If you\u2019re considering Ventrata for your operations, you should fully understand the costs of what you\u2019re signing up for. That\u2019s why we put together this Ventrata pricing breakdown so you can get the full lay of the land.<\/p>\n
Our guide covers:<\/p>\n
- \n
- Ventrata pricing breakdown<\/a><\/li>\n
- Ventrata product overview: features & reviews<\/a><\/li>\n
- Ventrata vs. B\u00f3kun<\/a><\/li>\n<\/ul>\n
Ventrata Pricing Breakdown<\/h2>\n
Ventrata structures its pricing around three tiers (based on your annual revenue), and all plans include access to its complete feature set. The key differentiator between plans is the level of support provided and the transaction fees charged on each booking.<\/p>\n
You can use the revenue slider on Ventrata’s pricing page<\/a> to see their recommended plan for your business size. Here’s how their pricing works:<\/p>\n
Standard Plan: $575\/month + 2% transaction fee<\/strong><\/p>\n
- \n
- Designed for businesses earning $1 million to $2 million annually<\/li>\n
- Includes group training sessions<\/li>\n
- Full access to all Ventrata features<\/li>\n
- Standard customer support<\/li>\n<\/ul>\n
Premium Plan: $2,300\/month + 1% transaction fee<\/strong><\/p>\n
- \n
- For businesses earning $2.5 million to $8 million annually<\/li>\n
- Includes group training sessions<\/li>\n
- Enhanced support level<\/li>\n
- Same feature access as other plans<\/li>\n<\/ul>\n
Elite Plan: $5,750\/month + 0.5% transaction fee<\/strong><\/p>\n
- \n
- For enterprises earning $8.5+ million annually<\/li>\n
- Notably, this plan does NOT include group training sessions (despite being the highest-priced tier)<\/li>\n
- Premium support<\/li>\n
- Full feature access<\/li>\n<\/ul>\n
Understanding Ventrata\u2019s transaction fees <\/strong><\/p>\n
Ventrata’s transaction fees are paid directly to the company and processed through Ventrata Payments, which is powered by Adyen. For European businesses, Ventrata also integrates with Viva as an alternative payment processor.<\/p>\n
These transaction fees apply to all bookings processed through the platform \u2014 even offline and in-person bookings \u2014 making them a significant ongoing cost consideration.<\/p>\n
For a business processing $2 million in annual bookings on the Standard plan, transaction fees alone would total $40,000 per year, on top of the $6,900 annual subscription. Yikes! <\/em><\/p>\n
Ventrata Product Overview<\/h2>\n
![\"Ventrata](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/10\/ventrata-homepage.png\")
<\/p>\nVentrata<\/a> is a major industry player, with 10 years of experience and a strong reputation among larger tourism businesses. It\u2019s particularly popular with hop-on hop-off operators managing multiple routes and departure points, major attractions processing thousands of daily visitors, and cultural venues handling timed-entry ticketing with strict capacity controls.<\/p>\n
The platform is built around providing \u00abinnovative ticketing solutions\u201d and emphasises its ability to handle high-volume operations while maintaining flexibility for various business models.<\/p>\n
Its toolkit powers all areas of business \u2014 selling online, managing bookings, scheduling staff, streamlining customer check-ins, and reporting on business performance \u2014 so you can oversee all day-to-day workflows in one system. Users especially appreciate Ventrata for its<\/p>\n
robust point-of-sale systems and customer-facing technology, including:<\/p>\n
- \n
- Handheld POS terminals with all-day battery life, integrated card processing, and ticket printing capabilities<\/li>\n
- Desktop POS systems featuring thermal printers and cash register compatibility for traditional point-of-sale operations<\/li>\n
- Self-service kiosks so customers can purchase tickets upon arrival, designed to reduce wait times and improve customer experiences<\/li>\n
- Comprehensive fraud detection and ticket validation systems to ensure all tickets are genuine<\/li>\n
- Extensive API connectivity to expand your distribution network and integrate with your tech stack<\/li>\n<\/ul>\n
