{"id":604,"date":"2025-07-14T10:00:47","date_gmt":"2025-07-14T10:00:47","guid":{"rendered":"https:\/\/www.bokun.io\/google-things-to-do-everything-tours-activities-operators-need-to-know"},"modified":"2025-07-14T21:43:34","modified_gmt":"2025-07-14T21:43:34","slug":"how-to-get-listed-on-google-things-to-do","status":"publish","type":"post","link":"https:\/\/www.bokun.io\/es\/how-to-get-listed-on-google-things-to-do","title":{"rendered":"Google Things to do: How to Get Listed &#038; Everything to Know"},"content":{"rendered":"<p>Google Things to do (GTTD) is one of the most powerful platforms for tour and activity operators seeking global reach \u2014 and, best of all, <strong>it&#8217;s completely free<\/strong>.<\/p>\n<p>With <a href=\"https:\/\/uberall.com\/en-us\/company\/news\/study-nearly-70-of-americans-use-google-for-travel-searches#:~:text=Safety%20issues%20and%20restrictions%20affected,clicks%20to%20action%20per%20listing.\" target=\"_blank\" rel=\"noopener noreferrer\">nearly 70% of travellers starting their research on Google<\/a>, the platform connects tour operators directly with people actively planning trips. For operators serious about growth, it&#8217;s an opportunity to showcase experiences <strong>precisely when potential customers are searching for them<\/strong>.<\/p>\n<p>In this guide, we cover everything you need to know about getting listed on Google Things to do, including where listings appear, how to enrol, and the key benefits for your travel business.<\/p>\n<h2>Where do Google Things to do listings appear?<\/h2>\n<p>Google Things to do showcases travel experiences at the top of Google search results and integrates directly with Google Maps, the Google Travel app, and Google Business Profiles.<\/p>\n<p>When a user searches \u00abthings to do\u201d across destinations or points of interest (POIs), they&#8217;ll see a carousel of available travel experiences at the very top of results. They can browse categories like Tickets &amp; Tours, Top sights, upcoming events, and popular attractions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4647 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-things-to-do-in-pittsburgh.png\" alt=\"Google SERP for &quot;things to do in pittsburgh&quot;\" width=\"1520\" height=\"1588\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-things-to-do-in-pittsburgh.png 1520w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-things-to-do-in-pittsburgh-287x300.png 287w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-things-to-do-in-pittsburgh-980x1024.png 980w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-things-to-do-in-pittsburgh-768x802.png 768w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-things-to-do-in-pittsburgh-1470x1536.png 1470w\" sizes=\"auto, (max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<p>Each listing displays the experience name, star rating, pricing, and featured image, allowing travellers to quickly compare options that match their interests and budget before starting the booking process.<\/p>\n<p>After selecting an experience, Google will direct travellers to the designated booking page to reserve a time slot and complete checkout.<\/p>\n<div style=\"max-width: 80%; margin: 0 auto 40px auto; font-family: inherit; font-size: inherit;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 1px solid #1A2230; border-radius: 6px;\">\n<tbody>\n<tr>\n<td style=\"padding: 20px; line-height: 1.4; font-family: inherit; font-size: inherit;\"><strong>Note:<\/strong> While the Google Things to do program is free, Google also offers tour and activity providers the option to promote their experiences through <a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/10723637?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>. These appear as \u00abSponsored\u00bb listings in the Tickets &amp; Tours section and may show up more frequently in GTTD results.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>How to enrol &amp; get listed on Google Things to do<\/h2>\n<p>First, make sure your travel experiences <a href=\"https:\/\/support.google.com\/hotelprices\/answer\/10723240?hl=en&amp;ref_topic=10723126\" target=\"_blank\" rel=\"noopener noreferrer\">comply with Google\u2019s product requirements<\/a>. The full list is on Google\u2019s site, but here are the key points:<\/p>\n<ul>\n<li>Products must be tours, activities, or tickets to local attractions for travellers or locals.