How to apply as a Musement supplier<\/h2>\n
There are two main ways to become a Musement supplier and start selling your tours on their platform. Here are the most common approaches:<\/p>\n
- \n
- Sign up directly through Musement’s supplier portal: <\/strong>You register on business.musement.com<\/a>, upload your products manually, and manage bookings through Musement’s backend.<\/li>\n
- Connect through a booking platform with channel management: <\/strong>Use a tour operator platform like B\u00f3kun that integrates with Musement, so your products, availability, and bookings sync automatically across all channels from a single central dashboard.<\/li>\n<\/ol>\n
Signing up on Musement<\/strong><\/h4>\n
- \n
- Fill out the supplier application here<\/a>. You’ll provide company details and specify what types of travel experiences you offer.<\/li>\n
- Negotiate your terms and commission rate with Musement’s Strategic Partnerships team and sign a contract.<\/li>\n
- Connect your online booking software \u2014 Musement integrates with B\u00f3kun, Regiondo, and TuriTop. If you’re using B\u00f3kun, you’ll connect by sending a Marketplace contract proposal to Musement directly from your B\u00f3kun dashboard.<\/li>\n
- Test the integration before going live to ensure availability, pricing, and bookings sync correctly.<\/li>\n
- Upload your products and go live.<\/li>\n<\/ol>\n
<\/p>\n
![\"Musement](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/06\/musement-supplier-get-in-contact.png\")
<\/p>\nSigning up through a booking system like B\u00f3kun<\/strong><\/h4>\n
- \n
- Create your B\u00f3kun account and set up your products in the Experiences tab. Add your titles, descriptions, photos, pricing, and availability.<\/li>\n
- In your B\u00f3kun dashboard, navigate to Sales Tools > Marketplace and search for Musement.<\/li>\n
- Set up your contract terms, including the commission rate you’d like to offer, and select the products you want Musement to sell.<\/li>\n
- Send Musement a contract proposal. Musement will review it and confirm if your products meet their criteria.<\/li>\n
- Once both parties accept the agreement, your products go live on Musement with availability syncing automatically through B\u00f3kun.<\/li>\n<\/ol>\n
![\"Discover](\"https:\/\/www.bokun.io\/wp-content\/uploads\/2026\/06\/discover-partners-marketplace.png\")
<\/p>\nRead more:<\/strong> How to connect to TUI Musement via B\u00f3kun<\/a><\/p>\n
Examples of tours & activities you can sell on Musement<\/h2>\n
Musement’s catalogue covers a wide range of experience types \u2014 here are some examples of what you can list:<\/p>\n
- \n
- City sightseeing<\/strong><\/a> and <\/strong>walking tours<\/strong><\/a>: <\/strong>Guided tours of a city’s highlights, neighbourhoods, or hidden gems \u2014 from classic hop-on hop-off routes to intimate small-group walks led by local experts.<\/li>\n
- Cultural and historical tours:<\/strong> Deep dives into a destination’s history, architecture, and heritage, including guided visits to ancient ruins, UNESCO World Heritage Sites, and iconic landmarks.<\/li>\n
- Museum and attraction tickets:<\/strong><\/a>\u00a0Skip-the-line entry to museums, galleries, theme parks, and major attractions. This is one of Musement’s strongest categories given TUI’s relationships with venues worldwide.<\/li>\n
- Food, drink, and culinary experiences: <\/strong>Cooking classes, market tours, wine tastings<\/a>, craft beer tours<\/a>, street food walks<\/a>, and anything else built around local cuisine and drink culture.<\/li>\n
- Outdoor adventures:<\/strong><\/a>\u00a0Hiking excursions, cycling tours<\/a>, water sports, zip-lining<\/a>, rock climbing, snorkelling, and other active experiences for travellers looking to get off the beaten path.<\/li>\n
- Wellness and nature experiences:<\/strong> Yoga retreats, hot spring visits, wildlife watching, and nature walks for travellers prioritising relaxation and the outdoors.<\/li>\n
- Nightlife and entertainment: <\/strong>Evening tours, flamenco shows, sunset cruises<\/a>, cabaret experiences, and other after-dark activities.<\/li>\n
- Day trips and excursions: <\/strong>Full-day or half-day trips from a base city to nearby destinations \u2014 popular for coastal resorts and city-break markets where TUI has strong customer volume.<\/li>\n
- Multi-day tours and itineraries:<\/strong> Extended programmes covering multiple destinations or experiences, suited to operators running longer guided trips or adventure travel packages.<\/li>\n
