You may consider names like HubSpot, Salesforce, or Zoho because they\u2019re industry-leading CRM systems. While these systems are top-rated for a reason, they\u2019re usually far too much for what tour operators require. They include dozens of features, and tour operators end up paying for functionality they don\u2019t need or use.<\/p>\n
Plus, most tour operator software<\/a> (including B\u00f3kun) already includes a CRM, so you don\u2019t have to purchase this software separately and integrate systems.<\/p>\n To help you in your search for the right CRM, we\u2019ve compiled this guide of top-rated tour operator software with built-in CRM systems.<\/strong> We\u2019ll cover each software\u2019s background, notable features, and pricing details so you can easily compare your options.<\/p>\n We\u2019ll kick off with a review of our tour operator software, B\u00f3kun.<\/p>\n As a Tripadvisor company, we partner with both Viator<\/a> and GetYourGuide<\/a> to offer unique benefits for tour operators. We\u2019ve worked with tour operators and experience providers at all growth stages, helping teams establish an online presence and drive new business via digital strategies.<\/p>\n To explore our platform further, keep reading or <\/em>start a 14-day free trial<\/em><\/a>. <\/em><\/p>\n B\u00f3kun boasts a comprehensive feature set to support all areas of tour and experience providers\u2019 operations. Our system lets you:<\/p>\n B\u00f3kun includes native CRM software to manage customer information and automate communications. <\/strong>It saves you countless hours on manual bookkeeping, ensures nothing slips through the cracks, and promotes customer satisfaction.<\/p>\n Moreover, it helps you earn new business by supporting retargeting and email marketing. <\/strong><\/p>\n In the following sections, we\u2019ll demonstrate how our CRM keeps you organised and helps you provide the best customer experience.<\/p>\n Afterwards, we\u2019ll delve into B\u00f3kun\u2019s benefits for tour operators, discuss pricing, and explain how to get started with our system.<\/p>\n B\u00f3kun\u2019s CRM solution automatically captures and stores customer information when travellers make a booking or contact you (e.g., via email inquiries or website forms). It keeps an organised contact list in the central dashboard for easy reference by tour operators.<\/p>\n You can save unlimited contacts within our CRM, which supports you regardless of how large your customer base grows. <\/em><\/p>\n It stores all available customer information, including names and email addresses, and maintains a history of the tours or experiences they book.<\/p>\n Not only can tour operators easily browse their contact list, but they can also learn more about each contact and the travel experiences that interest them. Furthermore, they can select previous bookings to view the details.<\/p>\n Are contacts booking for just themselves, or do they have family members they\u2019re bringing along? Do they purchase add-ons? Have contacts requested any special accommodations that could be relevant to improving your product line? <\/em><\/p>\n Our CRM simplifies and improves contact management so tour operators can focus on more valuable tasks \u2014 like providing a five-star experience when customers arrive, developing social media pages, or creating marketing campaigns to support lead generation.<\/p>\n It also provides the resources to perform customer research and use those insights to make data-driven growth decisions.<\/p>\n To complement our CRM tool, B\u00f3kun includes automated communications that send emails automatically, freeing office managers from handling them manually.<\/p>\n We provide a gallery of email templates that you can design and schedule to send at specific times or after particular actions.<\/p>\n You can create branded booking confirmations, design tickets, and craft memorable pre-trip reminders or follow-ups to personalise customer interactions.<\/p>\n We also offer templates for abandoned cart emails to boost booking conversions. You can entice travellers to book by adding discounts or offering other perks (like a free add-on) and program B\u00f3kun to send these when customers abandon their bookings.<\/p>\n Additionally, you can design templates to streamline and automate other communications and spur customer engagement, like monthly newsletters, promotional emails for new experiences, and more.<\/p>\n Create multiple templates to store successful collateral for future email marketing initiatives.<\/em><\/p>\n The CRM and automated communications tool come with a B\u00f3kun subscription. You can store unlimited contacts and templates without extra fees. Our team can even advise on marketing and business growth strategies as you earn bookings and scale through B\u00f3kun.<\/p>\n Now, let\u2019s discuss some of our other benefits for tour operators so you can learn more about how our platform works.<\/p>\n As a part of the Tripadvisor family, B\u00f3kun partners with Viator and GetYourGuide to help tour operators worldwide scale their businesses.<\/p>\n We offer the lowest fees among competing booking systems<\/strong><\/a> with three paid packages to support scaling teams. Our starter plan is $49\/month.<\/p>\n We only charge 1% to 1.5% booking fees<\/strong> on direct, OTA, and partner bookings (with fees waived on Viator reservations).