<\/li>\n<li>Travel experiences must take place at a physical location.<\/li>\n<li>Titles and images must accurately reflect the experience offered.<\/li>\n<li>No promotional language or discounts in titles.<\/li>\n<li>Each product must have a unique image.<\/li>\n<li>Ratings must match your product page and include all customer reviews \u2014 not just the positive ones.<\/li>\n<li><strong>No<\/strong> dangerous products such as weapons, explosives, drugs, or hate-promoting content.<\/li>\n<li><strong>No<\/strong> transit services, movie tickets, one-time events, virtual-only experiences.<\/li>\n<li><strong>No<\/strong> overnight hotel stays, multi-day cruises, restaurant coupons, or political content. <em>Some exceptions apply, like alcohol tastings, archery, and culturally relevant activities involving restricted products.<\/em><\/li>\n<\/ul>\n<p><strong>Then, there are two ways to enrol in Google\u2019s program: <\/strong><\/p>\n<h4>1. Join via an approved connectivity partner (like B\u00f3kun)<\/h4>\n<p>This is the quickest option. In B\u00f3kun, you\u2019ll:<\/p>\n<ul>\n<li>Enable the GTTD toggle.<\/li>\n<li>Specify where you want Google to send users (your website or another landing page).<\/li>\n<li>Choose which booking channel Google should use when customers select your products in Google\u2019s apps and search engine.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2874 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-online-travel-agencies.gif\" alt=\"Online Travel Agencies GIF\" width=\"800\" height=\"382\" \/><\/p>\n<p><em>You can <\/em><a href=\"https:\/\/docs.bokun.io\/docs\/widgets-and-online-sales\/google-things-to-do\/how-to-connect-with-google-things-to-do\" target=\"_blank\" rel=\"noopener noreferrer\"><em>read more detailed steps here<\/em><\/a>.<\/p>\n<h4>2. Apply for a direct integration with Google<\/h4>\n<p>This route requires meeting Google\u2019s <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10723429?hl=en#zippy=%2Cintegrate-directly-or-with-established-connectivity-partners\" target=\"_blank\" rel=\"noopener noreferrer\">development requirements<\/a> and completing an <a href=\"https:\/\/services.google.com\/fb\/forms\/partnerintakeform-thingstodo\/\" target=\"_blank\" rel=\"noopener noreferrer\">online interest form<\/a>.<\/p>\n<p>If your application is approved, you\u2019ll sign a content license agreement with Google. A technical contact will then be assigned to support you through the onboarding process.<\/p>\n<h2>Core benefits of the Google Things to do program<\/h2>\n<ul>\n<li>You can<strong> easily reach global audiences<\/strong> when they\u2019re actively researching travel experiences and looking to book.<\/li>\n<\/ul>\n<ul>\n<li>Your<strong> experiences can appear for broad search terms and highly specific search queries.<\/strong> For example, if you offer walking tours in San Francisco, you might show up for \u201cthings to do in San Francisco,\u201d \u201cSan Francisco walking tours,\u201d or \u201cguided tours of Fisherman\u2019s Wharf.\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4646 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-guided-tours-fisherman-wharf.png\" alt=\"Google SERP for &quot;guided tours of Fisherman's Wharf\" width=\"1464\" height=\"1044\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-guided-tours-fisherman-wharf.png 1464w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-guided-tours-fisherman-wharf-300x214.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-guided-tours-fisherman-wharf-1024x730.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/google-serp-guided-tours-fisherman-wharf-768x548.png 768w\" sizes=\"auto, (max-width: 1464px) 100vw, 1464px\" \/><\/p>\n<ul>\n<li>Being found on Google \u2014 especially at the top of search results \u2014 can <strong>boost your credibility<\/strong>. As a household name used by billions daily, Google lends instant trust. Operators also receive an \u201cOfficial Site\u201d badge, and customer reviews are displayed to showcase your reputation.<\/li>\n<\/ul>\n<ul>\n<li>Google provides <strong>user-friendly tools to manage listings and ticket prices<\/strong> directly from your Google Business Profile.