- Transfers and private transportation: <\/strong>Airport transfers, port pickups, and private car services \u2014 a category Musement actively promotes, given TUI’s large package holiday customer base.<\/li>\n
- In-destination services:<\/strong> Concierge-style services, local guides for hire, and other on-the-ground support for travellers once they’ve arrived.<\/li>\n<\/ul>\n
Fees to sell on Musement<\/h2>\n
Musement doesn’t charge any subscription or listing fees, so there are no upfront costs to get started. Instead, they work on a commission model.<\/p>\n
When you upload your products, you set your own commission rate \u2014 either a percentage or a fixed amount of the retail price per booking \u2014 which Musement’s team then approves or denies. If denied, you’ll negotiate with your Strategic Partnerships contact until you land on an agreed rate.<\/p>\n
Commission rates typically range from 15% to 25% per sale, depending on your product type, destination, and volume.<\/p>\n
As far as payouts go, Musement collects payments directly from customers and pays suppliers monthly. You’ll invoice Musement for the previous month’s bookings, and they’ll pay out that amount (minus any refunds or compensations issued to customers during that period).<\/p>\n
Best practices for selling on Musement<\/h2>\n
High-quality, attention-grabbing listings are what turn Musement’s audience into your customers. Here’s how to set yours up for success:<\/p>\n
- \n
- Write specific, benefit-driven titles. <\/strong>\u00abSkip-the-Line Guided Tour of the Colosseum with Underground Access\u00bb will always outperform \u00abRome Tour.\u00bb Your title is the first thing a traveller sees in search results, so make it earn its place. Lead with what makes your experience worth clicking on.<\/li>\n
- Make your highlights count.<\/strong> Musement prominently displays your product highlights, and they’re often what a traveller reads before deciding whether to scroll further. Lead with what makes your tour different: exclusive access, small group size, a local guide, a unique route, skip-the-line entry. Don’t waste the space on generic selling points every operator claims.<\/li>\n
- Go beyond the minimum image requirement. <\/strong>Musement requires at least three photos, but more is better. Use high-quality, well-lit action shots showing real guests enjoying the experience \u2014 not stock photography of landmarks. Travellers want to picture themselves on your tour, not look at images they’ve already seen a hundred times.<\/li>\n
- Be thorough with inclusions and exclusions.<\/strong> Unclear listings lead to confused customers, which in turn lead to bad reviews. Spell out exactly what’s included (e.g., entrance fees, a guide, lunch, transport) and what isn’t. The more accurate the expectations you set upfront, the fewer problems you’ll deal with after the booking.<\/li>\n
- Use the Important Information field strategically.<\/strong> Clear meeting-point instructions, dress code requirements, accessibility notes, and voucher redemption steps all belong here. This is what reduces no-shows and day-of confusion \u2014 don’t leave it blank or vague.<\/li>\n
- Price competitively. <\/strong>Research what similar tours in your destination charge on Musement before you set your rates. Dynamic pricing tools \u2014 like the one built into B\u00f3kun \u2014 can help you adjust rates based on demand, season, or day of the week to stay competitive without leaving money on the table.<\/li>\n
- Offer multiple ticket types and time slots. <\/strong>Adult, child, senior, student, and family pricing categories help you capture a wider range of customers. Multiple departure times do the same \u2014 travellers book around their own schedules, and the more flexibility you offer, the fewer bookings you’ll lose to competitors.<\/li>\n
- Respond quickly to issues. <\/strong>Operators with fast response times and strong ratings get better placement on the platform. Treat your Musement presence like any other customer-facing channel \u2014 responsiveness matters.<\/li>\n
- Actively collect reviews.<\/strong> Musement uses ratings and review volume as ranking signals within its platform, just like every other major OTA. Build a post-experience follow-up into your process and ask satisfied customers to leave a review. A steady stream of positive reviews compounds over time and directly affects your visibility.<\/li>\n<\/ul>\n
