{"id":11325,"date":"2026-06-16T15:10:37","date_gmt":"2026-06-16T15:10:37","guid":{"rendered":"https:\/\/www.bokun.io\/?p=11325"},"modified":"2026-06-16T15:11:45","modified_gmt":"2026-06-16T15:11:45","slug":"get-ready-for-peak-season-with-viator","status":"publish","type":"post","link":"https:\/\/www.bokun.io\/it\/get-ready-for-peak-season-with-viator","title":{"rendered":"Get ready for peak season with Viator"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Peak season is here. And the way travellers find and book your experiences has changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recently ran a webinar with our friends at Viator on traveller behaviour heading into the busy months. The big takeaway? <\/span><b>Peak season rewards operators who are easy to discover, easy to compare and easy to book.<\/b><span style=\"font-weight: 400;\"> Everything below ladders up to one of those three ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what we learned, and what you can do about it before the rush.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Who&#8217;s booking experiences right now<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The experience traveller is a valuable audience. The average age is 43, the split between men and women is even, and average household income sits around $125k. They travel one to six times a year, they enjoy the planning process, and they want to pack their schedule and experience everything a destination has to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They&#8217;re not looking to do just one thing. They&#8217;re trying to make the most of a trip and fit in multiple experiences. That&#8217;s good news for you \u2013 but only if you show up when they&#8217;re looking.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Discovery is everywhere. Booking happens on OTAs.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Travellers discover experiences in more places than ever. Social media drives around 80% of discovery and Google around 40%. But when it&#8217;s time to decide, OTAs dominate: 80% of travellers use them in the 45 days before booking, and OTAs make up roughly half of the 277 pages a traveller visits while researching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few more shifts worth knowing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly 3 in 5 travellers start planning without a fixed destination, or weigh up several options.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">61% research tours within a week of taking them. 1 in 3 book once they&#8217;re already in the destination.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews, photos, prices and policies are all a click away, so travellers compare more options than ever.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The lesson is simple. Visibility and distribution matter more during peak season, not less. The more channels you&#8217;re on, and the easier you are to find, the more of that demand you capture.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The four signals that drive a booking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you remember one thing, remember this: most travellers aren&#8217;t starting with a deep understanding of your business. They&#8217;re scanning for signals that help them decide fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Four signals do the heavy lifting: <\/span><b>reviews, photos, descriptions and price.<\/b><span style=\"font-weight: 400;\"> On a product page, the eye tends to move photo \u2192 title \u2192 price \u2192 rating. Operators who communicate those signals clearly and consistently are the ones who win the click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here&#8217;s how to sharpen each one before peak season.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Spark excitement<\/span><\/h3>\n<p><b>Photos.<\/b><span style=\"font-weight: 400;\"> These are some of the most important elements of your listing, and they&#8217;re consistently named as a key factor in how travellers decide. Use at least six. Highlight your main attractions and points of interest. Show real travellers enjoying the experience so bookers can picture themselves there. Keep it authentic, and make sure the photos honestly reflect what people will get. Got video footage? Submit it \u2013 more and more product pages now feature video.<\/span><\/p>\n<p><b>Titles.<\/b><span style=\"font-weight: 400;\"> Your title is one of the first things a traveller sees, and it pulls more weight than you&#8217;d think. Keep it clear and concise, but don&#8217;t strip it bare. Lead with the attraction or destination keyword, then the tour type: &#8220;Paris small-group walking tour&#8221; beats &#8220;Small group walking tour of Paris&#8221; because it ranks better and reads faster. Work in standout features like meals, transport or entry passes. Worth knowing: when titles were shortened in testing, booking conversion dropped. Travellers use that detail to decide.<\/span><\/p>\n<p><b>Descriptions.<\/b><span style=\"font-weight: 400;\"> This is where you tell your story, so keep it short and punchy. Fewer paragraphs, easy-to-digest content, most important information first. A clear, structured description helps travellers understand your experience quickly, and quick understanding leads to bookings.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Provide reassurance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Travellers have plenty of options, so clarity wins. List exactly what&#8217;s included and what&#8217;s not \u2013 no surprises, and flag any extra in-destination costs. Simplify the logistics: timing, transport, what to expect. Make the meeting point crystal clear so nobody&#8217;s guessing where to go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing builds trust too. Keep it accurate and up to date, assign a price for every age group, and price your tour options logically and consistently. Clear pricing means confident travellers who are ready to book.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offer flexibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Flexibility is where you turn last-minute browsers into bookings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open up your availability well in advance. Aim for open-ended availability with no end date, or at least 365 days out. Advance bookings improve your search ranking, which compounds throughout the season. Use tour options to offer different times and versions of the same experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With more travellers booking close to departure, keep bookings open until at least four hours before you go. And offer cancellations up to 24 hours before \u2014 peace of mind is a powerful trust-builder. The easier you make it to say yes, the more spontaneous bookings you&#8217;ll capture.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The recipe, in one line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Spark excitement with strong content. Provide reassurance with clear information. Offer flexibility with smart availability and booking policies. These are the traits we see again and again among the listings that perform.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Let&#8217;s get you ready<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u00f3kun keeps your availability synced in real time across every channel, so the flexibility above is hands-off, not hard work. As a Tripadvisor company, <a href=\"https:\/\/www.bokun.io\/viator\">we&#8217;re connected directly to Viator<\/a> \u2013 import your products in a click and pay 0% fees on Viator bookings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;d like a hand getting peak-season ready, our team can run a product optimisation review or a connectivity check-in. Get in touch and let&#8217;s make this your best season yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You bring the wow. We bring the how.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peak season is here. And the way travellers find and book your&#8230;<\/p>\n","protected":false},"author":27,"featured_media":11326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get ready for peak season with Viator - B\u00f3kun<\/title>\n<meta name=\"description\" content=\"We recently ran a webinar with our friends at Viator on traveller behaviour heading into the busy months. The big takeaway? 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