<\/li>\n<\/ul>\n<ul>\n<li>Google also lets you <a href=\"https:\/\/www.bokun.io\/how-to-create-tour-packages\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>create and promote packages<\/strong><\/a>. You can optimise booking links for bundled offerings, allowing packages to appear in multiple relevant search results and increasing upselling opportunities.<\/li>\n<\/ul>\n<ul>\n<li>You can <strong>maintain control over the booking experience<\/strong>, as Google allows you to choose where it directs audiences after users find and select your travel products. Google drives the discovery; you manage everything thereafter.<\/li>\n<\/ul>\n<ul>\n<li>Google simplifies and streamlines travel research to help <strong>improve conversions from interested travellers<\/strong> when they\u2019re ready to book.<\/li>\n<\/ul>\n<ul>\n<li>You can <a href=\"https:\/\/www.bokun.io\/book-tour-button\" target=\"_blank\" rel=\"noopener\"><strong>drive more direct bookings from your website<\/strong><\/a>, saving money on OTA costs (earning more from each booking) and reducing reliance on external sales channels.<\/li>\n<\/ul>\n<ul>\n<li>Driving more travellers to your website also helps you <strong>build out your contact base<\/strong> and collect visitor names and email addresses. Then, you have contact information to create audiences and power retargeting campaigns.<\/li>\n<\/ul>\n<ul>\n<li>Google provides <strong>analytics dashboards to understand how you\u2019re performing<\/strong> in results; how often you\u2019re being found and\/or clicked, the queries you appear for, and so on. It also provides analytics for paid campaigns so you can compare organic vs. paid performance.<\/li>\n<\/ul>\n<ul>\n<li><strong>It\u2019s completely free,<\/strong> unless you opt into the paid ads program. Even if you opt into the ads program, you only pay when someone clicks on your travel experiences ad.<\/li>\n<\/ul>\n<h2>B\u00f3kun &amp; Google Things to do Partnership<\/h2>\n<p>B\u00f3kun was one of <a href=\"https:\/\/www.bokun.io\/google-things-to-do-partners\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s first official launch partners<\/a>, providing direct connectivity to Google\u2019s platform and Things to do program.<\/p>\n<p>Our connectivity partnership lets B\u00f3kun users enrol quickly and easily \u2014 no lengthy applications required. Once connected, you can promote your tours on Google and manage all bookings and customer experiences within B\u00f3kun.<\/p>\n<h3>What we offer<\/h3>\n<p>We provide two solutions for tour operators exploring online growth strategies:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/tour-operator-software\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>All-in-one tour operator software:<\/strong><\/a> A complete toolkit to enable direct website bookings, sell tours via OTAs, partner with travel agencies and other tourism businesses, and seamlessly manage bookings and back-office operations.<\/li>\n<li><a href=\"https:\/\/www.bokun.io\/sell\/channel-manager-for-tours-and-activities\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Channel Manager:<\/strong><\/a> For teams with an existing restech system needing an intermediary to connect with online sales channels (like Google Things to do), centralise bookings, and automate availability updates.<\/li>\n<\/ul>\n<p>B\u00f3kun is optimised with all the features and functionality teams need to operate successfully, plus scalable packages tailored to support your team and growth goals.<\/p>\n<h3>Why use B\u00f3kun\u2019s booking system with Google Things to do<\/h3>\n<p>Many tour operator software providers connect with Google, but most charge hefty booking fees between 3% and 8%. B\u00f3kun remains the most popular platform for operators seeking online growth because we offer the <a href=\"https:\/\/www.bokun.io\/tour-and-activity-booking-system-pricing\" target=\"_blank\" rel=\"noopener noreferrer\">industry\u2019s lowest booking fees<\/a> \u2014 just 1% to 1.5%.<\/p>\n<p><em>For example, a tour operator processing $50,000 in annual bookings would pay $3,000 in fees with a typical 6% platform \u2014 but only $750 with B\u00f3kun, saving $2,250 per year.