Benefits of joining Musement\u2019s supplier network<\/h2>\n
- \n
- Access to 20 million+ customers.<\/strong> Musement’s global audience is the most obvious benefit \u2014 your tours and activities get in front of travellers across 100+ countries who are actively searching for experiences in your destination. That’s exposure that would take years to build through direct marketing alone.<\/li>\n
- TUI’s brand recognition works in your favour. <\/strong>As part of the TUI Group, Musement carries the trust and credibility of one of the world’s most recognised travel brands. Travellers who might hesitate to book through a lesser-known OTA will book through Musement without a second thought.<\/li>\n
- Built-in SEO and multilingual support.<\/strong> Musement’s team optimises your listings for search and provides multilingual translations, so your experiences are discoverable by travellers searching in languages you don’t speak, and on platforms you’re not actively managing.<\/li>\n
- A dedicated account manager.<\/strong> Once you’re live, Musement assigns you a personal account manager and provides 24\/7 customer service \u2014 so you’re not left to figure things out on your own.<\/li>\n
- Quality standards that build customer trust.<\/strong> All experiences on Musement undergo regular audits for health and safety, sustainability practices, and quality assurance. Being part of a curated, quality-controlled platform means travellers book with more confidence \u2014 which translates into better conversion rates for your listings.<\/li>\n
- Diversified distribution.<\/strong> Adding Musement to your sales channel mix means you’re not entirely dependent on your website or any single OTA to keep your booking calendar full. If one channel has a slow month, others pick up the slack.<\/li>\n
- Automatic reporting.<\/strong> Musement provides suppliers with automatic reporting on bookings and performance, giving you visibility into how your listings are doing without having to pull data manually. And when you integrate with B\u00f3kun, all of that data automatically feeds into B\u00f3kun\u2019s reports, too.<\/li>\n<\/ul>\n
Musement<>B\u00f3kun connection<\/h2>\n
B\u00f3kun connects directly with Musement through the B\u00f3kun Marketplace, so your products, availability, and bookings sync automatically without you having to manage Musement’s backend separately. And our Musement connection is available in both our all-in-one tour operator software<\/a> and Channel Manager<\/a>.<\/p>\n
Here\u2019s what you get when you pair B\u00f3kun and Musement.<\/p>\n
Connect to Musement alongside 70+ other OTAs from one dashboard<\/h3>\n
B\u00f3kun integrates with 70+ global OTAs \u2014 so when you connect to Musement, you can also connect to Viator, GetYourGuide, Google Things to Do, Airbnb Experiences, Civitatis, Klook, Tiqets, Headout, and dozens more from the same dashboard. No platform-switching, no separate logins, no juggling multiple calendars.<\/p>\n
Add as many sales channels as you want with no caps on connections or per-channel fees. Every new OTA you connect is just another stream of bookings flowing into the same system \u2014 without adding any operational complexity on your end.<\/p>\n
Real-time availability sync prevents double-bookings<\/h3>\n
One of the biggest risks of selling across multiple OTAs is double-bookings \u2014 a customer books the last spot on Musement right before someone else books it on your website, because availability didn’t sync in time. B\u00f3kun eliminates that risk entirely.<\/p>\n
B\u00f3kun’s central booking calendar pulls bookings from all connected channels \u2014 your website, OTAs, partners, and affiliates \u2014 into a unified view, and it sends availability updates back to those channels as new bookings come in.<\/p>\n
So when a customer books on Musement, availability instantly updates across every other connected channel. When a customer cancels on any channel, that slot automatically reopens everywhere else.<\/p>\n
Create optimised product listings that win you bookings<\/h3>\n
B\u00f3kun’s product builder walks you through the steps to create detailed listings \u2014 with catchy names, itineraries, descriptions, photos, videos, duration, location, pricing, and availability. You can push these listings right over to Musement so you\u2019re set up for success (and you don\u2019t have to hassle with rebuilding listings everywhere you sell).<\/p>\n