Users also like Ventrata for its tools to grow your customer base \u2014 the platform connects with 120+ resellers, so you can work with other travel industry businesses and sell experiences through major OTAs like Viator, GetYourGuide, Civitatis, Expedia, Google Things to do, and more. Not only can you manage your existing foot traffic, but you can also reach new customers from all around the world to drive ticket sales and scale your business even further.<\/p>\n
All in all, Ventrata\u2019s ticketing platform generally gets pretty good reviews. While it doesn\u2019t have many reviews (only 18 that we can see on Capterra and 1 on G2), it\u2019s rated an impressive 4.8 stars<\/strong>.<\/p>\n
However, as noted above, pricing is steep. Ventrata works exclusively with enterprises, and even enterprise buyers may find this system overpriced, as many other tour operator software brands \u2014 like B\u00f3kun \u2014 offer the same features at a fraction of the cost. (We’ll break this down later.)<\/em><\/p>\n
Notable Ventrata Features<\/h3>\n
- \n
- One-click website builder<\/li>\n
- Online booking widgets (Web Checkout)<\/li>\n
- Channel management & OTA connections<\/li>\n
- Ticket POS<\/li>\n
- Retail POS<\/li>\n
- Self-service kiosks<\/li>\n
- Payment processing via Adyen & Viva<\/li>\n
- Inventory management<\/li>\n
- Capacity management<\/li>\n
- Regulation compliance<\/li>\n
- Fraud detection<\/li>\n
- Integrated digital waivers<\/li>\n
- Back-office sales tools<\/li>\n
- Automated invoicing<\/li>\n
- Multilingual support (English, French, German, Italian, Spanish, Czech)<\/li>\n
- Options to sell gift cards<\/li>\n
- Real-time reporting dashboard with custom reporting<\/li>\n
- Mobile app (for Android)<\/li>\n<\/ul>\n
Reviews of Ventrata<\/h3>\n
Positive reviews of Ventrata say:<\/p>\n
- \n
- The platform and features are pretty intuitive and user-friendly, with a clean and easy-to-navigate interface.<\/li>\n
- The customer support team is responsive and hands-on, with dedicated success managers who provide personalised guidance and are quick to jump on issues.<\/li>\n
- The API connectivity is a standout, allowing operators to seamlessly connect with OTAs and resellers while managing everything from a single dashboard.<\/li>\n<\/ul>\n
\u00abWhat I liked most about Ventrata is how it centralises all our sales \u2014 online, on-site, and through resellers \u2014 into one platform. It saves time and gives us clear visibility of our performance.\u00bb<\/em><\/p>\n
- \n
- The platform handles high-volume operations without breaking a sweat; it remains stable even during peak periods, with thousands of daily bookings.<\/li>\n
- Ventrata’s team is actively developing and improving the product, delivering regular updates and displaying a willingness to listen to feedback.<\/li>\n<\/ul>\n
\u00abWe have not regretted switching to Ventrata for a moment. It’s been a reliable, future-forward platform backed by a team that genuinely listens and innovates. Each month, we discover new features within the system that continue to elevate our operations.\u00bb<\/em><\/p>\n
- \n
- The reporting tools are super helpful. Ventrata provides a lot of out-of-the-box reports, including live visitor tracking and custom reporting tools. Operators get a lot of visibility into how their business is performing.<\/li>\n<\/ul>\n
However, some negative reviews of Ventrata note:<\/strong><\/p>\n
- \n
- There’s a steep learning curve during onboarding \u2014 the platform has so much functionality that it can feel overwhelming at first, and it takes time to fully understand how everything works together.<\/li>\n<\/ul>\n
\u00abThe initial onboarding was a bit overwhelming due to the number of features. It took time to understand how everything worked together.\u00bb<\/em><\/p>\n
- \n
- Limited third-party integrations beyond their core partners, with some reports that the platform doesn’t connect with all the tools in a team\u2019s existing tech stack.<\/li>\n<\/ul>\n
- \n
- The support process can be confusing \u2014 users report being bounced between live chat and the ticketing system, unsure of which channel to use for different types of issues.<\/li>\n<\/ul>\n
