{"id":5864,"date":"2025-09-12T15:34:23","date_gmt":"2025-09-12T15:34:23","guid":{"rendered":"https:\/\/www.bokun.io\/?p=5864"},"modified":"2025-09-16T05:43:10","modified_gmt":"2025-09-16T05:43:10","slug":"tour-operator-website-template","status":"publish","type":"post","link":"https:\/\/www.bokun.io\/es\/tour-operator-website-template","title":{"rendered":"B\u00f3kun\u2019s Free Tour Operator Website Templates"},"content":{"rendered":"<p>In today&#8217;s digital world, most travellers prefer to book their trips, tours, and activities online, ahead of time. For tour operators, this means <strong>you need a reliable website with online booking capabilities<\/strong> so you can <a href=\"https:\/\/www.bokun.io\/casestudy\/sailing-windermere\" target=\"_blank\" rel=\"noopener noreferrer\">capture this business 24\/7<\/a>.<\/p>\n<p>And fortunately, building a website has never been easier! While there are dozens of website builders offering free templates (for all industries and use cases), it&#8217;s recommended that tour operators skip these and <a href=\"https:\/\/www.bokun.io\/tour-operator-website-builder\" target=\"_blank\" rel=\"noopener noreferrer\">use a website builder provided by a tour operator software brand<\/a>.<\/p>\n<p>Any high-quality tour operator software includes a website builder as part of its solution because <strong>it&#8217;s essential that your website and booking engine communicate directly with your <\/strong><a href=\"https:\/\/www.bokun.io\/what-is-a-reservation-system\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>booking management system<\/strong><\/a>. This is the only way to automatically sync bookings to your central calendar and keep availability accurate in real-time.<\/p>\n<p>Without this communication, you&#8217;re stuck managing your website, OTAs, partners, and every other sales channel separately. This creates a significant amount of manual work in updating calendars and leaves you at risk of overbookings in the meantime.<\/p>\n<p>Website templates from a tour operator software (like B\u00f3kun) offer several key advantages:<\/p>\n<ul>\n<li>They\u2019re specifically designed for the tour industry, with layouts and traveller-focused features like online booking engines and payment gateways built in.<\/li>\n<\/ul>\n<ul>\n<li>Easy customisation options, allowing your website to reflect your unique brand and voice.<\/li>\n<\/ul>\n<ul>\n<li>The layouts are desktop and mobile-friendly by default, so travellers can book with you from any device.<\/li>\n<\/ul>\n<ul>\n<li>They provide technical support and regular updates to keep your site secure and current.<\/li>\n<\/ul>\n<ul>\n<li>Seamless integration with back-office tools \u2014 not only your booking management calendar but also your CRM and resource management \u2014 so you can manage tours, equipment, customers, and guides in a unified system.<\/li>\n<\/ul>\n<p><strong>This guide shows exactly how B\u00f3kun&#8217;s website builder and templates work. <\/strong>At the end, you\u2019ll find resources on other top-rated tour operator software with native website builders, so you can easily compare your options.<\/p>\n<p><em>Get started with B\u00f3kun\u2019s <\/em><a href=\"https:\/\/www.bokun.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>14-day free trial<\/em><\/strong><\/a><em> \u2014 no credit card required.<\/em><\/p>\n<h2>B\u00f3kun\u2019s One-Click Website Builder + Template Gallery<\/h2>\n<p>Our website builder is included in the B\u00f3kun subscription for all users \u2014 no matter what plan you choose \u2014 so you can bring your brand online or design a new site. Our website builder comes with:<\/p>\n<ul>\n<li>Dozens of templates so you can select your favourite style and start designing<\/li>\n<li>The domain (website) name of your choosing. We partner with GoDaddy to cover these costs, so there are <strong>no fees associated with using our builder or bringing your site online<\/strong><\/li>\n<li>Maintenance, security, and updates to keep your site running smoothly<\/li>\n<\/ul>\n<p>Our website builder is super easy to use, so anybody (really, <em>anybody<\/em>, even your grandma or grandpa) can build a professional, branded booking website in just a few hours. It doesn\u2019t require any HTML or CSS knowledge; you can drag and drop page elements \u2014 adding media, text boxes, brand colours, fonts, and more \u2014 to make your site uniquely yours.<\/p>\n<p>In addition to our templates and user-friendly builder, we also provide a variety of <a href=\"https:\/\/docs.bokun.io\/docs\/apps-and-the-bokun-app-store\/advanced-website-upgrade\/\" target=\"_blank\" rel=\"noopener noreferrer\">advanced website tools<\/a> for those who want to go deeper in tailoring their site. You can customise your site\u2019s navigation bar, booking widget, and buttons; add landing pages and blog posts; translate your site to serve travellers everywhere; integrate Google Analytics; and optimise your site for SEO.