{"id":4650,"date":"2025-07-14T20:17:58","date_gmt":"2025-07-14T20:17:58","guid":{"rendered":"https:\/\/www.bokun.io\/?p=4650"},"modified":"2025-09-16T05:55:03","modified_gmt":"2025-09-16T05:55:03","slug":"book-tour-button","status":"publish","type":"post","link":"https:\/\/www.bokun.io\/es\/book-tour-button","title":{"rendered":"How to Maximise Website Bookings with a Book Tour Button"},"content":{"rendered":"<p>Adding an online booking button to your website delivers countless benefits, allowing you to:<\/p>\n<ul>\n<li><strong>Easily <\/strong><a href=\"https:\/\/www.bokun.io\/how-to-sell-tours-online\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>sell tours online<\/strong><\/a><strong> and enable 24\/7 bookings, <\/strong>encouraging travellers to take immediate action and increasing sales opportunities outside normal business hours.<\/li>\n<\/ul>\n<ul>\n<li><strong>Boost website bookings and conversion rates<\/strong> by making it easy for visitors to reserve instantly. <a href=\"https:\/\/wisernotify.com\/blog\/call-to-action-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Recent research shows a clear call-to-action button<\/a> can increase website conversion rates by 161%, and optimising booking buttons for mobile devices can improve conversion rates by 32.5%.<\/li>\n<\/ul>\n<ul>\n<li><strong>Increase direct revenue<\/strong> by reducing reliance on third-party booking sites and avoiding steep commission fees, keeping more of each booking\u2019s value in your pocket.<\/li>\n<\/ul>\n<ul>\n<li><strong>Meet traveller expectations <\/strong>and<strong> enhance booking experiences<\/strong> with a straightforward, efficient, and mobile-friendly process.<\/li>\n<\/ul>\n<ul>\n<li><strong>Save staff time<\/strong> by automating reservation management and reducing errors.<\/li>\n<\/ul>\n<ul>\n<li><strong>Drive business growth <\/strong>by collecting customer data for retargeting, upselling, and enhancing your online presence and brand credibility.<\/li>\n<\/ul>\n<p>Our guide explains the best way to add a &#8216;Book Now&#8217; button to your site, offers tips to increase website bookings, and provides resources to compare top-rated tour booking management systems.<\/p>\n<div style=\"max-width: 90%; margin: 0 auto 30px auto; font-family: inherit; font-size: inherit;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 1px solid #1A2230; border-radius: 6px;\">\n<tbody>\n<tr>\n<td style=\"padding: 20px; line-height: 1.5; font-family: inherit; font-size: 15px;\">\n<p style=\"margin: 0 0 12px 0;\">B\u00f3kun is a\u00a0<a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/www.bokun.io\/tripadvisor-supplier\">Tripadvisor brand<\/a> and <a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/www.bokun.io\/viator-partners\">Viator Preferred Partner<\/a>, offering <a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/www.bokun.io\/tour-operator-software\">leading tour operator software<\/a> with a complete toolkit to:<\/p>\n<ul style=\"margin: 12px 0 10px 20px; padding: 0;\">\n<li>Sell tours online \u2014 from your site and OTAs \u2014 and manage all bookings in one central calendar.<\/li>\n<li>Expand your distribution network and reach new audiences via partnerships and affiliates.<\/li>\n<li>Manage all back-office operations \u2014 staff scheduling, resource management, customer communications, revenue reporting, and more.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0 0 0; font-style: italic;\"><span style=\"font-weight: 600;\">Best of all?<\/span> B\u00f3kun is available at the industry\u2019s most affordable rates and <a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/www.bokun.io\/tour-and-activity-booking-system-pricing\" target=\"_blank\" rel=\"noopener noreferrer\">lowest booking fees<\/a> \u2014 just 1% to 1.5%.<\/p>\n<p style=\"margin: 10px 0 0 0; font-style: italic;\">We offer a <a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/www.bokun.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>14-day risk-free trial<\/strong><\/a> (no credit card required!) to test our solution and see if it fits your needs.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>How to add a Book Tour button to your website<\/h2>\n<p>There are <a href=\"https:\/\/www.bokun.io\/how-do-i-add-a-booking-system-to-my-website\" target=\"_blank\" rel=\"noopener\">a few ways to make your site bookable<\/a>, but the <strong>#1 method is to embed a widget from dedicated tour booking software<\/strong> \u2014 or connect your website via API.<\/p>\n<p>Any <a href=\"https:\/\/www.bokun.io\/tour-scheduling-software\" target=\"_blank\" rel=\"noopener noreferrer\">high-quality tour scheduling system<\/a> offers easy-to-use online booking widgets you can add to your existing website in just a few clicks. This is the best solution because:<\/p>\n<ul>\n<li>Booking widgets come in various styles \u2014 choose a simple button, calendar view, product lists, or detailed product pages.<\/li>\n<\/ul>\n<ul>\n<li>They offer user-friendly customisation to showcase your branding and logos.