- \n
- B\u00f3kun<\/a><\/li>\n
- Bookeo<\/a><\/li>\n
- Rezgo<\/a><\/li>\n
- Roverd<\/a><\/li>\n
- BookSpot<\/a><\/li>\n
- SuperSaaS<\/a><\/li>\n
- Indexic<\/a><\/li>\n
- Anolla<\/a><\/li>\n
- Vagaro<\/a><\/li>\n
- Open Campground<\/a><\/li>\n<\/ul>\n
To learn more about B\u00f3kun after reading, <\/em>start a 14-day free trial<\/em><\/strong><\/a>(no CC required).<\/em><\/p>\n
1. B\u00f3kun<\/h2>\n
All-in-one operations management system to manage your horseback riding experiences & push continuous growth<\/h3>\n
![\"B\u00f3kun](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/bokun-homepage.png\")
<\/a><\/p>\nB\u00f3kun is an all-in-one operations management system built for the experiences industry<\/strong> \u2014 and part of the Tripadvisor family<\/strong>. Our system builds upon standard booking software with modules to manage everything that happens behind the scenes, your horses and tack, your customer base, and every channel where you sell lessons and trail rides online. You\u2019ve got everything under one roof, so you aren\u2019t juggling a bunch of disconnected systems.<\/p>\n
We\u2019ve been in the biz now for over 10 years, working with a wide variety of experience providers \u2014 tour guides, activity operators like zipline businesses and laser tag venues, and attractions. Teams from all over the globe, of all sizes, from small one- or two-person operations to multi-location franchises. Our system is super flexible to support it all. And our team can help you get set up or answer questions as you go, to make sure B\u00f3kun is tailored exactly to what you need.<\/p>\n
We make our system accessible to everyone with super-low pricing (and some of the lowest booking fees in the industry, at only 1.5%) and a straightforward, user-friendly toolkit that doesn\u2019t require any training. Anyone can join B\u00f3kun and be up and running in just an afternoon.<\/p>\n
And B\u00f3kun is one of the most top-rated systems in the booking industry. Our users rate us 4.7 stars on review sites like Capterra<\/strong><\/a>, calling out the all-in-one toolkit, ease of use, hands-on support, and value for money.<\/p>\n
But what sets us apart most from other systems is our distribution tools. We offer more ways to grow your bookings than any other system: 70+ OTA connections, one of the largest partner networks, with thousands of travel industry businesses, and affiliate support to build out your own network. You\u2019re not only managing what you\u2019re already doing, you\u2019re actually able to grow and serve more customers.<\/p>\n
We offer a 14-day free trial (no CC required),<\/strong> so all our users can explore the platform and make sure it\u2019s the right fit before paying for anything. You can start yours here<\/a>. But we\u2019ll also take you through our core features below so you can see exactly how they work for you. We\u2019ll start with our modules to win you new bookings and customers, then move into everything to manage your stable and schedule.<\/p>\n
B\u00f3kun\u2019s tools to sell your horseback experiences online & win bookings from new audiences<\/h3>\n
Tools to create a bookable website<\/strong><\/h4>\n
Making your website bookable<\/a> is one of the easiest ways to get new bookings because it lets your riders reserve lessons or trail rides online, easily and instantly. They don\u2019t have to call or email and wait to hear back on availability \u2014 there\u2019s none of that long back-and-forth where you risk losing customers because they lost interest or found something else to do that day.<\/p>\n
So we offer simple online booking tools so you can do this without a bunch of technical work. And if you don\u2019t have a website yet, we\u2019ve got you covered there too.<\/p>\n
If you already have a website, you can drop our booking engine widgets in<\/strong><\/a>. We give you the code, you paste it onto your site. You can add as many booking widgets as you want. We typically recommend a booking widget on each page so customers can start the process wherever they land on your site. Makes it super easy for them and helps you see more bookings, since people don\u2019t have to hunt down a specific page.<\/p>\n
And we provide a variety of widget styles here so you can mix it up. There are straightforward \u201cBook Now\u00bb buttons<\/a> and calendar views, but we also offer product listings and product overviews so you can add widgets for different product types (ex., lessons vs. trail rides).<\/p>\n
![\"Choosing](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/choose-your-widget-type.png\")
<\/p>\nRead more: <\/strong>How to add a booking system to your website<\/a><\/p>\n
