Beyond core operations, look for software with built-in growth features.<\/strong><\/p>\n Some booking platforms (like B\u00f3kun) offer partner networks and affiliate support to help you expand distribution through partnerships with other travel and leisure businesses. You might also look for OTA integrations, digital marketing tools, or business financing options.<\/p>\n We\u2019ve compiled a list of the best online booking software for breweries to help you streamline reservations, attract more customers, and grow your business.<\/p>\n Best Online Booking Software for Brewery Tours<\/strong><\/p>\n Each product review includes details on the brand, a list of features, pricing, and links to customer review sites where you can learn more.<\/p>\n Keep reading to learn more about B\u00f3kun, or <\/em>start your 14-day free trial<\/strong><\/em><\/a>.<\/p>\n B\u00f3kun is an all-in-one online booking management system tailored for activity and travel experience providers, such as breweries, taprooms, and craft beverage businesses<\/strong>, to address their unique operational needs.<\/p>\n We\u2019re part of the Tripadvisor family<\/strong> and backed by a vast network of resources to help our customers connect with more travellers seeking unique, authentic experiences. We are also the #1 restech partner across leading OTAs \u2014 Viator, GetYourGuide, Civitatis and Airbnb Experiences \u2014 so our customers can promote their experiences on popular travel sites and win more bookings from global audiences.<\/p>\n Our purpose-built platform incorporates features to support and streamline operations<\/strong>: booking management, online distribution, staff scheduling, resource management, customer relationship management, revenue reporting, and more. It\u2019s highly customisable and scalable, so you can adapt B\u00f3kun to support your evolving needs and fuel continued growth.<\/p>\n B\u00f3kun is designed for businesses of all sizes<\/strong>, and its intuitive features make it easy for everyone (regardless of technical experience) to navigate and take advantage of our system\u2019s complete feature set.<\/p>\n We prioritise affordability, so cost is never a barrier to entry: we charge the lowest booking fees among competitors \u2014 between 1% and 1.5% \u2014 <\/strong>and our START plan packs in all of our core features, so you don\u2019t have to continually upgrade packages to access what you need.<\/p>\n You can get started on our platform for free<\/strong> with our 14-day trial (no credit card required!)<\/a>. We\u2019ll also review our core features below so you can get a sneak peek of B\u00f3kun before you start.<\/p>\n B\u00f3kun provides all the tools to create a booking website<\/strong><\/a> and manage direct bookings<\/strong>.<\/p>\n First, we offer a one-click website builder<\/strong><\/a> and optimised website templates<\/strong><\/a> for businesses that still need to bring their brand online.<\/p>\n Our website builder and templates are super easy to use \u2014 you simply choose your favourite design and plug in the template fields, adding images, videos, text, custom colours, brand elements like logos, and more. Our online booking engine widgets<\/strong> are pre-built in all B\u00f3kun websites, so that once you\u2019re finished designing, you\u2019re ready to hit publish and start accepting bookings.<\/p>\n Teams that already have a website can easily embed our online booking engine widgets across their site pages<\/a>. Our widgets are compatible with nearly all site builders (WordPress, Squarespace, Wix, Weebly, Joomla, and more).<\/em> We offer a variety of styles here \u2014 \u201cBook Now\u201d buttons<\/a>, calendar views, product overviews, and product lists \u2014 so you can get creative with widgets and place them all over your site.<\/p>\n Our visually elegant booking engine gives your site a modern look and feel and simplifies customers\u2019 booking experiences. It prompts them step by step until checkout, preventing drop-offs and allowing customers to reserve time slots and confirm bookings in one fell swoop.<\/p>\n We also integrate with online payment processing systems<\/strong><\/a> like Apple Pay, Google Pay, PayPal, Worldpay, Braintree, Raypd, Klarna, and more so you can offer secure payment options and serve customers worldwide.<\/p>\n You can read more about driving website bookings in our guides:<\/strong><\/p>\n B\u00f3kun\u2019s central calendar<\/strong> is your hub for booking management.<\/p>\n This calendar aggregates reservations from all sales channels<\/strong> (your website, OTAs, partners, affiliates), so you can effortlessly see a holistic view of bookings. It also automates availability management <\/strong>\u2014 feeding real-time availability back to connected sites to avoid overbookings or selling beyond capacities.<\/p>\n Our calendar also has easy tools to modify bookings and availability, and manage staff schedules.