<\/p>\n<p>Most of all, you can change your site anytime. You\u2019re in full control, so you can update your site as your business evolves \u2014 add or remove pages, refresh images and content, even wholly rebrand. Our team can help with anything along the way.<\/p>\n<p>Let\u2019s show you how it works. After, we include a quick demo so you can get a sneak peek at the templates and website builder before starting.<\/p>\n<div style=\"max-width: 90%; margin: 0 auto; font-family: inherit; font-size: inherit;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 1px solid #1A2230; border-radius: 6px; margin: 0;\">\n<tbody>\n<tr>\n<td style=\"padding: 20px; line-height: 1.5; font-family: inherit; font-size: 15px;\">\n<p style=\"margin-bottom: 12px;\"><strong>Note:<\/strong> We also provide simple online booking widgets for teams who already have a site, so we\u2019re not pigeonholing folks into our website builder; it\u2019s entirely optional.<\/p>\n<p style=\"margin-bottom: 0;\"><strong>Read more:<\/strong> <a href=\"https:\/\/www.bokun.io\/best-tour-booking-plugin-wordpress\" target=\"_blank\" rel=\"noopener noreferrer\">Best tour booking plugins for WordPress<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3 style=\"margin-top: 50px;\">How it works (from template to live site)<\/h3>\n<p>You\u2019ll start building your site by selecting a template from our gallery. Take a look at a few of the designs below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2839 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template.png\" alt=\"Select Website Template\" width=\"1817\" height=\"1069\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template.png 1817w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template-300x176.png 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template-1024x602.png 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template-768x452.png 768w, https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/bokun-select-website-template-1536x904.png 1536w\" sizes=\"auto, (max-width: 1817px) 100vw, 1817px\" \/><\/p>\n<p>Each template comes pre-loaded with three pages \u2014 a home page, tours page, and contact page \u2014 with the B\u00f3kun booking engine built in. Then, you can begin editing each page with our drag-and-drop editor.<\/p>\n<p>On the <strong>home page<\/strong>, you can choose a cover photo, add your brand logo, insert buttons and text boxes, change the colour scheme, include image slideshows or previews of your tours, and more. You can also link your <a href=\"https:\/\/www.bokun.io\/tripadvisor-supplier\" target=\"_blank\" rel=\"noopener noreferrer\">Tripadvisor account<\/a> to display customer reviews on your site automatically.<\/p>\n<p>Our system automatically displays all of your tours (from the product management module, Experiences) on the <strong>tours page,<\/strong> so you don\u2019t have to re-create listings on your site. Then, you can easily change the layout or order of tours to highlight your best sellers at the top of the list.<\/p>\n<p>On the <strong>contact page<\/strong>, you can easily plug details into text boxes and modify their look any which way (move them around, make them smaller or bigger, delete or add new sections). You can include contact forms and links for your email address and social media pages so customers can instantly get in touch with you.<\/p>\n<p>You can also:<\/p>\n<ul>\n<li><strong>Add new pages:<\/strong> You can choose the page layout, give the page a title, and select where it appears in the menu navigation.<\/li>\n<li><strong>Create blog posts:<\/strong> This is an excellent opportunity to implement SEO optimisation strategies and produce content to target your ideal customers in search engines. (You can <a href=\"https:\/\/www.bokun.io\/tour-operator-seo\" target=\"_blank\" rel=\"noopener\">learn more about our SEO tips for tour operators<\/a>.)<\/li>\n<li><strong>Insert links:<\/strong> You can easily link to your social media pages or any other site you want to promote to your customers.<\/li>\n<li><strong>Connect widgets:<\/strong> Our system includes four primary widget types you can embed anywhere on your site:\n<ul>\n<li><strong>Booking Button<\/strong> \u2013 directs customers straight to booking.<\/li>\n<li><strong>Product Page<\/strong> \u2013 displays full details about a specific product.<\/li>\n<li><strong>Calendar<\/strong> \u2013 shows product availability at a glance.<\/li>\n<li><strong>Product List<\/strong> \u2013 highlights select products with images, prices, and key info.