If you don\u2019t have a website, you can use our one-click website builder<\/strong><\/a> to get up and running. Our sites come optimised for desktop and mobile, with booking widgets already installed, so all you have to do is choose your favourite template<\/a> and fill it in. You can add your business and contact information, brand logos and colours, pictures of your horses and facilities, details about your trainers and guides, whatever you like.<\/p>\n
And if you are more tech-savvy, you can use our advanced SEO tools<\/a> to build out even further. Add custom CSS, adjust the site nav, publish blog content, translate your site into different languages, connect Google Analytics.<\/p>\n
When you\u2019re ready to launch, we\u2019ll secure and register your site name so you don\u2019t have to hassle with that or cover those costs.<\/p>\n
![\"Website](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/website-settings-choose-template.png\")
<\/p>\nThen, the last step here is to connect online payment processing tools<\/strong><\/a>. We integrate with a ton of them \u2014 Apple Pay, Google Pay, Stripe, PayPal, Venmo, Klarna, Rapyd, Braintree, Worldpay, and so on \u2014 so you can give your customers a variety of payment options. This improves booking conversions because customers can choose how they want to pay; they aren\u2019t abandoning a booking at checkout because their card or wallet of choice isn’t supported.<\/p>\n
Learn more about how to turn your website into a 24\/7 booking engine in our guides and case studies below:<\/p>\n
- \n
- 8 ways to increase direct bookings<\/a><\/li>\n
- How REDRIB Experiences grew from a startup to a 5-star company with 89% direct online bookings<\/a><\/li>\n
- How Urban Saunters switched booking platforms overnight and tripled direct bookings in 6 months<\/a><\/li>\n
- How one diving operator saw a 40% surge in bookings with B\u00f3kun<\/a><\/li>\n
- How Sailing Windermere achieved business growth by accepting online bookings 24\/7<\/a><\/li>\n<\/ul>\n
Growth drivers to reach new audiences<\/strong><\/h4>\n
Connections with OTAs & online marketplaces<\/h5>\n
Plenty of your future customers \u2014 especially the ones booking a one-off trail ride while visiting the area \u2014 start their search on a travel site like Tripadvisor or Viator. Not your website. They don\u2019t know about you yet! <\/em>So we built B\u00f3kun with dozens of OTA and online marketplace connections<\/strong> so you can promote your rides on those sites and be found where people are searching.<\/p>\n
We currently connect with over 70 sites: <\/strong>huge brands like Viator, GetYourGuide, Google Things to do, Airbnb Experiences, Expedia, Civitatis, Klook, Trip.com, TourRadar, Headout, and Musement, along with more niche sites tailored to specific activities and regions.<\/p>\n
You can connect as many sites as you like and mix and match your sales channels. Connect with those bigger names like Viator to reach massive, global audiences. And plug into marketplaces built around outdoor and equestrian tourism in your area to get in front of folks looking for exactly what you offer.<\/p>\n
And a bonus of being a Tripadvisor brand is that we\u2019re the #1 restech partner across major platforms<\/strong>, and we hold premium partnerships with some of the leading names \u2014 earning you extra benefits when you start selling online.<\/p>\n
- \n
- Our Viator Preferred Partnership<\/strong><\/a> means 0% B\u00f3kun fees on any booking that comes through Viator and free annual subscription checks (12, 24, or 48, depending on your package).<\/li>\n
- Our GetYourGuide Premium Connectivity Partnership<\/strong><\/a> gets your listings live faster and keeps bookings syncing reliably between the two systems.<\/li>\n
- Our Google Things to do partnership<\/strong><\/a> skips you past the standard application process straight to being listed on Google’s search and maps results.<\/li>\n<\/ul>\n
We also put together these guides so you can learn more about each site and how to win bookings from them:<\/p>\n
- \n
- The tour operator\u2019s guide to OTA bookings<\/a><\/li>\n
- How to add your business to Tripadvisor<\/a><\/li>\n
- How to sell tours on Viator<\/a><\/li>\n
- How to become a GetYourGuide supplier<\/a><\/li>\n
- How to become a Civitatis supplier<\/a><\/li>\n
- How to host experiences on Airbnb<\/a><\/li>\n
- How to become a TourRadar supplier<\/a><\/li>\n
- How to sell tours on Expedia<\/a><\/li>\n
- How to become a Musement supplier<\/a><\/li>\n
- How to become a Klook supplier<\/a><\/li>\n<\/ul>\n
B\u00f3kun Marketplace<\/h5>\n
On top of OTAs, B\u00f3kun runs its own reseller network \u2014 the Marketplace<\/strong><\/a> \u2014 with thousands of travel and leisure businesses ready to partner up: other tour and activity operators, attractions, travel agents, destination management companies (DMCs), accommodation providers like hotels and resorts, transportation services, and more, spread across the globe.<\/p>\n
