tag-online-booking","tag-selling-tours-online","tag-tour-operator-software","tag-website-builder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell Tours Online: 2 Methods + Tips to Increase Bookings<\/title>\n<meta name=\"description\" content=\"Learn how to sell tours online through a booking website or online travel agencies. 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