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em>Our website editor is so easy to use because <\/em><strong><em>you can see exactly how your site will appear for travellers as you build it<\/em><\/strong><em>. You can evaluate the design and user experience to fine-tune as you go \u2014 without having to switch to a \u201cpreview mode\u201d and constantly reload to check changes. <\/em><\/p>\n<p>After you\u2019re done designing, you\u2019ll submit your preferred website name and our system will automatically check availability (if it\u2019s not available, it\u2019ll show a list of related options, or you can resubmit a new name) and secure your selected domain name.<\/p>\n<p>Then, you can publish your site live!<\/p>\n<h3>See our website builder in action<\/h3>\n<p>You can see how all of this comes together in our quick demo below:<\/p>\n<div style=\"width: 100%; min-width: 400px; max-width: 800px;\">\n<div style=\"position: relative; width: 100%; overflow: hidden; padding-top: 56.25%;\">\n<p><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; right: 0; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/VonutD6mqOs\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<h2 style=\"margin-top: 50px;\">Additional Tour Operator Software with Native Website Builders<\/h2>\n<p>As we mentioned earlier, most high-quality tour operator software includes a native website builder as part of its core toolset. So there are dozens of options for tour operators to choose from.<\/p>\n<p>But two important notes here:<\/p>\n<ul>\n<li>Not every tour operator software offers a website builder for free. <a href=\"https:\/\/www.bokun.io\/fareharbor-websites\" target=\"_blank\" rel=\"noopener noreferrer\">Some brands<\/a> charge a monthly or yearly fee to keep your site live and current.<\/li>\n<\/ul>\n<ul>\n<li>Some brands design your site for you, which can be a pro or con depending on your vision and preferences. They\u2019ll chat with you about your website design, what images or media you want to include, what information you want to provide for travellers, and more. After they\u2019ve designed the \u201cfirst draft,\u201d they\u2019ll work with you to come to a finished product. This service can also come at an additional cost.<\/li>\n<\/ul>\n<p>Always be careful to check pricing and read the fine print. That way, you know exactly what you\u2019re signing up for, and you don\u2019t end up paying extra for what should be a standard feature.<\/p>\n<p>Instead of going into detail on every available option in this post, we wrote a <a href=\"https:\/\/www.bokun.io\/tour-operator-website-builder\" target=\"_blank\" rel=\"noopener noreferrer\">review guide of the best tour operator software with native website builders, which you can read here<\/a>.<\/p>\n<h2>Try B\u00f3kun for free!<\/h2>\n<p>Selling tours on your website is just the tip of the iceberg with B\u00f3kun. Our <a href=\"https:\/\/www.bokun.io\/tour-operator-software\" target=\"_blank\" rel=\"noopener noreferrer\">all-in-one tour operator software<\/a> has an extensive variety of tools to help you <strong>reach travellers across all online channels and booking sites<\/strong>, including:<\/p>\n<ul>\n<li><strong>Connections with <\/strong><a href=\"https:\/\/www.bokun.io\/grow\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>50+ global online travel agencies<\/strong><\/a> (OTAs), so you can promote your tours on the sites travellers commonly use to plan and book vacations.<\/li>\n<li>A <strong>robust distribution network<\/strong>, <a href=\"https:\/\/www.bokun.io\/grow\/marketplace\" target=\"_blank\" rel=\"noopener noreferrer\">The B\u00f3kun Marketplace<\/a>, where you can establish partnerships with over 27k businesses in the travel and leisure industry \u2014 <a href=\"https:\/\/www.bokun.io\/how-to-partner-with-travel-agencies\" target=\"_blank\" rel=\"noopener noreferrer\">travel agents<\/a>, destination management companies, hotels and resorts, transportation services, attractions, educational institutions, and more. Win new bookings, add revenue streams, and <a href=\"https:\/\/www.bokun.io\/how-to-create-tour-packages\" target=\"_blank\" rel=\"noopener noreferrer\">create comprehensive travel packages<\/a> to diversify your offerings.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/docs.bokun.io\/docs\/settings\/sales-settings\/referral-tracking\/how-to-create-referral-tracking-affiliates\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Referral Tracking<\/strong><\/a> so you can extend partnerships beyond our network and earn bookings through any affiliate of your choosing \u2014 other businesses in your local area, travel bloggers or influencers, or any other partner who can send customers your way.<\/li>\n<\/ul>\n<p>We also offer exclusive partnerships with popular travel sites and OTAs, including.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/tripadvisor-supplier\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Tripadvisor<\/strong><\/a><strong>:<\/strong> We\u2019re a Tripadvisor brand, so you can connect platforms and feed traveller reviews across sites.