There are a few ways to put this network to work:<\/p>\n
- \n
- Team up with resellers<\/strong> who’ll put your lessons and trail rides in front of their customers \u2014 a travel agent<\/a> building a multi-day itinerary for a family, for instance, and adding your trail ride as an activity.<\/li>\n
- Resell others’ services or experiences<\/strong> to earn commissions and add revenue streams outside of what you offer.<\/li>\n
- Build packages with partners<\/strong><\/a> in the network<\/strong>, pairing a trail ride with a stay at a nearby B&B or a ticket to a local attraction for another day of fun.<\/li>\n<\/ul>\n
And we give you all the tools to manage partner relationships. You can handle outreach, negotiate terms, and store your communications and contracts all in one place.<\/p>\n
See how some of our teams use the B\u00f3kun network in our case studies below:<\/p>\n
- \n
- International Friends generates $500K in sales via B\u00f3kun Marketplace<\/a><\/li>\n
- Mega Zipline Iceland leverages 100+ reseller contracts to scale business to new heights<\/a><\/li>\n
- Venice Tours achieved a 400% revenue increase through the B\u00f3kun Marketplace<\/a><\/li>\n
- Tour Marbella pulls 54% of its bookings through B\u00f3kun Marketplace connections<\/a><\/li>\n
- Simba Sea Trips sees consistent 20% year-on-year revenue growth after joining B\u00f3kun<\/a><\/li>\n<\/ul>\n
B\u00f3kun Referral Tracking<\/h5>\n
Referral Tracking<\/strong><\/a> takes this a step further by letting you build an affiliate network<\/a> with anyone who makes sense for your business \u2014 not just partners already in the Marketplace. For a horseback riding business, that could be:<\/p>\n
- \n
- Local farms, ranches, or agritourism operators who send visitors your way<\/li>\n
- Petting zoos or animal sanctuaries nearby<\/li>\n
- Equestrian content creators on Instagram or TikTok \u2014 barn life, training tips, or trail content<\/li>\n
- Travel bloggers who cover your region<\/li>\n
- Tourism boards or visitor centres promoting local things to do<\/li>\n
- Hotels, campgrounds, or B&Bs near your stables<\/li>\n<\/ul>\n
And you\u2019re in control of the whole thing. Choose your own partners, add as many as you wish, and set commission rates individually. You can give partners a trackable link or their own dedicated booking page for their audiences to book directly with you.<\/p>\n
Our reporting shows you how many bookings each affiliate sends your way, so you can keep building out your network with the types of partners that work best for you.<\/p>\n
B\u00f3kun\u2019s back-office tools to keep your schedules straight & your rides smooth<\/h3>\n
The central calendar<\/strong><\/h4>\n
The central calendar<\/strong> is where you can see all your bookings and manage your schedules. Every booking lands here the second it’s confirmed, whether it came through your website, an OTA, a partner site, an affiliate link, or someone booking in person at your stables.<\/p>\n
Real-time updates<\/strong> run in the background, too. The moment a slot fills up on one channel, it disappears from every other channel you’re connected to. For example, say your morning trail ride caps out at 12 riders. No matter how those spots fill \u2014 a few through your website, a few through an OTA, one that calls in directly \u2014 the second that twelfth spot’s booked, the ride shows as full everywhere else you sell it. Nobody else can book that ride. You never risk double bookings or selling over capacity.<\/p>\n
Click into any booking on the calendar, and the full picture’s right there: rider count, which horse and instructor or guide are assigned, and any add-ons attached. And if you need to make any changes \u2014 reassigning a horse, swapping a trainer, or shifting a departure time \u2014 you can do it directly from that screen.<\/p>\n
Horseback riding businesses deal with weather disruptions differently than most \u2014 a storm can shut down an outdoor arena for the day, ground conditions after heavy rain can make trails unsafe well past when the rain itself stops, and extreme heat can rule out afternoon rides for the horses’ sake even on a clear day. Our Disrupted Departure<\/strong> feature handles this at the departure level: flag every booking tied to that time slot, and riders get a self-service link to either pick a new date or cancel for a refund, so you’re not calling down a list one person at a time.<\/p>\n