\u00abThe customer support\/live chat option vs. submitting a ticket for an issue\/bug is still confusing. I’ll often start a conversation with a chat agent who asks me to submit a ticket, and sometimes when I submit a ticket, I’ll be asked to reach out to the chat agents.\u00bb<\/em><\/p>\n
- \n
- Feature requests can take a long time to be addressed, which can be frustrating when you have custom needs that aren’t met out of the box.<\/li>\n<\/ul>\n
- \n
- The website builder lacks SEO basics like proper header tags, and the email templates are pretty limited.<\/li>\n<\/ul>\n
- \n
- The pricing is expensive, especially when you factor in the transaction fees that apply to every single booking.<\/strong><\/li>\n<\/ul>\n
You can find more reviews of Ventrata\u2019s booking system in the links below:<\/strong><\/p>\n
- \n
- Capterra: Ventrata Pricing, Alternatives & More<\/a><\/li>\n
- G2: Ventrata Reviews<\/a><\/li>\n<\/ul>\n
Read more: <\/strong>Best alternatives to Ventrata: comparison guide<\/a><\/p>\n
Ventrata vs. B\u00f3kun<\/h2>\n
Ventrata is a strong platform for enterprises that need robust POS hardware, in-person ticketing, and the ability to handle thousands of daily visitors. But for the vast majority of tour and activity operators, it’s out of reach, overkill, and most of all, overpriced.<\/p>\n
B\u00f3kun offers the same all-in-one functionality at a far more attainable price point, with a few key advantages that Ventrata can’t match:<\/p>\n
- \n
- We work with businesses of all sizes. <\/strong>Ventrata requires at least $1 million in annual revenue just to get in the door. B\u00f3kun welcomes operators at every growth stage \u2014 from solo guides just getting started to large enterprises managing complex, multi-location operations. And we\u2019re affordable for all businesses. Our START plan includes all B\u00f3kun features outlined below for only $49\/month with 1.5% online booking fees (offline and in-person bookings are always free!).<\/li>\n<\/ul>\n
- \n
- We offer unrivalled growth drivers.<\/strong> We\u2019re a Tripadvisor brand and the #1 restech partner across major OTAs. B\u00f3kun connects with 70+ global OTAs and offers exclusive partnerships that Ventrata simply doesn’t have \u2014 including a Preferred Partnership with Viator<\/a> (with 0% B\u00f3kun booking fees on Viator reservations) and premium integrations with GetYourGuide<\/a>, Google Things to do<\/a>, and Airbnb Experiences<\/a>. We also offer the largest<\/em> in-built reseller Marketplace<\/a> in the industry \u2014 with thousands of travel partners \u2014 and affiliate support<\/a> so you can expand partnerships beyond our Marketplace.<\/li>\n<\/ul>\n
- \n
- We give you more flexibility with payments.<\/strong> While Ventrata locks you into Adyen or Viva, B\u00f3kun integrates with over a dozen payment processors<\/a> \u2014 Stripe, PayPal, Apple Pay, Google Pay, Worldpay, Braintree, Klarna, and more \u2014 so you choose what works best for your business and offer options for customers worldwide.<\/li>\n<\/ul>\n
Here\u2019s what you get with B\u00f3kun:<\/p>\n
Booking management tools<\/strong><\/p>\n
- \n
- Online booking widgets<\/a> (compatible with all website builders) optimised to simplify the booking process and prevent abandoned carts<\/li>\n
- One-click website builder<\/a> with professional templates<\/a><\/li>\n
- Booking management with a central calendar & real-time availability updates<\/li>\n<\/ul>\n
Growth drivers <\/strong><\/p>\n
- \n
- Channel management<\/a> & 70+ OTA connections<\/li>\n
- The B\u00f3kun Marketplace with thousands of international travel partners<\/li>\n
- Partner & contract management tools<\/li>\n
- Referral Tracking to partner with affiliates<\/li>\n<\/ul>\n
Product & resource management <\/strong><\/p>\n
- \n
- Product management with intuitive listing builders, dynamic pricing, upselling tools like add-ons, features to create combo packages, & Tripadvisor sync to feed reviews between platforms<\/li>\n
- Resource management<\/a> with real-time tracking & a variety of allocation rules to optimise utilisation<\/li>\n<\/ul>\n
Customer management tools<\/strong><\/p>\n
- \n
- Customer self-service portals<\/li>\n
