{"id":571,"date":"2023-11-20T10:09:18","date_gmt":"2023-11-20T10:09:18","guid":{"rendered":"https:\/\/www.bokun.io\/blog\/drive-more-bookings-black-friday"},"modified":"2024-08-15T14:01:38","modified_gmt":"2024-08-15T14:01:38","slug":"drive-more-bookings-black-friday","status":"publish","type":"post","link":"https:\/\/www.bokun.io\/es\/drive-more-bookings-black-friday","title":{"rendered":"How to Drive More Bookings this Black Friday and Holiday Season"},"content":{"rendered":"<div style=\"transition: none 0s ease 0s; text-align: left; display: block;\" data-rss-type=\"text\">\n<p><span style=\"display: initial; font-weight: normal;\"> <span style=\"display: initial; font-weight: normal;\"> With the 2023 Holiday season projected to drive $1.3 Trillion in sales and B\u00f3kun customers seeing a 37% increase in bookings over Black Friday and Cyber Monday, now is time to ensure you are ready to make the most out of the increased customer demand.<\/span><\/span><\/p>\n<\/div>\n<div style=\"transition: none 0s ease 0s; display: block; text-align: left;\" data-rss-type=\"text\">\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"> At B\u00f3kun we assist our customers to benefit from this increased demand in a number of quick and simple ways, leaving you to focus on what you do best, promoting and selling unforgettable trips and experiences, with the rest up to us. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">So let\u2019s start exploring our top tips for increasing your chances of a successful Q4 period below\u2026 <\/span><\/p>\n<h3><span style=\"display: initial;\"> Capture bookings from the 69% that abandon carts<\/span><\/h3>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">The holiday season brings customers back to your brand more so than any other time throughout the year; <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/www.optimove.com\/blog\/cracking-the-black-friday-code-key-insights-2023\" target=\"_blank\" rel=\"noopener\"> Optimove <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> research discovered <\/span> <\/span> <span style=\"display: initial; font-weight: bold;\"> customers are twice as likely to return to purchase during Black Friday week.<\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">B\u00f3kun PRO reduces the amount of \u2018almost bookings\u2019 your company experiences thanks to <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/docs.bokun.io\/docs\/widgets-and-online-sales\/booking-widgets\/automessageforabandonedcarts#how-do-i-enable-the-abandoned-cart-message\" target=\"_blank\" rel=\"noopener\"> triggered cart abandonment notifications <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> . According to common shopping cart abandonment <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/www.cloudways.com\/blog\/abandoned-cart-emails\/#:~:text=Abandoned%20cart%20emails%20are%20a,up%20in%20a%20recovered%20sale.\" target=\"_blank\" rel=\"noopener\"> stats <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> an average of 69% of all carts are abandoned; meaning unless you are proactively contacting these abandoning customers you could be missing out on a significant share of bookings. <\/span> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">B\u00f3kun users can solve this by turning on triggered cart notifications which automatically send to customers who abandon a checkout cart. These are typically opened at a rate of 44% with 30% of these later leading to a purchase allowing hands-free additional bookings at no extra cost. <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"font-style: italic; display: initial;\">Tip: pairing cart abandonment notifications with a customer incentive such as a promo code can increase your chances of conversion. <\/span> <span style=\"display: initial;\"><br \/>\n<\/span><\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/irp.cdn-website.com\/a3bf8d02\/dms3rep\/multi\/cartabandonment-bokun.PNG\" \/><\/div>\n<div style=\"transition: none 0s ease 0s; display: block; text-align: left;\" data-rss-type=\"text\">\n<h3><span style=\"display: initial;\"> Drive Higher Sales with Personalised Promo Codes <\/span><\/h3>\n<p><span style=\"display: initial;\">Once you have your customers&#8217; attention it\u2019s time to focus on conversion. <\/span><\/p>\n<p><span style=\"font-weight: normal; display: initial;\">Industry research identifies that one of the main reasons behind cart abandonment is price. <\/span> <span style=\"display: initial;\"> <span style=\"display: initial;\"> To avoid sweeping price reductions that can negatively impact your bottom line, promotional codes and pricing schedules can be a great way to entice customers to convert.<\/span><\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">Targeted <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/docs.bokun.io\/docs\/settings\/sales-settings\/promo-codes\/how-to-add-promo-codes-in-bokun\" target=\"_blank\" rel=\"noopener\"> Promo Codes <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> are a major incentive available to tour and experience operators with <\/span> <\/span> <span style=\"display: initial; font-weight: bold;\"> 93% of consumers more likely to make a purchase when offered a coupon or discount code <\/span> <span style=\"display: initial;\"> . <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Once you\u2019ve set up your promo codes you can easily monitor their usage with B\u00f3kun\u2019s reporting capabilities.