For situations where offering a new date doesn’t make sense \u2014 a multi-day weather system, or a season that’s already fully booked with nowhere to shift people to \u2014 Mass Cancellation<\/strong> clears every affected booking and processes the refunds in one action, and closes out that slot automatically so it can’t get booked again by mistake.<\/p>\n
There’s also Mass Mail<\/strong>, for anything that doesn’t require touching the booking itself \u2014 a note that morning lessons are starting later because of fog, or a heads-up on a changed meeting point. One message goes out to everyone booked that day, so nobody’s left guessing whether their ride is still on.<\/p>\n
Experiences: product & resource management<\/strong><\/h4>\n
The Experiences tab<\/strong> is where you’ll build out listings for everything you offer \u2014 group and private horse-riding lessons at different skill levels, trail rides at different times of day, and longer scenic rides for visiting travellers who want more time in the saddle.<\/p>\n
There are a few ways to get started here:<\/p>\n
- \n
- Use the product builder (it takes you step by step through the process, so it\u2019s super easy and you don\u2019t miss anything).<\/li>\n
- Save an existing listing as a template so your next similar one takes minutes instead of an hour.<\/li>\n
- Import products straight from your current website or from Viator if you’re already listed there.<\/li>\n<\/ul>\n
But let\u2019s say you’re starting from scratch.<\/p>\n
![\"Experience](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/availability-experience-schedule.png\")
<\/p>\nThe first thing you’ll do is add the basic details<\/strong>: a name for the lesson or ride, a description of what it covers or where you’ll be riding, who it’s suited for (first-timers, experienced riders, kids), and anything riders should know before showing up \u2014 footwear, weight limits, what to bring. Photos matter a lot here too \u2014 a shot of a rider mid-trail or working with a horse in the arena does more to convert a booking than the description ever will.<\/p>\n
This is also where you’ll add on extras riders can book alongside their ride, like a professional photo package, a trailside snack pack for longer rides, or a pre-ride add-on where kids get some time to brush and feed the horse before setting off.<\/p>\n
Next, you’ll set availability<\/strong>.<\/p>\n
For trail rides, choose the days and times you run them, set your minimum and maximum group size, and add blackout dates for the days you’re closed.<\/p>\n
For lessons, you can set your availability to repeat, so the same weekly time slot stays on your calendar without you having to rebuild it each time. Riders can then book into that slot as it opens up each week. And if you sell lesson packages instead of single sessions, pass products let a rider work through a set number of visits \u2014 a 6-lesson bundle, say \u2014 rather than booking and paying one at a time.<\/p>\n
From there, you\u2019ll add pricing<\/strong>. You’ve got a few options here, so you’re not locked into one rate structure across your listings.<\/p>\n
You can set a flat rate for trail rides, charge per rider for group lessons, and set a separate rate for one-on-one time with an instructor. Bulk discounts help you land bigger bookings too \u2014 a birthday party, scout troop, or a family booking a trail ride together while they’re visiting the area.<\/p>\n
And payment options are flexible: take the full amount upfront, collect a deposit, or let people pay on arrival.<\/p>\n
Last are resources<\/strong><\/a>. You’ll add your horses, saddles, bits, and other tack, along with your trail guides and lesson instructors, into the system as individual resources, each with its own details.<\/p>\n
From there, you link them to your listings so B\u00f3kun always knows what a given lesson or ride actually needs \u2014 a trail ride might require six horses and a guide, while a private lesson needs a specific horse, trainer, and saddle for that rider.<\/p>\n
Once a booking comes in, those specific resources are locked to that time slot and won’t show as available for anything else scheduled at the same time. You can also set a rest period per horse, so one that just finished a ride doesn’t get pulled into another session before it’s had a break.<\/p>\n
CRM with automated communications<\/strong><\/h4>\n
B\u00f3kun includes an in-built CRM<\/strong><\/a> so that every rider who books with you \u2014 whether it’s a one-off trail ride or a recurring lesson slot \u2014 automatically gets a contact profile in B\u00f3kun, built from the moment they first reach out or start a booking.<\/p>\n
Name, contact details, and full booking history all live in one record, so if a regular lesson student calls asking about last month’s booking, you’re not digging through old emails or a paper ledger to find it.<\/p>\n
