{"id":13965,"date":"2026-09-24T20:30:03","date_gmt":"2026-09-24T20:30:03","guid":{"rendered":"https:\/\/www.bokun.io\/?p=13965"},"modified":"2026-09-24T20:30:03","modified_gmt":"2026-09-24T20:30:03","slug":"bokun-tide-sep2026","status":"publish","type":"post","link":"https:\/\/www.bokun.io\/es\/bokun-tide-sep2026","title":{"rendered":"B\u00f3kun just got a whole lot smarter"},"content":{"rendered":"<p>In May, we changed the way B\u00f3kun ships product. Instead of scattering updates across emails and release notes, we bundled our biggest features into one moment, showed them working live, and handed the mic to the product managers who built them. We called it B\u00f3kun Tide.<\/p>\n<p>Today, B\u00f3kun Tide is back, with four new AI features for tour operators. And this edition is all about one thing: <strong>B\u00f3kun just got a whole lot smarter.<\/strong><\/p>\n<p>Here&#8217;s what&#8217;s new, why we built it the way we did, and where to see it all working.<\/p>\n<ul>\n<li><a href=\"#what-you-told-us\">What you told us after May<\/a><\/li>\n<li><a href=\"#whats-new\">What&#8217;s in the September B\u00f3kun Tide<\/a><\/li>\n<li><a href=\"#why-this-way\">Why AI, and why this way<\/a><\/li>\n<li><a href=\"#why-live\">Why we still host it live<\/a><\/li>\n<li><a href=\"#whats-next\">What&#8217;s next<\/a><\/li>\n<\/ul>\n<h2 id=\"what-you-told-us\" style=\"margin-top: 50px; margin-bottom: 30px;\">What you told us after May<\/h2>\n<p>Many of you joined the first Tide live, and many more watched the recording. You also told us what you wanted next. A few things came up again and again:<\/p>\n<ul>\n<li><strong>\u00abCan existing accounts use the AI Product Importer?\u00bb<\/strong> It was one of the most-asked questions in the May Q&amp;A.<\/li>\n<li><strong>\u00abBookings still land everywhere.\u00bb<\/strong> Emails, WhatsApp messages, screenshots, phone calls. All of it needs typing into your booking system.<\/li>\n<li><strong>\u00abI already use ChatGPT. Can it talk to B\u00f3kun?\u00bb<\/strong> More of you are running parts of your business from an AI assistant, and you want your bookings in the same place.<\/li>\n<li><strong>\u00abShow me I&#8217;m still in control.\u00bb<\/strong> AI is welcome, as long as nothing happens without you.<\/li>\n<\/ul>\n<p>So we built for exactly that.<\/p>\n<h2 id=\"whats-new\" style=\"margin-top: 50px; margin-bottom: 30px;\">What&#8217;s in the September B\u00f3kun Tide<\/h2>\n<p>Four new AI features, built right into B\u00f3kun. Handling the how, so you can focus on the wow.<\/p>\n<h3 style=\"margin-top: 30px; margin-bottom: 30px;\">AI booking agent: stop retyping bookings<\/h3>\n<p>Paste the message, forward the email, upload the screenshot or just say it. The AI booking agent reads it and drafts the booking. You review the details and click <strong>Complete booking<\/strong>.<\/p>\n<p>It drafts one booking per chat, running through the same pricing, availability and payment engine as Quick Book. Every account also gets its own B\u00f3kun forwarding address, so a booking email can go straight from your inbox to a draft in B\u00f3kun.<\/p>\n<h3 style=\"margin-top: 30px; margin-bottom: 30px;\">Connect ChatGPT, Claude or the AI assistant of your choice directly to B\u00f3kun<\/h3>\n<p><!-- Asty to confirm \"reserve a spot\" before publish. If not confirmed, cut \", and reserve a spot\". --><br \/>\nAsk your assistant what&#8217;s free next weekend, what it costs, and reserve a spot, without opening another tab.<\/p>\n<p>The same connection lets you build a customer chatbot for your own website. Early access starts with this Tide.<\/p>\n<h3 style=\"margin-top: 30px; margin-bottom: 30px;\">AI Product Importer, now rolling out to existing operators<\/h3>\n<p><!-- Akshit to confirm which fields import before publish. --><br \/>\nYou asked, and it&#8217;s here. Paste your website URL and B\u00f3kun builds the listing: title, description, photos and pricing where it can find them. Review, tweak, publish.<\/p>\n<p>Import one product or your whole catalogue.<\/p>\n<h3 style=\"margin-top: 30px; margin-bottom: 30px;\">AI Descriptions: descriptions that sell, in a click<\/h3>\n<p>Generate a description from your product details, or refine the one you&#8217;ve already got. Shorter, warmer, clearer.<\/p>\n<p>You stay in control of every word, and nothing changes on your live listing until you save.