<\/p>\n Tour operators can add and manage offline or in-person bookings in B\u00f3kun at no additional charge.<\/p>\n Our intuitive and user-friendly software ensures that anyone can learn the system and onboard other guides without formal training.<\/p>\n We also provide an app store<\/a> with various (free and paid) modules to tailor B\u00f3kun to your business processes.<\/p>\n To learn more about our software and key features, start your 14-day free trial<\/strong><\/a>.<\/p>\n No credit card or commitments are required. After the trial ends, you can upgrade to a paid plan or continue with our limited free plan. <\/em><\/p>\n Xola\u2019s online booking software<\/a> is designed for tour operators and attractions, with booking, channel, inventory, and staff management. The system includes a native CRM and automated communications, and Xola provides digital marketing tools to support customer retargeting, increase bookings, and optimise revenue.<\/p>\n Xola\u2019s key selling point is its booking engine. It\u2019s carefully developed to encourage travellers through the checkout flow and prevent abandoned carts. If travellers drop off, you can automate abandoned cart emails to be sent.<\/p>\n One downside is that Xola does not offer a marketplace for connecting with other businesses in the tourism industry and creating partnerships. The platform lets you sell through OTAs, but the marketplace is not as expansive as competitors (like B\u00f3kun).<\/p>\n Xola entices customers by not charging subscription or booking fees. Instead, they refer to their fee as a \u201cpartner fee,\u201d which still functions like a booking fee \u2014 customers pay 1.9% + 30\u00a2* <\/strong>for online bookings. While Xola touts an advanced booking engine, this extra fee can deter customers from completing checkout.<\/p>\n *Rates vary outside of the United States.<\/em><\/p>\n Xola\u2019s site does not share complete pricing details; they recommend contacting their team to learn more about pricing. <\/em><\/p>\n Read more: <\/strong>Best Xola alternatives comparison guide<\/a><\/p>\n Peek Pro<\/a> is another tour operator software with additional marketing tools to support business growth. It\u2019s one of the most comprehensive options in the market, including CRM and automated communications, booking management features, OTA connections, a robust marketplace, convenient automation tools, and even a feature to apply for business loans (Peek Capital).<\/p>\n For this reason, we typically recommend them for larger teams. <\/em><\/p>\n The risk with Peek Pro is variable (often high) booking fees. Peek Pro fees can be as high as 6% \u2014 depending on the terms of your contract \u2014 so if you sell pricier experiences, these fees add up quickly. However, Peek Pro lets you choose between covering the fee or passing it to the customer.<\/p>\n Peek Pro does not share pricing online; you must contact their team for a custom quote. Reviews suggest<\/a> they charge a one-time set-up fee ($199)<\/strong> and variable booking fees (up to 6%). <\/strong><\/p>\n Read more: <\/strong>Best Peek Pro alternatives comparison guide<\/a><\/p>\n TripWorks tour operator software<\/a> also includes a suite of marketing tools, but its features are arguably more advanced than those of Peek Pro or Xola above in that it lets tour operators plan marketing campaigns and manage online advertising.<\/p>\n TripWorks features (and pricing) are best for larger or rapidly growing teams that can benefit from these added features. TripWorks also frequently works with global teams. <\/em><\/p>\n TripWorks does not disclose pricing details online<\/strong>. The site shows they offer two packages:<\/p>\n You can join TripWorks\u2019 platform for free \u2014 explore the features, build tour listings and set availability, connect with OTAs, and browse the reseller network. You choose a package and begin paying for a subscription once you\u2019re ready to start accepting bookings.<\/p>\n Note:<\/strong> TripWorks requires you to process at least $5K in credit card transactions each month (or $30K over six months), or they charge a $49\/month \u201cinactivity fee.\u201d This is also why TripWorks is better for larger teams that can clear this minimum each month.<\/p>\n Read more:<\/strong> 10 free & paid strategies to market your tour company<\/a><\/p>\n Next on our list is FareHarbor<\/a>: they\u2019re a popular tour operator software brand because they partner with Booking.com<\/a> and offer website-building services for small businesses<\/a>.<\/p>\n Their platform\u2019s features support all areas of operations, and of course, it includes a CRM with auto communications to send booking confirmations, retargeting emails, and other marketing emails.<\/p>\n However, FareHarbor\u2019s booking fees are comparable to Peek Pro above \u2014 they charge variable fees (up to 6%) and pass fees to the customer. High fees and extra costs at checkout can negatively impact conversions and cost you bookings. Consider your tour pricing to determine if FareHarbor could be a suitable option. <\/em><\/p>\n FareHarbor does not charge subscription fees; they charge travellers a variable fee (up to 6%) when booking with you online.<\/p>\n Read more: <\/strong>Best FareHarbor alternatives comparison guide<\/a><\/p>\n Rezdy<\/a> is a global brand that offers tour operator software and packages to support teams of all sizes. It\u2019s also a popular name because it recently merged with Checkfront<\/a> and Regiondo<\/a> to reach new customers and grow its brand.