{"id":3476,"date":"2024-12-03T22:37:08","date_gmt":"2024-12-03T22:37:08","guid":{"rendered":"https:\/\/www.bokun.io\/?p=3476"},"modified":"2026-05-14T08:39:02","modified_gmt":"2026-05-14T08:39:02","slug":"viator-partners","status":"publish","type":"post","link":"https:\/\/www.bokun.io\/it\/viator-partners","title":{"rendered":"B\u00f3kun &#038; Viator Partners (How It Works + Benefits)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u00f3kun &amp; Viator Partners (How It Works + Benefits)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00f3kun and Viator are complementary solutions, and are both part of the <\/span><a href=\"https:\/\/www.bokun.io\/tripadvisor-supplier\"><span style=\"font-weight: 400;\">Tripadvisor group<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tripadvisor is an online directory <\/b><span style=\"font-weight: 400;\">for travel brands and travellers, helping users research and plan trips. Tour, activity and experience providers, attractions, event venues, and other travel businesses can create profiles to showcase their offerings and collect customer reviews.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/how-does-viator-work\"><b>Viator is an online<\/b><\/a> <b>marketplace <\/b><span style=\"font-weight: 400;\">where tourists can book travel experiences. Tour operators can list their offerings and promote experiences to millions of interested travellers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/tour-operator-software\"><b>B\u00f3kun is a tour operator software<\/b><\/a><span style=\"font-weight: 400;\"> and channel management solution that helps business owners manage bookings, availability, products, resources, staff, and back-office operations.\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Tour operators can use Tripadvisor and Viator to promote their brand and sell tours, while B\u00f3kun helps them manage their business operations behind the scenes.\u00a0\u00a0<\/span><\/i><\/p>\n<p><a href=\"https:\/\/operatorresources.viator.com\/viator-connectivity-partners\/\"><span style=\"font-weight: 400;\">B\u00f3kun offers a preferred partnership with Viator<\/span><\/a><span style=\"font-weight: 400;\">, providing valuable benefits for tour and experience providers. For example, <\/span><b>B\u00f3kun waives booking fees on Viator reservations<\/b><span style=\"font-weight: 400;\"> when managed through our platform.\u00a0<\/span><\/p>\n<p><b>This guide outlines the setup process and showcases the benefits of the B\u00f3kun and Viator partnership.<\/b><span style=\"font-weight: 400;\"> You\u2019ll also find a brief introduction to B\u00f3kun and our travel industry solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we\u2019ll cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How the B\u00f3kun &amp; Viator partnership works<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The benefits of the B\u00f3kun &amp; Viator partnership<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How the B\u00f3kun &amp; Viator Partnership Works\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned, Viator operates an online marketplace where tour operators and other travel businesses can promote their experiences. Viator is one of the most popular online tour and activity platforms \u2014\u00a0alongside GetYourGuide, Expedia, Trip.com, Booking.com, and Google Things to do.\u00a0\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you haven\u2019t joined Viator\u2019s platform yet, you can <\/span><\/i><a href=\"https:\/\/www.bokun.io\/how-to-sell-tours-on-viator\"><i><span style=\"font-weight: 400;\">learn how to sell tours on Viator here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00f3kun complements Viator by consolidating reservations from all online sales channels into a central booking calendar, automatically updating availability across connected channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00f3kun aggregates bookings from Viator, OTAs, your website, and partners, allowing you to view all reservations and manage availability from one place \u2014\u00a0helping you stay organised as you scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Linking B\u00f3kun and Viator is simple, and setup takes less than 5 minutes. Here\u2019s how to do it:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open B\u00f3kun\u2019s<\/span><b> \u201cSales tools\u201d<\/b><span style=\"font-weight: 400;\"> tab to view OTA options.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>\u201cViator\u201d <\/b><span style=\"font-weight: 400;\">from the list.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your Viator account.<\/span><\/li>\n<\/ul>\n<h6 style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6937\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/discover-partners-gif.gif\" alt=\"B\u00f3kun Discover Partners GIF\" width=\"1904\" height=\"962\" \/><\/span><span style=\"font-weight: 400;\">[source: bokun-online-travel-agencies]<\/span><\/h6>\n<p><i><span style=\"font-weight: 400;\">Voila!<\/span><\/i><span style=\"font-weight: 400;\"> The platforms are automatically synced.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of the B\u00f3kun &amp; Viator Partnership\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our partnership unlocks several benefits \u2014\u00a0 here are a couple of examples:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00f3kun lets you <\/span><b>manage Viator bookings, along with bookings from other sales channels,<\/b><span style=\"font-weight: 400;\"> and automatically updates your availability as shown on Viator.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We <\/span><b>waive B\u00f3kun booking fees on Viator reservations<\/b><span style=\"font-weight: 400;\">, allowing you to manage these bookings in our system without any extra costs.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, our partnership:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Earns you <\/span><b>free submission checks<\/b><span style=\"font-weight: 400;\"> to reduce operational costs as you expand your product line and test new experiences. The number of free checks varies depending on your B\u00f3kun package (12, 24, or 48 checks per year).