![\"Operations](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/operations-customers-manage-communications.png\")
<\/p>\nYou can build on that profile yourself too \u2014 riding experience level, any horse they’ve clicked with before, allergies or things worth flagging before a ride. The next time that person books, whoever’s working the desk has the full picture without needing to ask again.<\/p>\n
B\u00f3kun backs this up with automated communications<\/strong> that handle the routine stuff for you.<\/p>\n
The moment a booking comes in, riders get a confirmation with a mobile ticket attached. (You can also use our digital waivers add-on to send those out automatically \u2014 more on those later.)<\/p>\n
Automated reminders go out ahead of the ride too, timed however you like: a week out, the day before, or both, which cuts down on people simply forgetting they booked a 7 am lesson.<\/p>\n
And once a ride wraps, our system sends follow-up emails \u2014 a review request, a \u00abcome back for your next lesson\u00bb nudge, whatever fits.<\/p>\n
You can also build out full marketing campaigns from here: seasonal promotions for peak riding weather, a re-engagement email to a lesson student who hasn’t booked in a while, or an announcement when you add a new trail route or evening ride to your schedule. There’s a gallery of ready-made templates to start from, or you can build your own from scratch.<\/p>\n
![\"Operations:](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2024\/07\/operations-pick-a-base-for-your-template.png\")
<\/p>\nBetween the contact profiles and the automated sends, you’re running less like a business juggling a notebook and a group text, and more like one with an actual record of who your riders are and what they need.<\/p>\n
Self-service portals for customers<\/strong><\/h4>\n
Every booking confirmation comes with a link to a self-service portal<\/strong>, so riders can handle their own booking without calling or emailing your team. From there, they can view their reservation details, cancel if plans change, or add on something extra, like a photo package they skipped at checkout but decided they wanted after all.<\/p>\n
This matters more for a horseback riding business than it might for other tour types, since weather and ground conditions can force a change on short notice. If you flag a departure through Disrupted Departure, this is the portal where riders actually make that call themselves \u2014 pick a new date or cancel for a refund \u2014 instead of you having to work the phones to track everyone down individually.<\/p>\n
Any change made through the portal automatically updates your calendar, too. So if a lesson student reschedules their Tuesday slot to Thursday, that shift reflects immediately on your end. There\u2019s no separate step where you have to manually adjust the booking to match what the rider just did.<\/p>\n
For a team running a full lesson roster on top of trail rides, this cuts a real chunk of admin time. Riders aren’t waiting on a callback to move a lesson around their schedule, and you’re not spending your morning fielding reschedule requests one at a time.<\/p>\n
Check-in tools<\/strong><\/h4>\n
On the day of a ride or lesson, B\u00f3kun’s mobile apps for iOS and Android<\/strong> put check-in wherever your team actually needs it \u2014 the stable office, a trailhead a mile from any WiFi, wherever riders are meeting up that morning. The apps work whether you’ve got signal or not, and everything syncs the moment you’re back in range, so a dead zone at the trailhead doesn’t hold up a lesson or delay a ride from heading out on schedule.<\/p>\n
Whoever’s running check-in can pull up the day’s roster, scan a rider’s mobile ticket, and see who’s arrived and who’s still on their way, all in real time. The manifest also shows which horse, saddle, and guide or instructor are assigned to each rider, so there’s no last-minute scramble matching people to mounts once everyone’s standing around in the yard.<\/p>\n
Reporting dashboards<\/strong><\/h4>\n
B\u00f3kun’s reporting dashboards<\/strong> break your bookings and revenue down by listing, sales channel, and time period, so you can see what’s actually selling, which channels are bringing you the most business, and when your busiest and slowest stretches tend to hit.<\/p>\n
![\"Reporting](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/02\/reporting-dashboard.png\")
<\/p>\nThen you can use that data to figure out what’s working, what needs attention, and where to focus next.<\/p>\n
For example, you can use this to fine-tune your product line.<\/p>\n
If your beginner group lessons stay booked out while intermediate slots barely fill, that’s likely just where your rider base actually is. You can open up more beginner availability to attract more students and hold back on intermediate slots until the numbers show riders are ready to move up and there\u2019s real demand for the next level.<\/p>\n