<\/li>\n<\/ul>\n<ul>\n<li>Widgets are optimised to simplify the booking process and boost conversion rates. <em>While much advice focuses on testing button designs, styles, colours, and copy, booking software providers have already done the research and built it into their systems. <\/em><\/li>\n<\/ul>\n<ul>\n<li>They\u2019re desktop- and mobile-friendly by default \u2014 no extra steps required.<\/li>\n<\/ul>\n<ul>\n<li>It\u2019s the simplest solution, needing no technical skills. <em>Just generate the embeddable code and paste it into your website in minutes. <\/em><\/li>\n<\/ul>\n<p><strong>The key consideration is compatibility with your website builder.<\/strong> B\u00f3kun\u2019s online booking engine widget is compatible with all website builders, while others may only support WordPress or another major platform.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4556 aligncenter\" src=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/sailing-on-lake-windermere-experience.jpg\" alt=\"Sailing on Lake Windermere experience\" width=\"1999\" height=\"1148\" srcset=\"https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/sailing-on-lake-windermere-experience.jpg 1999w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/sailing-on-lake-windermere-experience-300x172.jpg 300w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/sailing-on-lake-windermere-experience-1024x588.jpg 1024w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/sailing-on-lake-windermere-experience-768x441.jpg 768w, https:\/\/www.bokun.io\/wp-content\/uploads\/2025\/07\/sailing-on-lake-windermere-experience-1536x882.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><strong>Adding B\u00f3kun\u2019s online booking engine to your site is simple:<\/strong><\/p>\n<ol>\n<li>Go to the <strong>\u201cSales Tools\u201d<\/strong> tab.<\/li>\n<li>Choose your preferred widget style.<\/li>\n<li>Generate your embeddable code.<br \/>\n<strong>Note: <\/strong>It has two parts \u2014 the JavaScript loader script (handles widget functionality) and the widget container (displays the booking engine).<\/li>\n<li>Paste the JavaScript loader code into your site\u2019s header to ensure the widget functions correctly across all website pages.<\/li>\n<li>Paste the widget container wherever you want the booking engine displayed.<\/li>\n<\/ol>\n<p>You can <a href=\"https:\/\/docs.bokun.io\/docs\/widgets-and-online-sales\/how-to-embed-widgets-to-your-website\/how-to-embed-an-experience-booking-widget-pro\" target=\"_blank\" rel=\"noopener noreferrer\">read more about the steps here<\/a>, or watch our demo below:<\/p>\n<div style=\"width: 100%; min-width: 400px; max-width: 800px;\">\n<div style=\"position: relative; width: 100%; overflow: hidden; padding-top: 56.25%;\">\n<p><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; right: 0; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/IoVqazi8D_U\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<p><strong><br \/>\nRead more:<\/strong> <a href=\"https:\/\/www.bokun.io\/how-to-create-a-booking-website\" target=\"_blank\" rel=\"noopener noreferrer\">7 steps to create a booking website (from scratch)<\/a><\/p>\n<div style=\"max-width: 80%; margin: 0 auto 30px auto; font-family: inherit; font-size: inherit;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 1px solid #1A2230; border-radius: 6px;\">\n<tbody>\n<tr>\n<td style=\"padding: 20px; line-height: 1.5; font-family: inherit; font-size: 15px;\">\n<h3 style=\"margin: 0 0 12px 0;\">Bonus: How to add a Book Now button to your Tripadvisor listing<\/h3>\n<p style=\"margin: 0 0 12px 0;\">As a Tripadvisor brand, we&#8217;d be doing you a disservice if we didn&#8217;t share this tip to boost your bookings.<\/p>\n<p style=\"margin: 0 0 12px 0;\">Tour and activity operators on Tripadvisor can <a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/www.tripadvisorsupport.com\/en-US\/hc\/owner\/articles\/427\" target=\"_blank\" rel=\"noopener noreferrer\">make those listings bookable for travellers<\/a>. However, this can only be enabled by linking your Viator account, so you have to start there.<\/p>\n<ul style=\"margin: 12px 0 10px 20px; padding: 0;\">\n<li>If you aren\u2019t already selling tours on Viator, you can <a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/www.bokun.io\/how-to-sell-tours-on-viator\" target=\"_blank\" rel=\"noopener noreferrer\">learn how to become a Viator supplier here<\/a>.<\/li>\n<li>After you enrol in Viator\u2019s program, you can integrate Viator and Tripadvisor so the systems work in sync.<\/li>\n<li>After connecting platforms, Viator will automatically match your products to the corresponding Tripadvisor page, and the \u00abBook Now\u00bb button will appear.<br \/>\n<em>It may take up to 48 hours to complete the matching process.<\/em><\/li>\n<\/ul>\n<p style=\"margin: 12px 0 0 0;\">Travellers who click the &#8216;Book Now&#8217; button on Tripadvisor will be redirected to the Viator booking page to complete their reservation.<\/p>\n<p style=\"margin: 12px 0 0 0;\"><strong>Read more: <\/strong><a style=\"color: #005eb8; text-decoration: underline;\" href=\"https:\/\/www.bokun.io\/how-does-viator-work\" target=\"_blank\" rel=\"noopener noreferrer\">How Viator works (for tour operators, agents, and travellers)<br \/>\n<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>B\u00f3kun\u2019s tips to increase website bookings<\/h2>\n<ul>\n<li>Add <strong>clear and prominent booking buttons throughout your site<\/strong> to streamline the reservation process and reduce friction for potential customers.