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enables <\/span><b>Viator users to import products directly into B\u00f3kun,<\/b><span style=\"font-weight: 400;\"> bypassing setup in our platform. Viator products are automatically displayed on your website, allowing you to receive direct bookings.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">You can also link B\u00f3kun and Tripadvisor to feed traveller reviews to your website listings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Linking your Viator account with booking management software like B\u00f3kun puts you one step closer to receiving <\/span><a href=\"https:\/\/help.supplier.viator.com\/en\/articles\/256\"><b>Viator\u2019s Badge of Excellence<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/help.supplier.viator.com\/en\/articles\/265-earning-a-badge-of-excellence-on-viator\"><span style=\"font-weight: 400;\">This badge <\/span><\/a><span style=\"font-weight: 400;\">is added to product listings where the product has met certain high quality standards, and are optimised for the best performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To earn Viator\u2019s Badge of Excellence on a product listing, your listing must:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a minimum of six high-quality photos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have acquired at least 15 reviews\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain an average 4.5-star rating from traveller reviews\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accept mobile tickets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a standard cancellation policy\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a supplier-driven cancellation rate of below 2% \u2014\u00a0<\/span><i><span style=\"font-weight: 400;\">automatic availability management helps keep calendars updated, preventing overbookings and cancellations<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer instantly confirmable listings \u2014 <\/span><i><span style=\"font-weight: 400;\">also made possible by linking a booking system<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Getting Started with B\u00f3kun &amp; Viator\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Enrolling with Viator is free and easy; <\/span><a href=\"https:\/\/supplier.viator.com\/sign-up-info\/tour-guides\/\"><b>you can do so here<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have multiple options to get started with B\u00f3kun \u2014 we offer both:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/\"><b>Tour operator software<\/b><\/a><span style=\"font-weight: 400;\"> with comprehensive features to support all areas of operations. This option is best for teams <\/span><b>upgrading from <\/b><a href=\"https:\/\/www.bokun.io\/creating-a-booking-system-in-excel\"><b>manual processes and spreadsheets<\/b><\/a><span style=\"font-weight: 400;\"> that don\u2019t already have a restech system or are switching from another system. We provide <\/span><a href=\"https:\/\/www.bokun.io\/pricing\"><span style=\"font-weight: 400;\">numerous packages<\/span><\/a><span style=\"font-weight: 400;\"> to support teams at different growth stages or with specialised requirements.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/sell\/channel-manager\"><b>Channel manager<\/b><\/a><span style=\"font-weight: 400;\"> with the <\/span><a href=\"https:\/\/www.bokun.io\/grow\/marketplace\"><span style=\"font-weight: 400;\">B\u00f3kun Marketplace<\/span><\/a><span style=\"font-weight: 400;\">, so you can grow your distribution network and leverage B\u00f3kun\u2019s availability management tools. We\u2019ve developed this solution for teams that <\/span><b>already have an existing booking system<\/b><span style=\"font-weight: 400;\"> and need solutions to sell on OTAs, aggregate bookings, and keep availability up-to-date.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">B\u00f3kun tour operator software\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We offer a <\/span><a href=\"https:\/\/www.bokun.io\/\"><b>14-day free trial of B\u00f3kun<\/b><\/a><span style=\"font-weight: 400;\">, so tour operators can explore its features and determine whether we\u2019re the right solution for their business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our booking platform includes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online booking engine widgets<\/b><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.bokun.io\/how-to-sell-tours-online\"><span style=\"font-weight: 400;\">sell tours online<\/span><\/a><span style=\"font-weight: 400;\">, receive direct bookings, improve travellers\u2019 booking experiences, and increase conversions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A website builder<\/b><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.bokun.io\/how-to-create-a-booking-website\"><span style=\"font-weight: 400;\">create a branded booking site<\/span><\/a><span style=\"font-weight: 400;\"> with user-friendly templates.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment integrations <\/b><span style=\"font-weight: 400;\">with Apple Pay, Google Pay, PayPal, Stripe, Raypd, Worldpay, Braintree, Klarna, and more \u2014\u00a0enabling online payments at checkout and offering customers various payment options.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A central calendar<\/b><span style=\"font-weight: 400;\"> to view bookings from all channels, add offline bookings, and manage availability on the fly.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced availability management<\/b><span style=\"font-weight: 400;\">, allowing you to create availability rules that auto-populate your calendars.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connections with global OTAs<\/b><span style=\"font-weight: 400;\">, including the major platforms and niche-specific sites.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00f3kun Marketplace, with 27K+ businesses in the travel and tourism industry.