If a particular add-on keeps selling well \u2014 the photo package, a trailside snack pack \u2014 offer more of it. Add a few photo package tiers, stock up on snack pack options, whatever keeps that momentum going.<\/p>\n
You can also dig into where your bookings are coming from, so you can lean into what’s working and pull back on what isn’t.<\/p>\n
If a solid chunk of your trail rides come through Viator, add more listings and availability there. If a niche site tailored to outdoor or equestrian tourism is performing well, look for others like it and test whether they bring in similar results.<\/p>\n
And since your busy and slow stretches will show up clearly in the data, you can plan around both.<\/p>\n
Ahead of your busiest months, make sure you’ve got enough guides and instructors on the schedule, your horses are in shape for a heavier workload, and you’ve got enough tack to support demand.<\/p>\n
For slower stretches, dig into what’s actually driving the dip and see if a promotion or seasonal offer helps close that gap. And if your business is seasonal by nature, use the quiet months to prep for what’s coming and get a head start on marketing the season ahead.<\/p>\n
App Store<\/strong><\/h4>\n
Beyond everything covered above, B\u00f3kun’s App Store<\/strong><\/a> lets you add on extra functionality as your operation actually needs it. You can turn any of these apps on or off whenever you like.<\/p>\n
As mentioned above, the digital waiver add-on<\/strong> is a convenient module for riding businesses. Every ride and lesson carries a real physical risk, so you need a signed waiver on file before anyone’s near a horse. This module sends waivers out alongside booking confirmations so riders can sign and return them digitally. B\u00f3kun automatically attaches the signed copy to the booking, so whoever’s running check-in can confirm a rider’s coverage without chasing down paper forms.<\/p>\n
Beyond waivers, a few other modules tend to come in handy for riding businesses.<\/p>\n
- \n
- Tip management<\/strong>. This lets riders tip their guide or instructor after the ride, right through B\u00f3kun, instead of fumbling for cash or a card at the end of the day.<\/li>\n
- SMS messaging<\/strong>. Worth having for anything time-sensitive \u2014 a weather delay, a last-minute change to where riders should meet \u2014 since a text tends to get seen faster than an email, especially by someone already on their way to the stables.<\/li>\n
- Custom reports<\/strong>. For those who want more specific detail than the standard dashboards cover, this module lets you build your own reports and filter by whatever matters to you \u2014 cancellation reasons, how often a specific horse gets booked, which discounts are actually getting used, that kind of thing.<\/li>\n<\/ul>\n
B\u00f3kun\u2019s packages & how to get started<\/h3>\n
You can try B\u00f3kun out with a 14-day free trial<\/strong><\/a>, no credit card required, so you’ve got time to actually run it against a real week of lessons and rides before committing to anything.<\/p>\n
Our START plan<\/strong> covers everything we’ve walked through above \u2014 the calendar, resource management, CRM, reporting, distribution tools, all of it \u2014 for $49 a month<\/strong>, with online booking fees of just 1.5%<\/strong>. B\u00f3kun fees are waived for anything booked through Viator, and offline bookings, such as a trail ride booked in person at your stables, are always free.<\/p>\n
For larger operations \u2014 a multi-location riding school or an equestrian business running at a volume that requires more hands-on support \u2014 we offer PLUS <\/strong>and PREMIUM<\/strong> plans. These add tools like agent portals, subvendor management, and Zapier integrations, along with dedicated onboarding, priority support, and a yearly strategy call with our team to help you keep growing.<\/p>\n
Ready to see what B\u00f3kun can do for your riding business? <\/em>Start your 14-day free trial today.<\/em><\/strong><\/a><\/p>\n
2. Bookeo<\/h2>\n
![\"Bookeo](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/07\/bookeo-horse-riding-landing-page.jpg\")
<\/p>\nBookeo<\/a> is a well-known name because it offers a variety of booking solutions to support different industries. For horseback riding businesses, it offers two separate products. The one that fits you best depends on what you’re booking. Classes & Courses handles lesson-style bookings \u2014 regular weekly classes, courses, and private lessons \u2014 while Tours & Activities is built for trail rides, treated the same as any other guided tour.<\/p>\n