<\/li>\n<\/ul>\n<ul>\n<li><strong>Design attention-grabbing product listings<\/strong> with detailed descriptions and high-quality images and videos. Regularly update listings with new media and information from recent tours to keep content fresh and engaging.<\/li>\n<li><strong>Offer direct booking incentives<\/strong>, such as exclusive discounts, loyalty rewards, or free add-ons, to encourage travellers to book directly rather than through OTAs.<\/li>\n<\/ul>\n<ul>\n<li><strong>Link Tripadvisor or other major review platforms<\/strong> to your website to display authentic guest reviews and build credibility, regardless of where travellers first discover you.<\/li>\n<\/ul>\n<ul>\n<li><strong>Showcase compelling guest testimonials and trust signals<\/strong> (certifications, awards, security badges) to build trust and reassure website visitors.<\/li>\n<\/ul>\n<ul>\n<li><strong>Use <\/strong><a href=\"https:\/\/www.bokun.io\/how-to-get-listed-on-google-things-to-do\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Things to do<\/strong><\/a><strong> to leverage Google\u2019s ecosystem, reach global audiences<\/strong>, and drive that traffic back to your website.<\/li>\n<\/ul>\n<ul>\n<li><strong>Promote your website and tours actively on social media. <\/strong>Share engaging posts, stories, and videos, and include direct booking links in your profiles and posts to convert followers into customers.<\/li>\n<\/ul>\n<ul>\n<li><strong>Attend tourism industry events, trade shows, and networking opportunities<\/strong> to promote your brand and build partnerships with other travel businesses.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/how-to-create-tour-packages\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Create enticing packages<\/strong><\/a> by either bundling your own tours or partnering with local providers (hotels, restaurants, attractions) to offer unique experiences and increase average booking value.<\/li>\n<\/ul>\n<ul>\n<li><strong>Partner with suppliers <\/strong>to promote and sell their travel products on your website; this is a <a href=\"https:\/\/www.bokun.io\/casestudy\/mega-zipline-iceland\" target=\"_blank\" rel=\"noopener noreferrer\">tried-and-true strategy to boost revenue<\/a>, whether your tours are sold out or you&#8217;re building your business.<\/li>\n<\/ul>\n<ul>\n<li><strong>Regularly check your website\u2019s performance and user experience<\/strong> to ensure fast load times, mobile optimisation, and error-free navigation. Fix address issues like slow site speed or 404 errors promptly to avoid losing potential customers.<\/li>\n<\/ul>\n<ul>\n<li><strong>Ensure your website is mobile-friendly and responsive,<\/strong> as most travellers research and book tours on their phones.<\/li>\n<\/ul>\n<ul>\n<li><strong>Explore SEO strategies<\/strong> to boost your organic search performance, including:<\/li>\n<\/ul>\n<ul>\n<li><strong>Conducting comprehensive keyword research<\/strong> targeting both broad and long-tail search terms relevant to your tours and travel experiences.<\/li>\n<\/ul>\n<ul>\n<li><strong>Focusing on local SEO<\/strong> by optimising for location-based keywords, maintaining your Google My Business listing, and getting listed in local directories.<\/li>\n<\/ul>\n<ul>\n<li><strong>Optimising on-page elements<\/strong> (titles, meta descriptions, headers) and adding descriptive alt text to images.<\/li>\n<\/ul>\n<ul>\n<li><strong>Creating targeted website content<\/strong> (blog posts, travel guides, and FAQs) that answers traveller questions and improves rankings.<\/li>\n<\/ul>\n<p><strong>Find more tips in our guides below: <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/how-to-get-more-tour-reservations\" target=\"_blank\" rel=\"noopener noreferrer\">10 ways to get more tour reservations &amp; earn new customers <\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/how-to-market-a-tour-company\" target=\"_blank\" rel=\"noopener noreferrer\">Free &amp; paid strategies to market a tour company <\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/travel-distribution-channels\" target=\"_blank\" rel=\"noopener noreferrer\">Best travel distribution channels for tour operators <\/a><\/li>\n<\/ul>\n<h2>Top-rated tour booking management systems with user-friendly \u2018Book Now\u2019 buttons<\/h2>\n<p>Most high-quality tour operator software includes an online booking engine widget. Some, like B\u00f3kun, also offer <a href=\"https:\/\/www.bokun.io\/tour-operator-website-builder\" target=\"_blank\" rel=\"noopener noreferrer\">one-click website builders<\/a> or <a href=\"https:\/\/www.bokun.io\/fareharbor-websites\" target=\"_blank\" rel=\"noopener noreferrer\">website-building services<\/a> to help you create a professional site that reflects your brand.<\/p>\n<p>In addition to <a href=\"https:\/\/www.bokun.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>B\u00f3kun<\/strong><\/a>, you might consider:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.xola.