<\/p>\n In addition to our desktop app, we offer <\/em>iOS and Android apps<\/em><\/strong> so your teams can access the booking calendar on mobile devices and see their schedules. Our mobile apps also include tools to support customer check-ins; guides can see who\u2019s signed up for each experience, scan customers in at arrival, and monitor no-shows. <\/em><\/p>\n B\u00f3kun also includes an advanced channel management tool<\/strong><\/a> and connections with 70+ global OTAs<\/strong> \u2014 major players like Trip.com, BeMyGuest, TourRadar, Headout, Tiqets, Hotelbeds, Klook, and more niche-specific OTAs.<\/p>\n You can add sales channels anytime through the Sales Tools<\/strong> feature, and we don\u2019t limit the number of channels you can sell on.<\/p>\n As a Tripadvisor brand and leading restech partner, we also tout premium partnerships with several major OTAs.<\/p>\n You can read more about selling through OTAs in our guides below:<\/strong><\/p>\n B\u00f3kun also includes a native reseller network, Marketplace<\/strong>, with thousands of businesses in the travel and leisure industry<\/strong> to help expand your reach beyond OTAs and support your continued growth. Marketplace features include:<\/p>\n As a B\u00f3kun subscriber, you\u2019re automatically added to this network.<\/p>\n Our network lets you easily connect with a wide variety of travel industry professionals and establish partnerships. Partnerships help you push ongoing growth, (consistently) sell out tours and experiences, and add new revenue streams. There are a few ways our customers leverage the B\u00f3kun Marketplace:<\/p>\n B\u00f3kun provides all the partner and contract management tools you need to manage outreach, negotiate partnership terms, and establish contracts. We also send notifications about contract renewals so you can stay on top of your distribution network and renegotiate more beneficial terms.<\/p>\n Check out our client stories below to see customer success in the Marketplace:<\/strong><\/p>\n In addition to our Marketplace, we\u2019ve also released B\u00f3kun Referral Tracking<\/strong><\/a>. This lets you expand partnerships beyond the Marketplace and work with any business or professional of your choosing \u2014 other businesses in your area, influencers you follow on social media, travel bloggers, tourism boards, local interest groups, you name it.<\/p>\n With Referral Tracking, you can establish an affiliate network<\/a> and earn bookings through all of your partners. You can provide affiliates with dedicated booking hubs or trackable booking links so their audiences can easily book with you. Then, in our reporting dashboards (below), you can see which affiliates drive the most business for you and use those insights to inform future partnerships.<\/p>\n B\u00f3kun\u2019s Experiences tab<\/strong> houses all of the tools to manage products, pricing, availability, and supplies for tours. You can:<\/p>\n 1. Create individual listings for your brewery tours and experiences to showcase your offerings.<\/strong><\/p>\n You can add titles, descriptions, itineraries, images and media from past tours, and things to know for the day-of experience. You can also offer add-ons for customers to purchase for their visit; this is a way for many brands to plug merch, like branded tees, pint glasses, growlers, bottle openers, and stickers.<\/p>\n As a Tripadvisor partner, you can link sites and feed tour reviews from Tripadvisor to your website.<\/p>\n 2. Set prices for your tours and experiences.<\/strong><\/p>\n You can charge one flat rate, create pricing categories, offer bulk discounts, or set rates for private events. We also provide a dynamic pricing tool that automatically optimises rates and improves booking conversions.<\/p>\n 3. Set availability rules for each tour and experience.<\/strong><\/p>\n You can choose how people book with you (if they visit for a tour on a specific day\/time or buy a general pass for an event). Then, you can specify the days and times tours are offered, minimum and maximum capacities, and booking cutoffs.<\/p>\n Availability rules populate your calendar so you don\u2019t have to recreate schedules every week.<\/p>\n 4. Specify the supplies and materials needed for each tour, and set allocation rules to optimise resource usage.<\/strong><\/p>\n This helps you track inventory availability<\/a> and proactively schedule staff, and it also reinforces B\u00f3kun\u2019s availability management by blocking bookings when required resources are unavailable.<\/p>\n The product builder walks you through the steps to build listings and specify the fine details, making the process quick and easy. You can also save templates to make this process even easier.<\/em><\/p>\n Take a peek at the product builder and its fields below: <\/strong><\/p>\n We\u2019ve built B\u00f3kun with a CRM <\/strong>and automated communications tool<\/strong> so you can manage customer relationships in the same system you manage bookings and visitor experiences (plus, our all-in-one approach helps save on software costs).<\/p>\n Our CRM captures new customer information<\/strong> when they contact you or begin the booking process, storing names, email addresses, and relevant booking details. It keeps customer information in a neat contact book for easy reference.