Our product builder also lets you offer add-ons, upsells, and combo packages to give your products a little more edge and increase average booking value.<\/p>\n
Another benefit? Since we\u2019re a Tripadvisor brand, you can link B\u00f3kun and Tripadvisor to feed Tripadvisor reviews<\/a> onto your website.<\/p>\n
Premium OTA partnerships competitors can’t match<\/h3>\n
As a Tripadvisor brand, B\u00f3kun is the #1 restech partner across major OTAs,<\/strong> and we hold exclusive partnerships with some of the world\u2019s most popular online marketplaces:<\/p>\n
- \n
- Our Preferred Partnership with Viator<\/strong><\/a> lets us waive B\u00f3kun booking fees on all Viator reservations and offer (12, 24, or 48) free subscription checks per year \u2014which amount to meaningful cost savings for tour operators who also want to sell on Viator<\/a>.<\/li>\n
- Our Premium Connectivity Partnership with GetYourGuide<\/strong><\/a> guarantees best-in-class API performance, better listing visibility, and access to all of GetYourGuide’s latest features as they roll out.<\/li>\n
- Our Connectivity Partnership with Google Things to Do<\/strong><\/a> lets B\u00f3kun users join Google’s programme instantly, putting their experiences in front of travellers searching on the world’s most popular search engine.<\/li>\n<\/ul>\n
In-built distribution beyond OTAs<\/h3>\n
When you join B\u00f3kun, you’re automatically added to the B\u00f3kun Marketplace<\/a>. It\u2019s one of the industry\u2019s largest partner networks featuring thousands of travel businesses,<\/strong> including travel agents<\/a>, DMCs, accommodation providers like hotels and resorts, transportation services, rental companies, and other tour guides and activity providers.<\/p>\n
One of the biggest benefits here is that you can win new bookings from resellers. You can connect with virtually anyone in this Marketplace to get your experiences in front of their audiences and earn bookings from travellers around the world.<\/p>\n
But you can also use this Marketplace to resell others\u2019 travel products. This is popular among teams that want to build passive revenue streams and drive growth because it lets them earn commission on everything they sell without stretching their teams too thin. So if you\u2019re already running at max capacity, or want a little extra money in your pocket to invest in business growth, partnering with other suppliers is a huge opportunity.<\/p>\n
On top of those options, you can also create packages with partners<\/a>. This is great for diversifying your product line and offering stand-out experiences that others in your niche can\u2019t match.<\/p>\n
Then, beyond the Marketplace, B\u00f3kun’s Referral Tracking<\/a> lets you build your own affiliate network<\/a> with any business or individual you choose \u2014 travel bloggers, social media influencers, tourism boards, local businesses, interest groups, you name it. Every affiliate gets a trackable booking link, so you can see exactly where your bookings are coming from and put more effort behind the partners who are actually delivering results.<\/p>\n
Lowest booking fees in the industry<\/h3>\n
Every booking fee you pay is revenue you don’t keep \u2014 so the platform you choose to manage your OTA connections matters more than most operators realise. B\u00f3kun charges industry-low fees at just 1.5%, and fees are even lower as you grow (1.25% and 1% for enterprise customers).<\/p>\n
Our fees are significantly lower than those of competitors<\/a>, which typically charge between 3% and 8% for online bookings. And even more so than the competitors that charge extra integration fees<\/a> to connect with OTAs like Musement.<\/p>\n
Offline bookings \u2014 like walk-ins and phone bookings \u2014 are completely free to manage.<\/p>\n
Plus, as we mentioned above, we offer 0% B\u00f3kun booking fees on Viator reservations \u2014 so if Viator is already one of your top-performing channels, you’re saving even more.<\/em><\/p>\n
The more channels you add and the more bookings you take, the more that pricing advantage compounds.<\/p>\n
Manage the entire operation \u2014 not just Musement<\/h3>\n
Channel management is the headline feature, but B\u00f3kun is built to run your entire business. Beyond connecting your OTAs, the platform includes a one-click website builder<\/a>, booking engine widgets you can embed anywhere<\/a>, product and resource management<\/a>, a CRM with automated communications<\/a> (booking confirmations, reminders, follow-ups, abandoned cart emails), customer self-service portals, check-in tools, staff scheduling, and analytics dashboards.<\/p>\n