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/viator-partners\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Viator<\/strong><\/a><strong>:<\/strong> Viator and B\u00f3kun seamlessly connect, so Viator users can instantly import their tours to B\u00f3kun and sell them on their websites. Plus, our Preferred Partnership with Viator allows us to offer 0% B\u00f3kun booking fees and (12, 24, or 48) free subscription checks yearly. <em>Which is why we\u2019re the #1 tour operator software for <\/em><a href=\"https:\/\/www.bokun.io\/how-to-sell-tours-on-viator\" target=\"_blank\" rel=\"noopener noreferrer\"><em>teams selling on Viator<\/em><\/a><em>. <\/em><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/getyourguide-partner\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GetYourGuide<\/strong><\/a><strong>:<\/strong> Our <a href=\"https:\/\/www.bokun.io\/getyourguide-premium-partner-2025\" target=\"_blank\" rel=\"noopener noreferrer\">Premium Connectivity Partnership<\/a> guarantees best-in-class API performance and access to all of GYG\u2019s latest features<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/google-things-to-do-partners\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Things to do<\/strong><\/a><strong>:<\/strong> <a href=\"https:\/\/www.bokun.io\/how-to-get-listed-on-google-things-to-do\" target=\"_blank\" rel=\"noopener noreferrer\">Instantly enrol in Google\u2019s Things to do program<\/a> (skipping the lengthy application process) to sell tours in search results, Maps, and other Google Apps.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/airbnb-experiences-host\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Airbnb<\/strong><\/a><strong>:<\/strong> Connect B\u00f3kun and Airbnb to <a href=\"https:\/\/www.bokun.io\/casestudy\/tasty-tours-nyc\" target=\"_blank\" rel=\"noopener noreferrer\">sell tours to Airbnb\u2019s massive global audience<\/a> easily.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bokun.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Build your website for free with B\u00f3kun<\/strong><\/a> and start selling tours where travellers are searching!<\/p>\n<p>You can also read more in our guides below:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/how-to-sell-tours-online\" target=\"_blank\" rel=\"noopener noreferrer\">Two simple methods to sell tours online <\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/how-do-i-add-a-booking-system-to-my-website\" target=\"_blank\" rel=\"noopener noreferrer\">How to add a booking system to your website<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/travel-distribution-channels\" target=\"_blank\" rel=\"noopener noreferrer\">10+ travel distribution channels for tour operators<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/book-tour-button\" target=\"_blank\" rel=\"noopener noreferrer\">Maximise website bookings with a \u201cBook Now\u201d button<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/how-to-get-more-tour-reservations\" target=\"_blank\" rel=\"noopener noreferrer\">10 ways to get more tour reservations <\/a><\/li>\n<\/ul>\n<p>Or check out some of our case studies to see how B\u00f3kun tour operators use our system to scale to new heights:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/casestudy\/simba-sea-trips\" target=\"_blank\" rel=\"noopener noreferrer\">Simba Sea Trips sees 20% year-over-year revenue growth since joining B\u00f3kun<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/casestudy\/diving-centre\" target=\"_blank\" rel=\"noopener noreferrer\">The Diving Centre sees 40% direct online sales thanks to building and managing a website on B\u00f3kun<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/casestudy\/redrib-experiences\" target=\"_blank\" rel=\"noopener noreferrer\">REDRIB Experiences scales from a startup to a 5-star company with 89% direct online bookings<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital world, most travellers prefer to book their trips, tours,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40,39],"tags":[391,390,392],"class_list":["post-5864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-bookings","category-increase-revenue","category-streamline-operations","tag-free-tour-operator-website-template","tag-tour-operator-website-template","tag-tour-website-templates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00f3kun\u2019s Free Tour Operator Website Templates<\/title>\n<meta name=\"description\" content=\"This guide covers B\u00f3kun\u2019s free website builder and tour operator templates and shows you how to create a stunning site in just one afternoon.\" \/>\n<meta name=\"robots\" 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