<\/p>\n We back our CRM with an automated communications tool to dispatch customer emails<\/strong>. It sends standard emails like booking confirmations, mobile tickets, reminders before tours, and follow-ups, but we also provide a gallery of email templates so you can customise abandoned cart nudges, review requests, and upselling emails. (You can also add templates to schedule waivers or paperwork before tours, newsletters, and other promotional emails.)<\/p>\n Our automated communications tool frees up admin time and lets you interact more with your customer base. You can blast out updates about new drafts, beer-tasting experiences, and special events, or offer incentives, like discounts, for returning customers. For example, this tool is especially popular with breweries that regularly host live music \u2014 they\u2019ll schedule weekly emails highlighting upcoming weekend bands and specials.<\/p>\n Our tool also stores customers\u2019 entire booking history,<\/strong> so you can learn about your customer base \u2014 the types of experiences or events they like \u2014 and use these insights to revamp your offerings or plan similar events.<\/p>\n Read more: <\/strong>Best CRM system for tour operators & experience providers<\/a><\/p>\n B\u00f3kun also offers convenient portals<\/strong> for customers to view, reschedule, or cancel reservations without the hassle of calling or emailing your team. They can change reservations on the fly via their booking confirmation email, and the updates automatically reflect in your calendar.<\/p>\n B\u00f3kun also includes a back-office reporting suite<\/strong> to measure bookings, revenue, sales channel performance, and popular experiences.<\/p>\n With this tool, you can analyse bookings over a variety of categories<\/strong> to understand more about what’s working for you (vs. what sales channels, partners, affiliates, or products aren’t as successful) and use those insights to make data-driven growth decisions.<\/p>\n These learnings enable you to invest more in the distribution channels that earn you the most bookings or offer more of what customers frequently book.<\/p>\n We also offer the <\/em>B\u00f3kun App Store<\/em><\/strong><\/a>, where you can purchase additional modules to support your business needs. Our App Store features a more advanced reporting dashboard, a digital waiver solution, a tip management tool, a customer messaging app, and more to expand upon our core functionality. <\/em><\/p>\n You can get started on our platform for free by activating your <\/strong>14-day free trial<\/strong><\/a>. You can explore our toolset, build products, add offline bookings, and connect with Viator.<\/p>\n After the trial period, you can upgrade to our START package ($49\/month)<\/strong>. This provides access to all of the B\u00f3kun features discussed above and includes membership to our Marketplace.<\/p>\n We charge super-low booking fees here (1.5% for online bookings)<\/strong> and waive B\u00f3kun booking fees on Viator reservations<\/strong>. Managing offline bookings in B\u00f3kun is always free.<\/em><\/p>\n Our START package is popular for most business owners; you can get started easily, add products and sales channels, and adapt the platform as you grow.<\/p>\n We also offer two enterprise-level packages, PLUS<\/strong> and PREMIUM<\/strong>, for larger businesses with specialised requirements. These packages unlock access to Zapier and provide more advanced tools, such as Agent Portals, an allocation manager, and subvendor management. Our enterprise plans include guided onboarding and a yearly strategy call with a B\u00f3kun expert.<\/p>\n You can <\/em>compare packages here<\/em><\/a> or <\/em>start your 14-day free trial here<\/em><\/a>. <\/em><\/p>\n\n
1. B\u00f3kun<\/h2>\n
All-in-one online booking software for activity & experience providers<\/h3>\n
![\"B\u00f3kun](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/bokun-homepage.png\")
<\/p>\nB\u00f3kun\u2019s Booking Management Module<\/h3>\n
![\"Cellar](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/03\/cellar-door-wine-tour-from-london.png\")
<\/p>\n\n
\n<\/a><\/li>\n
\n<\/a><\/li>\n
\n<\/a><\/li>\n
\n<\/a><\/li>\n![\"B\u00f3kun](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/booking-calendar-2026.gif\")
<\/p>\nB\u00f3kun\u2019s OTA Partnerships & Advanced Channel Management Module<\/h3>\n
![\"B\u00f3kun](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/discover-partners-gif.gif\")
<\/p>\n\n
\n
\n
\n
B\u00f3kun\u2019s Marketplace & Referral Tracking<\/h3>\n
\n
\n
\n
B\u00f3kun\u2019s Product & Resource Management Module<\/h3>\n
![\"Experience](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/availability-experience-schedule.png\")
<\/p>\nB\u00f3kun CRM & Customer Management Tools<\/h3>\n
![\"Operations](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/operations-customers-manage-communications.png\")
<\/p>\n![\"Operations:](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/operations-pick-a-base-for-your-template.png\")
<\/p>\nB\u00f3kun Back-Office Tools<\/h3>\n
![\"Reporting](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/reporting-dashboard.png\")
<\/p>\nGetting Started With B\u00f3kun<\/h3>\n
2. Bookeo<\/h2>\n
![\"Bookeo](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bookeo-homepage-2026.png\")
<\/p>\n