<\/em><\/p>\n<h3>B\u00f3kun partnerships<\/h3>\n<p>Beyond cost savings, users choose B\u00f3kun for our industry expertise and premium partnerships. As a <a href=\"https:\/\/www.bokun.io\/tripadvisor-supplier\" target=\"_blank\" rel=\"noopener noreferrer\">TripAdvisor brand<\/a> with over 10 years of experience, we support tour and activity operators at every growth stage.<\/p>\n<p>In addition to our Google connectivity partnership, we\u2019re proud to be a <a href=\"https:\/\/operatorresources.viator.com\/viator-connectivity-partners\/\" target=\"_blank\" rel=\"noopener noreferrer\">Viator Preferred Partner<\/a> and a <a href=\"https:\/\/www.getyourguide.press\/blog\/getyourguide-unveils-top-connectivity-partners-for-2025#:~:text=The%202025%20Connectivity%20Partner%20Program,travel%20experiences%20on%20the%20platform.\" target=\"_blank\" rel=\"noopener noreferrer\">GetYourGuide Premium Partner<\/a> \u2014 offering enhanced performance and exclusive perks on these leading platforms.<\/p>\n<p>For example, our <a href=\"https:\/\/www.bokun.io\/viator-partners\" target=\"_blank\" rel=\"noopener noreferrer\">Viator partnership<\/a> lets us waive B\u00f3kun booking fees on Viator reservations and provides complimentary subscription checks (12, 24, or 48 annually). Our <a href=\"https:\/\/www.bokun.io\/getyourguide-partner\" target=\"_blank\" rel=\"noopener noreferrer\">GetYourGuide partnership<\/a> ensures customers receive the latest features and best-in-class API performance.<\/p>\n<p><a href=\"https:\/\/www.bokun.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Start a 14-day free trial<\/em><\/strong><\/a><em> (no credit card required) and discover why customers rate B\u00f3kun 4.7 stars.<\/em><\/p>\n<p><strong>Related reads: <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/how-to-market-a-tour-company\" target=\"_blank\" rel=\"noopener noreferrer\">10 free &amp; paid marketing strategies for tour operators<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/tripadvisor-supplier\" target=\"_blank\" rel=\"noopener noreferrer\">How to add your business to Tripadvisor<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/how-to-sell-tours-on-viator\" target=\"_blank\" rel=\"noopener noreferrer\">How to sell tours on Viator<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/airbnb-experiences-host\" target=\"_blank\" rel=\"noopener noreferrer\">How to host Experiences on Airbnb<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/travel-distribution-channels\" target=\"_blank\" rel=\"noopener noreferrer\">12+ best travel distribution channels<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Things to do (GTTD) is one of the most powerful platforms&#8230;<\/p>\n","protected":false},"author":13,"featured_media":4642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,37,39],"tags":[114,115,169,48,109],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channel-management","category-grow-your-bookings","category-streamline-operations","tag-google-my-business","tag-google-things-to-do","tag-gttd","tag-online-bookings","tag-search-engine-results"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Things to do: How to Get Listed &amp; Everything to Know<\/title>\n<meta name=\"description\" content=\"Our guide explains how to get listed on Google Things to do, how B\u00f3kun\u2019s connectivity partnership works, and what to expect when joining.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bokun.io\/es\/how-to-get-listed-on-google-things-to-do\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Things to do: How to Get Listed &amp; Everything to Know\" \/>\n<meta property=\"og:description\" content=\"Our guide explains how to get listed on Google Things to do, how B\u00f3kun\u2019s connectivity partnership works, and what to expect when joining.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bokun.io\/es\/how-to-get-listed-on-google-things-to-do\" \/>\n<meta property=\"og:site_name\" content=\"B\u00f3kun\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bokun.software\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T10:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T21:43:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/how-to-get-listed-on-google-things-to-do.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The B\u00f3kun Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Things to do: How to Get Listed &amp; 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