For the lesson side, Classes & Courses delivers well on recurring bookings. Riders can book the same weekly slot on an ongoing basis, and the system supports membership-style pricing with special rates and members-only lesson slots \u2014 a real point in Bookeo’s favour if regular students are a core part of your income. Waiting lists let riders join the queue for a popular class, so if someone drops out, the next person in line gets notified and can grab the spot.<\/p>\n
For trail rides, Tours & Activities lets you set up a fixed weekly schedule for regular rides, a one-off special event, such as a full-moon ride tied to a specific date, or an open-schedule tour where riders pick their own start time within the windows you allow. Rescheduling is built in too \u2014 customers have an easy way to move to a new date rather than you handling that by phone.<\/p>\n
Resource assignment works the same way in both products. You set up your horses, tack, and instructors or guides as individual resources, then assign them to specific lessons or trail rides. Once assigned, that horse or guide is locked to that booking, so the same one can’t get pulled into two things scheduled at once.<\/p>\n
The trade-off is that these are two separate Bookeo subscriptions, not a single unified account. A horseback riding business running both lesson programmes and trail rides would need to run both products side by side, with separate logins, separate pricing plans, and no shared resource pool between them. If the same horse or instructor works both lessons and trail rides in a given week, there’s no single system tracking that horse’s full schedule \u2014 you’d be checking two separate calendars to make sure nothing overlaps, which runs against the exact problem a combined booking system is meant to solve.<\/p>\n
Beyond the two-account setup, distribution is another area to weigh. Both products connect to OTAs directly, but neither includes a reseller network or partner marketplace \u2014 so you don\u2019t have as many options to earn new bookings or grow your customer base.<\/p>\n
On the day-to-day experience, Bookeo earns a 4.3-star rating on Capterra, and reviewers consistently praise how easy it is to pick up \u2014 several mention getting new staff comfortable with it within a day.<\/p>\n
Find more Bookeo reviews here.<\/em><\/a><\/p>\n
Features<\/h3>\n
- \n
- Online booking widget (for existing sites)<\/li>\n
- Product & availability management<\/li>\n
- Customisable booking management calendar<\/li>\n
- Staff management<\/li>\n
- Channel management & connections with OTAs<\/li>\n
- Native POS<\/li>\n
- Integrations with online payment processors like Stripe<\/li>\n
- Automated communications to send booking confirmations, reminders & follow-ups<\/li>\n
- Customer portals to cancel or modify reservations<\/li>\n
- Waitlisting tools<\/li>\n
- Upselling tools<\/li>\n
- Options to sell merchandise, gift cards & vouchers<\/li>\n
- Reporting dashboard<\/li>\n<\/ul>\n
Pricing<\/h3>\n
Bookeo offers three packages \u2014 the small business plan is inexpensive, but the other packages get pricier for larger teams, and Bookeo caps products, logins, and bookings across all plans.<\/p>\n
- \n
- The Standard plan ($39.95\/month) <\/strong>supports 20 products, 20 staff logins, and 1,000 bookings per month.<\/li>\n
- The Large plan ($79.95\/month) <\/strong>supports 40 products, 40 staff logins, and 2,000 bookings per month.<\/li>\n
- The X-large plan ($119.95\/month) <\/strong>supports 60 products, 60 staff logins, and 3,000 bookings per month.<\/li>\n<\/ul>\n
Read more: <\/strong>Best Bookeo alternatives for activity & experience providers<\/a><\/p>\n
3. Rezgo<\/h2>\n
![\"Rezgo](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/07\/rezgo-horseback-riding-landing-page.jpg\")
<\/p>\nRezgo<\/a> is a popular booking system because it operates on a subscription-free, pay-per-booking model rather than a flat monthly fee, which keeps the entry cost low for smaller stables \u2014 you only pay when a ride or lesson actually gets booked.<\/p>\n
On the two customer types, Rezgo runs lesson-based businesses (ski schools, surf schools, and other instructor-led operations) and tour or adventure businesses through the same system, rather than splitting them into separate products. So that means recurring lesson slots and one-off trail ride bookings sit on the same calendar, with a single view of what’s scheduled and who’s assigned to it.<\/p>\n
On logistics, Rezgo’s resource management tools let you set up horses, tack, and staff as individual resources and assign them to specific rides or lessons, so a horse or guide already booked for one session won’t show as available for another at the same time. Digital waivers are built in and go out automatically with booking confirmations. And for weather-related changes, Rezgo supports automated email and SMS messaging to notify everyone booked for a given day at once.<\/p>\n