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Xola<\/strong><\/a> \u2014 Ideal for tour operators looking to drive website bookings with an advanced booking engine optimised to keep travellers in the checkout flow and reduce abandoned carts.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.checkfront.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Checkfront<\/strong><\/a> \u2014 A good fit for small teams digitising their business, offering 100+ features to sell tours online, automate booking management, and oversee operations.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/rezdy.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Rezdy<\/strong><\/a> \u2014 A global brand catering to businesses of all sizes, with a user-friendly platform and flexible packages.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.ticketinghub.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>TicketingHub<\/strong><\/a> \u2014 Best suited for attractions and larger teams managing high-volume ticket sales.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.tripworks.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>TripWorks<\/strong><\/a> \u2014 An enterprise-focused solution with optimised booking widgets and powerful marketing tools for building your customer base and driving retargeting.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/fareharbor.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>FareHarbor<\/strong><\/a> \u2014 Offers website-building and SEO services for teams focused on growing direct bookings. <em>Be cautious of <\/em><a href=\"https:\/\/www.bokun.io\/fareharbor-pricing\" target=\"_blank\" rel=\"noopener noreferrer\"><em>expensive pricing here<\/em><\/a><em>.<\/em><\/li>\n<\/ul>\n<p><strong>Compare other highly-rated tour operator software in our guides below:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/best-tour-booking-plugin-wordpress\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Best tour booking plugin for WordPress<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/online-tour-reservation-system\" target=\"_blank\" rel=\"noopener noreferrer\">Best online tour reservation systems (by business size)<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/tour-and-activity-booking-system-pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Tour &amp; activity booking system pricing comparison guide <\/a><\/li>\n<\/ul>\n<h2>Sell tours online &amp; expand your digital reach with B\u00f3kun<\/h2>\n<p>Adding a professional booking button is just the start of growing your business online. B\u00f3kun&#8217;s complete ecosystem helps you capture more bookings, manage them efficiently, and grow your business \u2014 without the usual growing pains or high costs.<\/p>\n<p><strong>See how other tour businesses have leveraged our system in our case studies below: <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/casestudy\/redrib-experiences\" target=\"_blank\" rel=\"noopener noreferrer\">How REDRIB Experiences scaled from a startup to a five-star company with 89% direct bookings<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/casestudy\/sailing-windermere\" target=\"_blank\" rel=\"noopener noreferrer\">How Sailing Windermere drives growth with 24\/7 online bookings<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/casestudy\/diving-centre\" target=\"_blank\" rel=\"noopener noreferrer\">How the Diving Centre captures 40% of bookings through their website<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bokun.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Start a 14-day free trial<\/em><\/strong><\/a><em> and see how B\u00f3kun can transform your business.<\/em><\/p>\n<p><strong>Related reads: <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bokun.io\/starting-a-tour-guide-business\" target=\"_blank\" rel=\"noopener noreferrer\">How to start a tour guide business: 8 (achievable) stages<\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/how-to-create-an-online-booking-system\" target=\"_blank\" rel=\"noopener noreferrer\">3 ways to create an online booking system (+ B\u00f3kun\u2019s solution) <\/a><\/li>\n<li><a href=\"https:\/\/www.bokun.io\/creating-a-booking-system-in-excel\" target=\"_blank\" rel=\"noopener noreferrer\">Alternatives to creating a booking system in Excel <\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Adding an online booking button to your website delivers countless benefits, allowing&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40,39],"tags":[377,49,145,378],"class_list":["post-4650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-bookings","category-increase-revenue","category-streamline-operations","tag-book-tour-button","tag-bookable-widgets","tag-booking-widget","tag-maximize-bookings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Maximise Website Bookings with a Book Tour Button<\/title>\n<meta name=\"description\" content=\"Our guide explains how to add a Book Tour button to your website to drive more business and enable 24\/7 direct bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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