It’s everything you need to manage your operation under one roof, for $49\/month, with no separate tools to stitch together and no surprise costs as you grow.<\/p>\n
Most operators are up and running in an afternoon, and the platform scales from solo operators all the way to enterprise-level businesses without ever needing to migrate to a new system.<\/p>\n
Getting started<\/h2>\n
Musement gives your tours and activities access to one of the largest tourism audiences in the world \u2014 20 million+ customers across 100+ countries, backed by TUI’s brand recognition and marketing reach. For operators looking to grow beyond their website and expand their OTA presence, this channel is worth taking seriously.<\/p>\n
The fastest way to get started is through B\u00f3kun. Connect to Musement through the B\u00f3kun Marketplace, sync your availability in real time across all channels, and manage your entire operation from a central dashboard.<\/p>\n
And B\u00f3kun is far more than just a Musement connection. Our platform lets you connect to 70+ OTAs, tap into a Marketplace of thousands of travel industry partners, build your own affiliate network, run your website, create and optimise your product listings, automate your customer communications, and track performance across every channel. It’s the infrastructure that lets you scale your distribution without scaling your workload.<\/p>\n
Start a 14-day free trial<\/strong><\/a> (no credit card required) or book a demo of our Channel Manager<\/strong><\/a> to see how B\u00f3kun works alongside Musement and your other OTA channels.<\/p>\n
Related reads:<\/strong><\/p>\n
- \n
- The tour operator\u2019s guide to OTA bookings<\/a><\/li>\n
- How to add your business to Tripadvisor<\/a><\/li>\n
- How to sell tours on Viator<\/a><\/li>\n
- How to become a GetYourGuide supplier<\/a><\/li>\n
- How to become a Civitatis supplier<\/a><\/li>\n
- How to host experiences on Airbnb<\/a><\/li>\n
- How to become a TourRadar supplier<\/a><\/li>\n
- How to sell tours on Expedia<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Musement (now officially TUI Musement) is an online travel agency owned by…<\/p>\n","protected":false},"author":2,"featured_media":11281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,37,40,38],"tags":[564,561,562,563],"class_list":["post-11278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channel-management","category-grow-your-bookings","category-increase-revenue","category-otas-and-resellers","tag-integration-with-musement","tag-musement-supplier","tag-musement-supplier-commission-rate","tag-musement-supplier-guide"],"acf":[],"yoast_head":"\n
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- How to add your business to Tripadvisor<\/a><\/li>\n
- Our Premium Connectivity Partnership with GetYourGuide<\/strong><\/a> guarantees best-in-class API performance, better listing visibility, and access to all of GetYourGuide’s latest features as they roll out.<\/li>\n
- TUI’s brand recognition works in your favour. <\/strong>As part of the TUI Group, Musement carries the trust and credibility of one of the world’s most recognised travel brands. Travellers who might hesitate to book through a lesser-known OTA will book through Musement without a second thought.<\/li>\n
- Make your highlights count.<\/strong> Musement prominently displays your product highlights, and they’re often what a traveller reads before deciding whether to scroll further. Lead with what makes your tour different: exclusive access, small group size, a local guide, a unique route, skip-the-line entry. Don’t waste the space on generic selling points every operator claims.<\/li>\n
- Cultural and historical tours:<\/strong> Deep dives into a destination’s history, architecture, and heritage, including guided visits to ancient ruins, UNESCO World Heritage Sites, and iconic landmarks.<\/li>\n
- City sightseeing<\/strong><\/a> and <\/strong>walking tours<\/strong><\/a>: <\/strong>Guided tours of a city’s highlights, neighbourhoods, or hidden gems \u2014 from classic hop-on hop-off routes to intimate small-group walks led by local experts.<\/li>\n
- Connect through a booking platform with channel management: <\/strong>Use a tour operator platform like B\u00f3kun that integrates with Musement, so your products, availability, and bookings sync automatically across all channels from a single central dashboard.<\/li>\n<\/ol>\n