<\/b><span style=\"font-weight: 400;\"> Our Marketplace includes <\/span><a href=\"https:\/\/www.bokun.io\/how-to-partner-with-travel-agencies\"><span style=\"font-weight: 400;\">travel agents<\/span><\/a><span style=\"font-weight: 400;\">, destination management companies (DMCs), rental providers, hotel and resort chains, universities, attractions, and other tour and activity operators, helping to <\/span><a href=\"https:\/\/www.bokun.io\/how-to-get-more-tour-reservations\"><span style=\"font-weight: 400;\">expand your reach and earn more bookings<\/span><\/a><span style=\"font-weight: 400;\">. You can connect with resellers, sell others\u2019 services for commissions, or create packages with partners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product management tools <\/b><span style=\"font-weight: 400;\">for designing listings, <\/span><a href=\"https:\/\/www.bokun.io\/how-to-create-tour-packages\"><span style=\"font-weight: 400;\">creating tour packages<\/span><\/a><span style=\"font-weight: 400;\">, offering add-ons, linking Tripadvisor reviews, and dynamic pricing to attract customers and boost revenue.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/tour-operator-software-with-inventory-management\"><b>Resource management<\/b><\/a><span style=\"font-weight: 400;\"> for scheduling staff, allocating equipment for experiences, and optimising resource usage.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/crm-for-tour-operators\"><b>CRM<\/b><\/a><span style=\"font-weight: 400;\"> to store customer information and booking history for quick reference.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated communications<\/b><span style=\"font-weight: 400;\"> for booking confirmations, mobile tickets, reminders, follow-ups, upsells, abandoned cart emails, newsletters, and more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer portals<\/b><span style=\"font-weight: 400;\"> for travellers to view, modify, or cancel reservations independently.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile apps<\/b><span style=\"font-weight: 400;\"> (iOS and Android) with on-the-go access to B\u00f3kun\u2019s booking calendar and ticket scanning tools.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reporting dashboard<\/b><span style=\"font-weight: 400;\"> to track bookings, sales channel performance, revenue, and customer insights.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An <\/b><a href=\"https:\/\/appstore.bokun.io\/\"><b>app store<\/b><\/a><span style=\"font-weight: 400;\"> to supplement and customise B\u00f3kun\u2019s core features.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We offer all of these features and full Marketplace access in our <\/span><b>START<\/b><span style=\"font-weight: 400;\"> package, priced affordably at <\/span><b>$49\/month<\/b><span style=\"font-weight: 400;\"> \u2014 accessible to even <\/span><a href=\"https:\/\/www.bokun.io\/small-tour-operators-software\"><span style=\"font-weight: 400;\">small, one- and two-person teams<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We charge <\/span><a href=\"https:\/\/www.bokun.io\/tour-and-activity-booking-system-pricing\"><b>industry-low booking fees<\/b><\/a><b> at 1.5%<\/b><span style=\"font-weight: 400;\"> for online bookings (from OTAs, partners, and your website). Remember, we <\/span><b>waive B\u00f3kun booking fees on Viator reservations<\/b><span style=\"font-weight: 400;\">.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, we offer two upgraded plans \u2014 <\/span><b>PLUS <\/b><span style=\"font-weight: 400;\">and<\/span><b> PREMIUM<\/b><span style=\"font-weight: 400;\"> \u2014 with advanced tools to support scalability, such as travel agent portals, Zapier API, and sub-vendor management.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also watch a brief tutorial on B\u00f3kun and the Marketplace below:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Un2X9zhSmoM\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=Un2X9zhSmoM<\/span><\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">B\u00f3kun channel manager\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u00f3kun\u2019s <\/span><b>channel manager<\/b><span style=\"font-weight: 400;\"> works as an intermediary between your existing restech system and online sales channels like Viator \u2014 it centralizes and feeds bookings back to your restech system, then updates availability across sites as new reservations roll in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our channel management solution also grants access to the full B\u00f3kun Marketplace, where you can connect and collaborate with partners to expand your distribution network and establish new income streams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about B\u00f3kun\u2019s channel manager by <\/span><a href=\"https:\/\/www.bokun.io\/sell\/channel-manager#contact-form\"><b>requesting a free demo with our team<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also read more about B\u00f3kun solutions in our guides below:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/travel-distribution-channels\"><span style=\"font-weight: 400;\">10+ best distribution channels for tour operators<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/channel-manager-for-tour-operators\"><span style=\"font-weight: 400;\">Best channel management systems for tour operators<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bokun.io\/ota-booking-system\"><span style=\"font-weight: 400;\">Best OTA booking systems for the travel industry<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u00f3kun &amp; Viator Partners (How It Works + Benefits) B\u00f3kun and Viator&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,37,40,38,39],"tags":[279,285,284],"class_list":["post-3476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channel-management","category-grow-your-bookings","category-increase-revenue","category-otas-and-resellers","category-streamline-operations","tag-booking-integration","tag-online-travel-agency","tag-viator-partner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00f3kun &amp; Viator Partners (How It Works + Benefits)<\/title>\n<meta name=\"description\" content=\"Viator is a leading online travel agency (OTA) with 30+ million monthly visitors. 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