<\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">Another option is using the B\u00f3kun <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/docs.bokun.io\/docs\/products\/How-to-add-price-schedules\" target=\"_blank\" rel=\"noopener\"> Pricing Schedules <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> that allow you to set different pricing on specific dates, weekdays or times. This helps you to avoid time-consuming operational changes and large-scale price reductions. <\/span> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><strong>Generate Additional Revenue with Gift Cards<\/strong> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Gift cards are the number one requested gift during the holidays. Fortunately, gift cards sit extremely well within the tours and experience sector. Gift cards help you to fulfill your value proposition to your customers; as well as widening your customer pool at a later date.<\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">According to <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/retailtimes.co.uk\/brits-to-shell-out-up-to-1000-this-christmas-new-research-shows\/\" target=\"_blank\" rel=\"noopener\"> Town &amp; City Gift Cards <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> this holiday season will see a switch to more \u2018useful\u2019 gifting with <\/span> <\/span> <span style=\"display: initial; font-weight: bold;\"> 89% intending to buy at least one gift card <\/span> <span style=\"display: initial;\"> <span style=\"display: initial;\"> this Christmas season.<\/span><\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">B\u00f3kun has dedicated features to help you create and monitor <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/docs.bokun.io\/docs\/widgets-and-online-sales\/gift-cards-and-upsell\/creating-value-gift-cards-to-sell-alongside-your-products\" target=\"_blank\" rel=\"noopener\"> gift card <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> purchases. The function allows you to choose between cash-value or experience based gift cards depending on your current sales strategy.<br \/>\n<\/span> <\/span><\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/irp.cdn-website.com\/a3bf8d02\/dms3rep\/multi\/giftcard-bokun.PNG\" \/><\/div>\n<div style=\"transition: none 0s ease 0s; display: block; text-align: left;\" data-rss-type=\"text\">\n<h3><span style=\"display: initial;\"> More Revenue, Less Work with Post-Checkout Upsells <\/span><\/h3>\n<p><span style=\"display: initial;\">Upsell and cross-sell options are fundamental to capitalising on revenue from customers who are already engaged with your brand.<\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">With B\u00f3kun you can <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/docs.bokun.io\/docs\/settings\/sales-settings\/booking-channels\/how-to-upsell-your-products-online#docusaurus_skipToContent_fallback\" target=\"_blank\" rel=\"noopener\"> upsell <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> your own experiences and experiences from other suppliers when you choose to connect with them via the marketplace; helping to increase your average order value (AOV) as well as creating a sense of customer loyalty. <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/blog.hubspot.com\/sales\/cross-selling\" target=\"_blank\" rel=\"noopener\"> Hubspot <\/a> <span style=\"display: initial;\"> <span style=\"display: initial;\"> found that up to 30% of a businesses total revenue comes from upselling and cross-selling. <\/span> <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><strong>Preparing for the New Year<\/strong><\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">Once you\u2019re confident with your Q4 sales strategy it\u2019s time to ensure you are ready to springboard into a successful 2024. To ensure you are ready to capitalise on the New Year interest it\u2019s important to update your <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/docs.bokun.io\/docs\/settings\/operations\/future-availability-dashboard#docusaurus_skipToContent_fallback\" target=\"_blank\" rel=\"noopener\"> future availability <\/a> <span style=\"display: initial;\"> . <\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\">Simply log in for an overview of your products availability and add future availability allowing customers to book your experiences as far out as possible. <\/span><\/p>\n<h3 style=\"line-height: 1.38;\"><span style=\"display: initial;\">The Round-Up<\/span><\/h3>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">The holiday season is a crucial time for tour and experience operators to engage with new and lapsed customers in order to boost revenue for a successful end-of-year performance. Black Friday and the Holiday Season is the <\/span> <\/span> <span style=\"display: initial; font-weight: bold;\"> perfect time to convert long-time interested customers into sales <\/span> <span style=\"display: initial;\"> <span style=\"display: initial;\"> using the variety of tools that B\u00f3kun has enabled for users.<\/span><\/span><\/p>\n<p style=\"line-height: 1.38;\"><span style=\"display: initial;\"><span style=\"display: initial;\">To learn more about the ways B\u00f3kun can assist you and increase your revenue over the holidays log in or sign up for your <\/span> <\/span> <a style=\"display: initial;\" href=\"https:\/\/new.bokun.io\/register?abTestPathName=default&amp;_gl=1*19gfo2g*_ga*MTc1OTcxOTk3Ni4xNjk4NzUxNzg1*_ga_RCZ8YR214S*MTY5OTUzOTAyOC4yNi4xLjE2OTk1NDM3NTguNTYuMC4w&amp;_ga=2.258619977.271758982.1699438407-1759719976.1698751785\" target=\"_blank\" rel=\"noopener\"> 14-day FREE trial <\/a> <span style=\"display: initial;\"> .<br \/>\n<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the 2023 Holiday season projected to drive $1.3 Trillion in sales&#8230;<\/p>\n","protected":false},"author":3,"featured_media":800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,36],"tags":[203,111,185,192,100,204],"class_list":["post-571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-bookings","category-trends-and-industry-news","tag-black-friday-bookings","tag-experience-gift-cards","tag-holiday-bookings","tag-marketing-tips-for-tour-operators","tag-traveller-booking-trends","tag-upsells"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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