<\/p>\n The platform includes a vast feature set to manage bookings and support operations, and features are user-friendly, so there is a minimal learning curve. It also offers a CRM and automated communications (that work like B\u00f3kun or competitors above).<\/p>\n The primary deterrent with Rezdy is pricing. They split features across packages, subscription fees are higher than most competitors, and booking fees vary between 1.75% and 2%, depending on the package.<\/p>\n For example, they offer the CRM in the entry-level package, but you need the Advanced package to access the automated communications feature. <\/em><\/p>\n Rezdy offers three packages, and all packages come with guided onboarding and ongoing support. Rezdy charges 3% booking fees<\/strong> in all plans.<\/p>\n Pricing is as follows:<\/p>\n Read more: <\/strong>Best Rezdy alternatives comparison guide<\/a><\/p>\n Beyonk<\/a> and BookingHound<\/a> are sister software brands that offer solutions to manage bookings and high-volume ticket sales. They commonly work with UK-based tour operators, attractions, and event management services.<\/p>\n Beyonk and BookingHound’s pricing appeals to businesses of all sizes. The main hangup is moderate booking fees (4%). Tour operators can choose to cover these or pass them on to travellers. While these fees aren\u2019t as high as others on our list, they can still impact earnings.<\/p>\n Also available in Beyonk:<\/strong><\/p>\n Only available in BookingHound:<\/strong><\/p>\n Beyonk also offers custom enterprise packages.<\/p>\n Read more:<\/b> Best Beyonk & BookingHound alternatives comparison guide<\/a><\/p>\n The last option on our list, Resmark Systems<\/a>, is ideal for smaller teams or seasonal businesses due to its convenient pricing and user-friendly platform.<\/p>\n This software contains all the essentials for selling tours online<\/a> and managing bookings, including a CRM and automated communications. It also includes a digital waiver solution, offering 50 free waivers each month, making it appealing to adventure or excursion-based tour providers<\/a>.<\/p>\n However, it lacks a reseller marketplace for teams building distribution networks through partnerships.<\/p>\n As a result, many tour operators may \u201coutgrow\u201d this system and seek a more comprehensive solution, making it better suited for smaller teams just starting to explore OTAs and <\/em>travel distribution channels<\/em><\/a>. <\/em><\/p>\n Resmark offers two packages and custom enterprise plans. Both packages include all core features listed above \u2014 including the CRM and automated communications \u2014 and the digital waiver solution (up to 50 free waivers per month).<\/p>\n The difference in Resmark\u2019s two packages is in their pricing models:<\/p>\n Explore B\u00f3kun\u2019s tour operator software and CRM system by <\/em>starting a 14-day free trial<\/em><\/a>! <\/em><\/p>\n Related reads:<\/strong><\/p>\n Tour operators need a customer relationship management (CRM) software to: Centralise customer…<\/p>\n","protected":false},"author":2,"featured_media":3269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,37],"tags":[75,266,267,341,86],"class_list":["post-3266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channel-management","category-grow-your-bookings","tag-crm","tag-crm-for-tour-operators","tag-customer-relationship-management","tag-no-extranet","tag-tour-operators"],"acf":[],"yoast_head":"\n\n
1. B\u00f3kun<\/h2>\n
All-in-one tour operator software to manage bookings, sales channels, products, staff & customers<\/h3>\n
![\"B\u00f3kun](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/bokun-homepage.png\")
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B\u00f3kun CRM for tour operators<\/h3>\n
![\"Operations:](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/10\/operations-customers-and-contacts.png\")
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<\/p>\n![\"Operations:](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/10\/operations-settings-auto-messages.png\")
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B\u00f3kun pricing<\/h3>\n
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2. Xola<\/h2>\n
![\"Xola](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/xola-homepage.png\")
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3. Peek Pro<\/h2>\n
![\"Peek](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/peek-pro-homepage-2026.png\")
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4. TripWorks<\/h2>\n
![\"Tripworks](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/tripworks-homepage.png\")
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5. FareHarbor<\/h2>\n
![\"FareHarbor](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/fareharbor-homepage.png\")
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6. Rezdy<\/h2>\n
![\"Rezdy](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/rezdy-homepage-2026.png\")
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7. Beyonk & BookingHound<\/h2>\n
![\"Beyonk](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/beyonk-homepage-2026.png\")
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8. Resmark Systems<\/h2>\n
![\"Resmark](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/resmark-systems-homepage.png\")
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