- Check-in tools like mobile tickets & ticket scanning to streamline arrivals<\/li>\n<\/ul>\n
Tools to automate back-office processes<\/strong><\/p>\n
- \n
- Native CRM<\/a> to capture customer information, build an organised database, & fuel retargeting campaigns<\/li>\n
- Automated communications with a gallery of email templates (for sending booking confirmations, mobile tickets, follow-ups, abandoned cart emails, & more)<\/li>\n
- Business intelligence reporting to measure bookings and revenue over various categories<\/li>\n
- Integrations with over a dozen online payment processing tools (Stripe, Apple Pay, Google Pay, PayPal, Worldpay, Braintree, Klarna, etc.)<\/li>\n
- Mobile apps for iOS & Android<\/li>\n
- The B\u00f3kun App Store<\/a>, where you can add extra modules \u2014 digital waiver solutions, tip management tools, advanced reporting, SMS messaging, and more \u2014 to support our core features<\/li>\n<\/ul>\n
Our comprehensive toolkit offers the same competitive advantages (if not more) than Ventrata, while costing significantly less \u2014 at every tier. As you’ll see in our cost analysis below, B\u00f3kun saves operators between $11,000 and $18,000+ annually compared to Ventrata, depending on business size.<\/p>\n
B\u00f3kun Pricing Breakdown<\/h3>\n
Here\u2019s how our pricing compares to Ventrata:<\/p>\n
\n
- Native CRM<\/a> to capture customer information, build an organised database, & fuel retargeting campaigns<\/li>\n
- One-click website builder<\/a> with professional templates<\/a><\/li>\n
- Online booking widgets<\/a> (compatible with all website builders) optimised to simplify the booking process and prevent abandoned carts<\/li>\n
- We give you more flexibility with payments.<\/strong> While Ventrata locks you into Adyen or Viva, B\u00f3kun integrates with over a dozen payment processors<\/a> \u2014 Stripe, PayPal, Apple Pay, Google Pay, Worldpay, Braintree, Klarna, and more \u2014 so you choose what works best for your business and offer options for customers worldwide.<\/li>\n<\/ul>\n
- We offer unrivalled growth drivers.<\/strong> We\u2019re a Tripadvisor brand and the #1 restech partner across major OTAs. B\u00f3kun connects with 70+ global OTAs and offers exclusive partnerships that Ventrata simply doesn’t have \u2014 including a Preferred Partnership with Viator<\/a> (with 0% B\u00f3kun booking fees on Viator reservations) and premium integrations with GetYourGuide<\/a>, Google Things to do<\/a>, and Airbnb Experiences<\/a>. We also offer the largest<\/em> in-built reseller Marketplace<\/a> in the industry \u2014 with thousands of travel partners \u2014 and affiliate support<\/a> so you can expand partnerships beyond our Marketplace.<\/li>\n<\/ul>\n
- G2: Ventrata Reviews<\/a><\/li>\n<\/ul>\n
- Capterra: Ventrata Pricing, Alternatives & More<\/a><\/li>\n
- The pricing is expensive, especially when you factor in the transaction fees that apply to every single booking.<\/strong><\/li>\n<\/ul>\n
- The website builder lacks SEO basics like proper header tags, and the email templates are pretty limited.<\/li>\n<\/ul>\n
- Feature requests can take a long time to be addressed, which can be frustrating when you have custom needs that aren’t met out of the box.<\/li>\n<\/ul>\n
- The support process can be confusing \u2014 users report being bounced between live chat and the ticketing system, unsure of which channel to use for different types of issues.<\/li>\n<\/ul>\n
- Limited third-party integrations beyond their core partners, with some reports that the platform doesn’t connect with all the tools in a team\u2019s existing tech stack.<\/li>\n<\/ul>\n
- There’s a steep learning curve during onboarding \u2014 the platform has so much functionality that it can feel overwhelming at first, and it takes time to fully understand how everything works together.<\/li>\n<\/ul>\n
- The reporting tools are super helpful. Ventrata provides a lot of out-of-the-box reports, including live visitor tracking and custom reporting tools. Operators get a lot of visibility into how their business is performing.<\/li>\n<\/ul>\n
- Ventrata product overview: features & reviews<\/a><\/li>\n