On distribution, Rezgo connects with OTAs and includes a reseller network with support for concierge desks \u2014 useful if you have a lot of hotels or resorts in your area that can send guests your way. However, the network doesn\u2019t include much more than that. So if you want to partner up with other types of businesses, you have to make and manage those connections yourself.<\/p>\n
Rezgo holds a 4.7-star rating on Capterra, with customers frequently praising the ease of use and the responsiveness of the support team.<\/p>\n
Find more Rezgo reviews here.<\/em><\/a><\/p>\n
Features<\/h3>\n
- \n
- Website builder<\/li>\n
- Online booking widgets (for WordPress sites)<\/li>\n
- Open API to develop custom online booking solutions<\/li>\n
- Customisable booking calendar<\/li>\n
- Connections with OTAs & channel management<\/li>\n
- Reseller network<\/li>\n
- Concierge services (to support concierge relationships)<\/li>\n
- Live & dynamic availability<\/li>\n
- Resource management to monitor equipment availability<\/li>\n
- Flexible pricing tools & multi-currency features<\/li>\n
- Options to sell gift cards & merchandise<\/li>\n
- Integrations with popular payment gateways (e.g., Stripe & PayPal)<\/li>\n
- Native POS<\/li>\n
- Invoice management<\/li>\n
- Guest waivers<\/li>\n
- Fast check-in tools, like mobile tickets<\/li>\n
- Reporting<\/li>\n<\/ul>\n
Pricing<\/h3>\n
Rezgo charges a 4.9% booking fee for online reservations and a 0.9% fee for POS bookings.<\/p>\n
Read more:<\/strong> Best Rezgo alternatives<\/a><\/p>\n
4. Roverd<\/h2>\n
![\"Roverd](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/07\/roverd-horseback-riding-landing-page.png\")
<\/p>\nRoverd<\/a> is a strong choice for horseback riding businesses because it supports both of your primary customer types, offers strong resource management, and gives you several ways to sell online.<\/p>\n
Roverd supports recurring appointments and membership-style scheduling for lessons, alongside schedules for one-off trail ride bookings \u2014 both run through the same booking widget and calendar rather than separate systems. Automated reminders and self-service rescheduling are available for both booking types, which reduces the back-and-forth of managing changes manually.<\/p>\n
The resource management tool lets you add your horses, tack, and staff to the system and assign them to specific rides or lessons. Once assigned, the system won’t let anything get double-booked into another slot at the same time.<\/p>\n
And on the distribution side, Roverd offers a built-in channel manager, OTA connections, and a reseller portal. The reseller portal is a convenient one because it gives partners a dedicated booking page with access to your live availability, so they can book directly rather than calling to check what’s open. The system also automates commission tracking on the reseller side, so you don’t have to calculate partner payouts by hand.<\/p>\n
The only thing with Roverd is that it hasn\u2019t earned a ton of reviews. We can only find one. So it\u2019s hard to gauge actual customer experiences \u2014 the usability, how the platform holds up at scale, the level of customer support, those kinds of things.<\/p>\n
Find more Roverd reviews here.<\/em><\/a><\/p>\n
Features<\/h3>\n
- The Large plan ($79.95\/month) <\/strong>supports 40 products, 40 staff logins, and 2,000 bookings per month.<\/li>\n
- The Standard plan ($39.95\/month) <\/strong>supports 20 products, 20 staff logins, and 1,000 bookings per month.<\/li>\n
- SMS messaging<\/strong>. Worth having for anything time-sensitive \u2014 a weather delay, a last-minute change to where riders should meet \u2014 since a text tends to get seen faster than an email, especially by someone already on their way to the stables.<\/li>\n
- Tip management<\/strong>. This lets riders tip their guide or instructor after the ride, right through B\u00f3kun, instead of fumbling for cash or a card at the end of the day.<\/li>\n
- Mega Zipline Iceland leverages 100+ reseller contracts to scale business to new heights<\/a><\/li>\n
- Resell others’ services or experiences<\/strong> to earn commissions and add revenue streams outside of what you offer.<\/li>\n
- How to add your business to Tripadvisor<\/a><\/li>\n
- Our GetYourGuide Premium Connectivity Partnership<\/strong><\/a> gets your listings live faster and keeps bookings syncing reliably between the two systems.<\/li>\n
- How REDRIB Experiences grew from a startup to a 5-star company with 89% direct online bookings<\/a><\/li>\n
- Bookeo<\/a><\/li>\n