<\/p>\n<p><strong>All four are included in your Start, Plus and Premium plans. For a limited time.<\/strong><\/p>\n<h2 id=\"why-this-way\" style=\"margin-top: 50px; margin-bottom: 30px;\">Why AI, and why this way<\/h2>\n<p>We didn&#8217;t build a separate AI product for you to learn. We built more AI into B\u00f3kun itself, into the screens you already use every day.<\/p>\n<p>Three principles shaped every feature:<\/p>\n<ul>\n<li><strong>You always confirm.<\/strong> The AI booking agent drafts; you complete the booking. AI Descriptions suggests; you save. Nothing is booked, changed or published without you.<\/li>\n<li><strong>You can always see it.<\/strong> Look for the B\u00f3kun AI tag. One tag, everywhere AI does the work in B\u00f3kun, so there&#8217;s never a question about what&#8217;s happening.<\/li>\n<li><strong>It fits how you already work.<\/strong> Your inbox, your WhatsApp, your website, the AI assistant you already use. B\u00f3kun meets you there, instead of asking you to change your day around it.<\/li>\n<\/ul>\n<h2 id=\"why-live\" style=\"margin-top: 50px; margin-bottom: 30px;\">Why we still host it live<\/h2>\n<p>The best part of May wasn&#8217;t the slides. It was the Q&amp;A. Operators asked hard, practical questions, and the people who built each feature answered them on the spot. No marketing gloss, no waiting for a support ticket.<\/p>\n<p>That&#8217;s why every B\u00f3kun Tide is a live webinar, with demos from the product managers who built each feature. And it&#8217;s why the AI Product Importer for existing accounts is in this edition at all: you asked for it in May, and it went straight onto the roadmap.<\/p>\n<h2 id=\"whats-next\" style=\"margin-top: 50px; margin-bottom: 30px;\">What&#8217;s next<\/h2>\n<p>B\u00f3kun Tide is our product release series. Every few months, we&#8217;ll bring the biggest new features together, show them working live, and take your questions. Never in peak season, and always shaped by what you tell us.<\/p>\n<p>In the meantime, the features are rolling out now. Log in to B\u00f3kun and look for the B\u00f3kun AI tag.<\/p>\n<p><a href=\"https:\/\/www.bokun.io\/tide\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Explore the September B\u00f3kun Tide<\/strong><\/a>: every demo, how-to videos and switch-it-on steps in one place.<\/p>\n<p>Missed the live session? <a href=\"[https:\/\/www.bokun.io\/?bokun-video=tide-sep-26\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the webinar recording<\/a> <\/p>\n<p>Until the next Tide.<\/p>\n<h2 style=\"margin-top: 50px; margin-bottom: 30px;\">New to B\u00f3kun?<\/h2>\n<p>B\u00f3kun is the complete booking and channel management solution for extraordinary experiences, and part of the Tripadvisor family. And now, it&#8217;s a whole lot smarter.<\/p>\n<p><a href=\"https:\/\/new.bokun.io\/app\/signup?_gl=1*11mhcw8*_gcl_au*NzYwMTg0MDU5LjE3ODk3MjcwNTQuNjM3NzU3NjIuMTc5MDE4NTc2MS4xNzkwMTg1NzY4LjIwNzU0Mzg4MTIuMTc5MDE4NTc2MS4xNzkwMTg1NzY4*_ga*MTcxNzQzMzE2Ni4xNzg5NzI3MDU0*_ga_RCZ8YR214S*czE3OTAyNzcwNDkkbzE0JGcxJHQxNzkwMjgxNzYwJGoxMSRsMCRoMA..\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Start a 14-day free trial<\/em><\/strong><\/a><em> (no credit card required) and see what a smarter booking system feels like.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In May, we changed the way B\u00f3kun ships product. Instead of scattering&#8230;<\/p>\n","protected":false},"author":7,"featured_media":5294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,37,40,39],"tags":[715,351,540,193,718,714,713,712,719,716,717],"class_list":["post-13965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bokun-news-and-updates","category-grow-your-bookings","category-increase-revenue","category-streamline-operations","tag-ai-booking-agent","tag-ai-in-tourism","tag-bokun-tide","tag-chatgpt","tag-claude","tag-demand-based-pricing-software-for-tour-companies","tag-dynamic-pricing-software-for-tour-companies","tag-dynamic-pricing-software-for-tour-operators","tag-gemini","tag-mcp-connection","tag-mcp-connector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New AI Features for Tour Operators | B\u00f3kun Tide Sep &#039;26<\/title>\n<meta name=\"description\" content=\"B\u00f3kun just got a whole lot smarter. 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